The 12 closest competitors and alternatives to Criteo among adtech companies — ranked by similarity to what Criteo actually does, not by market-cap band.
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Criteo S.A. is an advertising company that specializes in providing online display advertising solutions. The company operates with over 20 global offices. Criteo's headquarters are located in Paris, France.
Criteo is an adtech company headquartered in France, founded in 2009. It is publicly listed (CRTO) with a market capitalisation of $895.4M. Xcout tracks 24 named people at Criteo, including Michael Komasinski (Chief Executive Officer & Director). Xcout recorded 5 job postings from Criteo in the last 90 days.
18 more named people on record for Criteo, with roles, board committees and tenure — see the full roster →
Xcout recorded 5 job postings from Criteo in the last 90 days, from a hiring record Xcout has kept since April 2026.
The weekly hiring trend, the roles and locations behind it — see Criteo's hiring signals →
Ranked by semantic similarity — how close each company is to Criteo by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
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Greenbids is an AI-powered media buying optimization platform headquartered in Paris, France, designed to bring clarity, intelligence, and performance to digital advertising.
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Sparteo is an advertising services and ad-tech technology provider specializing in digital monetization solutions. The company is headquartered in Paris and Tourcoing, France, with a team of 51-200 employees.
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Quantcast is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
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AdTheorent Holding Company is a technology company headquartered in New York, New York. It operates multiple offices across the United States and Canada to provide digital marketing and advertising solutions.
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AppNexus is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
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Teads Holding Co., a New York-based firm established in 2006, operates a sophisticated technology platform that seamlessly links media owners and advertisers with highly receptive audiences, aiming to achieve impactful business results. This platform functions as a comprehensive, two-sided marketplace, forging direct relationships with both media owners and advertisers across a broad international footprint, encompassing the United States, Europe, the Middle East, and Africa. For advertisers, Teads offers a diverse suite of solutions, including a cost-per-click (CPC) performance platform, managed and self-service cost-per-mille (CPM) platforms, and specialized creative studio services. These creative services leverage data to produce customized advertisements optimized for different digital environments and distribution channels, accommodating budgets across video, display, native, and performance advertising formats. Furthermore, the company extends its offerings to media owners, providing technology and services that empower them to deepen audience engagement and significantly expand their revenue potential. The entity was previously known as Outbrain Inc. and adopted the Teads Holding Co. moniker in June 2025.
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GumGum is a global advertising technology company founded in 2008 and headquartered in Santa Monica, United States. The company operates in over 19 markets across North America, Europe, Japan, and Australia, focusing on identifying moments consumers are in the right mindset for advertising across CTV, OLV, and high-impact display.
Advertising Technology
StickyADS.tv is a video supply-side platform (SSP) for European publishers, with its headquarters located in Neuilly-sur-Seine, Ile-de-France, France.
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TripleLift is an advertising technology company that provides a supply-side platform (SSP) connecting data, creative formats, and media inventory for advertisers, publishers, and partners. The company offers data-driven ad solutions—including native, video, CTV, and retail media formats—designed to optimize campaign performance, reduce media waste, and measure real-world business outcomes.
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Vistar Media is a global out-of-home and digital out-of-home advertising company headquartered in New York City, connecting enterprise brands and media owners worldwide.
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Magnite operates an independent sell-side advertising platform that provides technology for media owners and publishers to monetize their content across various screens, including streaming, video, display, and audio. Additionally, the company offers tools for buyers and agencies to curate and access premium advertising inventory globally.
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Equativ operates a global, end-to-end media and advertising platform that provides tools for advertisers, publishers, and retailers. The company offers AI-driven campaign management, monetization solutions, CTV advertising, creative ad enhancements, and retail media services to optimize digital advertising performance.
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