Xcout IntelVarsity competitors & alternatives
The 12 closest competitors and alternatives to Varsity among apparel companies — ranked by similarity to what Varsity actually does, not by market-cap band.
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About Varsity
Varsity Spirit, LLC is an American cheerleading and dance company founded in 1974. Owned by Varsity Brands, the company provides competitions, apparel, uniforms, footwear, training camps, and related services for cheerleading, dance, and performing arts.
Varsity at a glance
Varsity is an apparel company headquartered in Georgia. Xcout tracks 7 named people at Varsity, including Bill Seely (President, Varsity Spirit). Xcout recorded 283 job postings from Varsity in the last 90 days, naming tools such as SAP, Salesforce, Workday.
Varsity leadership
- Bill SeelyPresident, Varsity Spirit
- Brett GoraChief Financial Officer, Varsity Spirit
- John SadlowChief Commercial Officer, Varsity Spirit
- Nicole LauchaireChief Marketing Officer, Varsity Spirit
- Rick BrownChief Information Officer, Varsity Spirit
- Nikki LloydSVP, Human Resources
1 more named person on record for Varsity, with roles, board committees and tenure — see the full roster →
Hiring at Varsity
Xcout recorded 283 job postings from Varsity in the last 90 days, from a hiring record Xcout has kept since July 2026.
Tools named in Varsity's job postings
The weekly hiring trend, the roles and locations behind it — see Varsity's hiring signals →
Recent Varsity news
Top 12 Varsity competitors
Ranked by semantic similarity — how close each company is to Varsity by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar apparel company
Nfinity is headquartered in Atlanta, Georgia, in the United States. Nfinity markets cheerleading, basketball, and volleyball shoes and apparel particularly for female athletes. Nfinity designs shoes for a segment of female athletes, and has attempted to break into the apparel space but is not succeeding, attempting to fit to the biochemical needs to enhance athletic performance and lower the risk of injury.
Sporting Goods & Apparel
Blue Chip Wrestling is an online retailer and manufacturer specializing in wrestling apparel, custom team gear, singlets, shoes, and accessories.
Apparel & Accessories
FranciePants, LLC manufactures and sells athletic shorts, including dance, gymnastics, spandex, volleyball, and cheerleading shorts. The company primarily serves dancers, gymnasts, cheerleaders, and athletes looking for specialized athletic wear.
Similar apparel company
Champro is a privately held sports enterprise headquartered in Bannockburn, Illinois, that manufactures and distributes sports apparel, uniforms, equipment, and accessories.
Sporting Goods & Apparel
Capelli Sport is a global sports brand and manufacturer providing athletic apparel, teamwear, and equipment for various sports.
Retail & Apparel
Rally House is a specialty sports apparel and merchandise retailer offering licensed gear for major league sports teams and universities.
Apparel & Fashion
Starter is a premium sports apparel and outerwear brand known for its iconic jackets and licensed merchandise for major sports leagues like MLB, NFL, NBA, NHL, and WNBA.
Retail & Apparel
PW Dance Sportswear is a New Zealand-based retailer specializing in dancewear, activewear, gymnastics apparel, footwear, and costumes.
Similar apparel company
ISlide, Inc. is a footwear company that makes customizable slide sandals, including designs featuring licensed sports teams, brands, and entertainment properties. It serves consumers and fans, as well as organizations seeking branded or customized footwear.
Similar apparel company
Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.
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