Xcout Intel
Reformation
Reformation, Inc. operates as a clothing brand company. It is engaged in sustainable womenswear. Its products include dresses, jeans, tops, sweaters, shoes, and accessories. The company was founded in 2009 and is headquartered in New York, NY.
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Reformation at a glance
Reformation is an apparel - footwear & accessories company headquartered in Vernon, United States. It is publicly listed (REF) with a market capitalisation of $791.6M. Xcout tracks 9 named people at Reformation, including Hali Borenstein (CEO, President & Director). Xcout recorded 605 job postings from Reformation in the last 90 days, naming tools such as NetSuite, Looker, Midjourney.
Reformation leadership
- Hali BorensteinCEO, President & Director
- Ivan TchakarovChief Operating Officer
- Joshua MooreChief Financial Officer
- Hali BorensteinExecutive Officer
- John CoyleExecutive Officer
- Shreya KadabaExecutive Officer
3 more named people on record for Reformation, with roles, board committees and tenure — see the full roster →
Reformation funding rounds on record
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series A | $12M | 2 named |
Some filings are not shown as funding rounds.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Reformation
Xcout recorded 605 job postings from Reformation in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in Reformation's job postings
The weekly hiring trend, the roles and locations behind it — see Reformation's hiring signals →
Recent Reformation news
- IPOWas der Börsengang von Reformation für auf Frauen ausgerichtete Marken und Nachhaltigkeitswerte bedeutet - FashionUnited
- IPOBörsengang des Modelabels Reformation bringt 210,9 Millionen US-Dollar ein
- IPOLa directrice générale de Reformation s'exprime sur l'introduction en bourse et la feuille de route du groupe
- IPOLa directrice générale de Reformation s'exprime sur l'introduction en bourse et la feuille de route du groupe
14 corporate events on record, with sources — see the full timeline →
Hiring vs the trend
Based on 238 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 126 scale-up consumer cyclical companies.
This describes a hiring pattern — how often Reformation’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.
Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.
Investors
Tech stack
Reformation competitors
A few of Reformation's closest competitors — see the full list of competitors and alternatives →
Rothy’s, Inc. is a U.S.-based footwear and accessories company known for making products from recycled and other lower-impact materials, including its signature knit shoes. It primarily serves consumers through its direct-to-consumer online and retail channels.
Nobody's Child is a fashion retailer that offers women's clothing, including dresses, occasionwear, knitwear, tailoring, and denim. The company serves women looking for everyday apparel, workwear, and event dresses such as wedding guest and party attire.
Everlane is a clothing and accessories retailer that offers apparel, footwear, and items for men and women. The company serves everyday consumers looking for contemporary fashion and wardrobe essentials.
Organic Basics is an apparel brand based in Copenhagen that designs and sells sustainable underwear, activewear, and clothing for men and women.
Naadam Inc. is an American direct-to-consumer clothing and apparel company specializing in luxury cashmere products. Headquartered in New York, the company sources sustainable materials and offers affordable luxury garments through its retail channels.
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More on Reformation in Xcout Intel
- 9 named people with titles, LinkedIn and board committees
- 1 funding round with the investors in each, and who they co-invest with
- Weekly hiring history and the mix of roles behind it
- 14 corporate events with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access