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ServiceNow

NOWProductivity SoftwareSanta Clara, United States

ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.

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ServiceNow at a glance

ServiceNow is a productivity software company headquartered in Santa Clara, United States, founded in 2004. It is publicly listed (NOW) with a market capitalisation of $145.6B. Xcout tracks 36 named people at ServiceNow, including William R. McDermott (Chairman & Chief Executive Officer). Xcout recorded 1,551 job postings from ServiceNow in the last 90 days, naming tools such as ServiceNow, Salesforce, OpenAI API.

Industry
Productivity Software
Headquarters
Santa Clara, United States
Market cap
$145.6B
Employees
26,293
Ticker
NOW
Founded
2004
Job postings recorded (90 days)
1,551
Xcout AI Rank
62/100 ▲
Xcout Green Rank
15/100 ▲

ServiceNow leadership

  • William R. McDermottChairman & Chief Executive Officer
  • Amit K. ZaveryPresident, Chief Product Officer & Chief Operating Officer
  • Paul FippsPresident of Global Customer Operations
  • Gina MastantuonoPresident & Chief Financial Officer
  • Hossein NowbarPresident, Secretary & Chief Legal Officer
  • Pat CaseyExecutive VP & CTO

30 more named people on record for ServiceNow, with roles, board committees and tenure — see the full roster →

ServiceNow funding rounds before its IPO

Every round on record:

DateRoundAmountInvestors
Series AUndisclosed—

Financing after the IPO — public offerings and SEC Form D private placements — is not listed as a funding round.

Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →

Hiring at ServiceNow

Xcout recorded 1,551 job postings from ServiceNow in the last 90 days, from a hiring record Xcout has kept since May 2026.

Tools named in ServiceNow's job postings

ServiceNowSalesforceOpenAI APISAPWorkdayCursorClaude CodeLangChainAnthropicOktaPrometheusWindsurf

The weekly hiring trend, the roles and locations behind it and all 63 tools — see ServiceNow's hiring signals →

Hiring vs the trend

Leading in AI hiring

Based on 977 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 104 enterprise technology companies.

This describes a hiring pattern — how often ServiceNow’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.

Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.

Tech stack

PythonJavaAWSAzureKubernetesGCPJavaScriptGolangReactC++PostgreSQLKafka

ServiceNow competitors

A few of ServiceNow's closest competitors — see the full list of competitors and alternatives →

DocusignDOCU · Productivity SoftwareSan Francisco, United States
67% matchPublicAI 35/100 ▲Green 2/100

DocuSign, Inc. is a global provider of electronic signature software, operating both within the United States and internationally. The company's core offering is an e-signature solution that empowers businesses to digitally prepare, execute, finalize, and manage various agreements. Beyond its foundational e-signature service, DocuSign offers an extensive suite of tools for digital agreement management. This includes Contract Lifecycle Management (CLM) to streamline agreement workflows, and Insights, which leverages artificial intelligence to analyze agreements based on legal concepts and clauses. For Salesforce users, there's Gen, enabling sales teams to quickly generate agreements, and Negotiate, providing functionalities like approvals, document comparisons, and version control. Customers can also utilize Analyzer to comprehend documents before signing, and the advanced CLM+ for AI-driven contract lifecycle management. Further enhancing its platform, DocuSign provides Guided Forms for interactive, step-by-step completion of complex documents; Click for managing standard terms and consents that don't require a traditional signature; and Identify, a feature for verifying signer identity using government-issued IDs. It also supports Standards-Based Signatures involving digital certificates, offers Payments for collecting both signatures and financial transactions, and facilitates notarization remotely through its Remote Online Notary solution, which uses audio-visual technology and identity verification. Monitor provides sophisticated analytics for tracking DocuSign eSignature account activity across web, mobile, and API interfaces. DocuSign also caters to specific industries with specialized cloud offerings. These include Rooms for Real Estate, designed to help brokers and agents digitally manage the entirety of real estate transactions; Rooms for Mortgage, a digital workspace for originating and closing mortgages; FedRAMP, a government-authorized version of DocuSign eSignature for U.S. federal agencies; and life sciences modules that ensure compliance with industry-specific electronic signature regulations. The company distributes its products through a combination of direct sales, partner-assisted channels, and Web-based sales, serving a diverse clientele ranging from large enterprises to commercial businesses and small companies. DocuSign, Inc. was established in 2003 and is headquartered in San Francisco, California.

Market cap$9.6B
Employees7,044
AzureJavaPythonC#React
Docusign competitors & alternatives →

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More on ServiceNow in Xcout Intel

  • 36 named people with titles, LinkedIn and board committees
  • 1 funding round before the IPO with the investors in each, and who they co-invest with
  • Weekly hiring history and the mix of roles behind it
  • 5 corporate events with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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