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Sonic Automotive, Inc.

SAHRetailCharlotte, United States

Sonic Automotive, Inc. operates as a significant automotive retailer across the United States, structuring its diverse business activities into two primary divisions: Franchised Dealerships and EchoPark. The Franchised Dealerships segment is responsible for selling both new and pre-owned cars and light trucks, in addition to supplying replacement parts. This division also provides a full range of services, including routine vehicle maintenance, authorized manufacturer warranty repairs, and specialized paint and collision repair. Moreover, it assists customers in securing supplementary products such as extended warranties, service contracts, financing options, insurance, and other aftermarket offerings. The EchoPark segment specializes in the retail of used cars and light trucks. Operating from its dedicated pre-owned vehicle specialty stores, this division also helps clients with the purchase of finance and insurance products. As of December 31, 2021, Sonic Automotive's extensive network included 140 new vehicle franchises representing 28 distinct automotive brands. The company also managed 17 collision repair centers spread across 17 states, alongside 46 EchoPark stores located in 16 states, which comprised 11 Northwest Motorsport pre-owned vehicle outlets. Founded in 1997, Sonic Automotive, Inc. is headquartered in Charlotte, North Carolina.

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Sonic Automotive, Inc. at a glance

Sonic Automotive, Inc. is a retail company headquartered in Charlotte, United States. It is publicly listed (SAH) with a market capitalisation of $2B. Xcout tracks 24 named people at Sonic Automotive, Inc., including David Bruton Smith (Chief Executive Officer & Chairman). Xcout recorded 938 job postings from Sonic Automotive, Inc. in the last 90 days, naming tools such as ADP, Workday, Confluence.

Industry
Retail
Headquarters
Charlotte, United States
Market cap
$2B
Employees
11,000
Ticker
SAH
Job postings recorded (90 days)
938
Xcout AI Rank
0/100 ▼
Xcout Green Rank
1/100

Sonic Automotive, Inc. leadership

  • David Bruton SmithChief Executive Officer & Chairman
  • Frank Jeff DykePresident & Director
  • Jeff DykePresident, Director
  • Thomas KeenChief Operating Officer
  • Heath R. ByrdExecutive Vice President & Chief Financial Officer
  • Stephen CarvelliChief Technology Officer

18 more named people on record for Sonic Automotive, Inc., with roles, board committees and tenure — see the full roster →

Hiring at Sonic Automotive, Inc.

Xcout recorded 938 job postings from Sonic Automotive, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.

Tools named in Sonic Automotive, Inc.'s job postings

ADPWorkdayConfluenceJira

The weekly hiring trend, the roles and locations behind it — see Sonic Automotive, Inc.'s hiring signals →

Hiring vs the trend

Lagging in AI hiring

Based on 605 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 130 enterprise consumer cyclical companies.

This describes a hiring pattern — how often Sonic Automotive, Inc.’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.

Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.

Tech stack

SparkRust

Sonic Automotive, Inc. competitors

A few of Sonic Automotive, Inc.'s closest competitors — see the full list of competitors and alternatives →

O'Reilly Automotive, Inc.ORLY · RetailSpringfield, United States
66% matchPublic

O'Reilly Automotive, Inc., along with its subsidiary companies, functions as a leading retail and wholesale provider of automotive aftermarket products, specialized tools, supplies, and accessories across the United States. The company's comprehensive inventory includes both new and reconditioned vehicle hard parts and essential maintenance items. This expansive selection covers critical components such as alternators, batteries, brake system parts, belts, chassis and driveline components, engine parts, fuel pumps, hoses, starters, temperature control systems, and water pumps. Additionally, they supply consumables like antifreeze, appearance products, engine additives, filters, various fluids, lighting solutions, oil, and wiper blades. Their accessory range features items like floor mats, seat covers, and specific truck enhancements. Beyond just parts, O'Reilly's outlets also stock auto body paint and related materials, a wide array of automotive tools, and specialized equipment catering to professional service providers. Customers can also benefit from a suite of value-added services and programs offered in-store. These include recycling initiatives for used oil, oil filters, and batteries; complimentary installation services for batteries, wiper blades, and light bulbs; comprehensive diagnostic testing for batteries, electrical systems, and vehicle modules; retrieval of check engine light codes; a convenient loaner tool program; resurfacing services for brake drums and rotors; custom hydraulic hose fabrication; and professional-grade paint shop mixing with associated materials. O'Reilly's stores serve a diverse clientele, providing an extensive product assortment for both individual do-it-yourself (DIY) mechanics and professional auto repair facilities, covering domestic and imported automobiles, vans, and trucks. As of December 31, 2021, the company maintained a significant retail presence, operating 5,759 stores throughout the United States and an additional 25 locations in Mexico. Established in 1957, O'Reilly Automotive, Inc. is headquartered in Springfield, Missouri.

Market cap$71.3B
Employees93,419
O'Reilly Automotive, Inc. competitors & alternatives →
Advance Auto Parts Inc.AAP · Specialty RetailRaleigh, United States
64% matchPublic

Advance Auto Parts, Inc. operates as a leading retailer and supplier of a comprehensive array of automotive replacement components, accessories, batteries, and essential maintenance supplies. Its extensive inventory caters to a wide spectrum of vehicles, including domestic and imported passenger cars, vans, sport utility vehicles, and both light and heavy-duty trucks. The company's product offering is broad, encompassing critical mechanical systems such as brakes, engine parts, electrical and ignition components, cooling and heating systems, chassis, clutches, and exhaust systems. Beyond these core parts, it provides a diverse selection of accessories, specialty tools, interior and exterior enhancements, lighting products, performance upgrades, and a variety of chemicals, sealants, and cleaning supplies. Furthermore, Advance Auto Parts stocks all necessary fluids and filters for engine and transmission maintenance, including motor oils, lubricants, fuel additives, and air, fuel, and oil filters. In addition to product sales, the company supports its clientele with various services like battery and wiper installation, diagnostic engine light scanning, electrical system testing, oil and battery recycling, and a convenient loaner tool program. Products are accessible to both professional automotive technicians and do-it-yourself (DIY) enthusiasts through its physical store network and online platform. Advance Auto Parts operates stores under well-known banners such as Advance Auto Parts, Autopart International, and Carquest, along with Worldpac-branded branches. As of April 23, 2022, its expansive operational footprint included 4,687 company-owned stores and 311 branches situated across the United States, Puerto Rico, the U.S. Virgin Islands, and Canada. The company also supplied 1,318 independently owned Carquest-branded stores located in Mexico, Grand Cayman, the Bahamas, Turks and Caicos, and the British Virgin Islands. Founded in 1929, Advance Auto Parts, Inc. maintains its corporate headquarters in Raleigh, North Carolina.

Market cap$3.4B
Employees33,200
Advance Auto Parts Inc. competitors & alternatives →
MarineMax, Inc. (FL)HZO · RetailOldsmar, United States
63% matchPublic

MarineMax, Inc. functions as a leading provider in the United States, focusing on the sale of leisure boats and luxury yachts, in addition to offering comprehensive superyacht services. Its operations are segmented into two core areas: Retail Operations and Product Manufacturing. The company's diverse inventory includes both brand-new and pre-owned recreational watercraft, such as pleasure boats, fishing boats, mega-yachts, sport cruisers, motor yachts, pontoon boats, ski boats, and jet boats, among other categories. Beyond vessel sales, MarineMax supplies a vast selection of marine parts and accessories. This encompasses advanced marine electronics; crucial docking and anchoring equipment like boat fenders, lines, and anchors; protective boat covers; trailer components; and water sport essentials such as tubes, wakeboards, and skis. Furthermore, it stocks various engine parts, oils, lubricants, steering and control systems, corrosion prevention items, service products, high-performance accessories including propellers and instruments, and a range of general boating gear like life jackets and inflatables. For enthusiasts, novelty merchandise such as branded apparel and license plates is also available, alongside marine engines and associated equipment. Regarding its service offerings, MarineMax provides maintenance, repair, and accommodation for boat slips and storage. It also facilitates boat and yacht brokerage and arranges charters for both yachts and power catamarans. The company assists customers with financing for new or used boat acquisitions and organizes a variety of insurance coverages, spanning boat property, disability, undercoating, gel sealant, fabric protection, and casualty insurance. Moreover, MarineMax manufactures and sells its own line of sport yachts and larger yachts. Expanding its footprint, the company also orchestrates vacation experiences in Tortola, British Virgin Islands. Its sales channels extend beyond physical showrooms to include offsite venues and a print catalog. MarineMax operates a substantial network of 79 retail locations situated across numerous states: Alabama, California, Connecticut, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, South Carolina, Texas, Washington, and Wisconsin. MarineMax, Inc. was established in 1998 and maintains its corporate headquarters in Clearwater, Florida.

Market cap$1.2B
Employees4,050
MarineMax, Inc. (FL) competitors & alternatives →

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More on Sonic Automotive, Inc. in Xcout Intel

  • 24 named people with titles, LinkedIn and board committees
  • Weekly hiring history and the mix of roles behind it
  • 1 corporate event with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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