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Juul LabsUnicorn · $10B+
JUUL Labs, Inc. is an American electronic cigarette company headquartered in San Francisco, California. Its flagship product is the Juul electronic cigarette, positioned as a smoking alternative. The company operates globally while maintaining its corporate presence in the United States.
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Juul Labs at a glance
Juul Labs is a consumer electronics company headquartered in United States, founded in 2017. Its most recent funding round raised $1.3B in July 2024. Xcout tracks 1 named person at Juul Labs, including Tyler Mace (Chief Legal Officer). Xcout recorded 37 job postings from Juul Labs in the last 90 days, naming tools such as Salesforce, Tableau.
Juul Labs leadership
- Tyler MaceChief Legal Officer
Juul Labs funding rounds
The 5 most recent:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | $1.3B | — | |
| Equity Financing | $2B | 1 named | |
| Equity Financing | Undisclosed | — | |
| SEC Form D filing | Undisclosed | — | |
| SEC Form D filing | $721.6M | — |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Juul Labs
Xcout recorded 37 job postings from Juul Labs in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in Juul Labs's job postings
The weekly hiring trend, the roles and locations behind it — see Juul Labs's hiring signals →
Investors
Tech stack
Juul Labs competitors
A few of Juul Labs's closest competitors — see the full list of competitors and alternatives →
Fitbit, Inc. is a consumer electronics company founded in 2007 and headquartered in San Francisco, California. The company specializes in the manufacturing of activity and fitness trackers. Fitbit was founded by Eric Friedman and James Park.
Jabra, headquartered in Copenhagen, Denmark, develops, manufactures, and markets a broad range of wireless and corded headsets. These products serve mobile users, call centers, and offices globally.
Oura Inc. is a health technology company based in San Francisco, California, that designs and manufactures the Oura Ring smart wearable for tracking health and sleep metrics.
RLX Technology Inc., along with its affiliated entities, operates within the People's Republic of China, focusing on the entire lifecycle of electronic vapor products, from conceptualization and development to manufacturing, distribution, and direct sales. The company's offerings are made available to customers via a network of distributors who supply both dedicated RELX-branded partner stores and other independent retail outlets. This firm was established in 2018 and has its principal operations located in Beijing, China.
Puffco is a consumer hardware company that designs and sells electronic vaporizers and related accessories for cannabis concentrates. Its products are marketed to cannabis consumers and concentrate enthusiasts through direct sales and retail channels.
SoundBoks, Inc. (operating internationally through SoundBoks ApS based in Copenhagen, Denmark) is a hardware company that designs and manufactures high-performance wireless speakers. The company maintains a U.S. business presence in Laguna Beach, California.
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More on Juul Labs in Xcout Intel
- 1 named person with titles, LinkedIn and board committees
- 8 funding rounds with the investors in each, and who they co-invest with
- Weekly hiring history and the mix of roles behind it
- The full competitor set, tracking, exports and API access