Xcout IntelVarsity
Varsity Spirit, LLC is an American cheerleading and dance company founded in 1974. Owned by Varsity Brands, the company provides competitions, apparel, uniforms, footwear, training camps, and related services for cheerleading, dance, and performing arts.
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Varsity at a glance
Varsity is an apparel company headquartered in Georgia. Xcout tracks 7 named people at Varsity, including Bill Seely (President, Varsity Spirit). Xcout recorded 283 job postings from Varsity in the last 90 days, naming tools such as SAP, Salesforce, Workday.
Varsity leadership
- Bill SeelyPresident, Varsity Spirit
- Brett GoraChief Financial Officer, Varsity Spirit
- John SadlowChief Commercial Officer, Varsity Spirit
- Nicole LauchaireChief Marketing Officer, Varsity Spirit
- Rick BrownChief Information Officer, Varsity Spirit
- Nikki LloydSVP, Human Resources
1 more named person on record for Varsity, with roles, board committees and tenure — see the full roster →
Hiring at Varsity
Xcout recorded 283 job postings from Varsity in the last 90 days, from a hiring record Xcout has kept since July 2026.
Tools named in Varsity's job postings
The weekly hiring trend, the roles and locations behind it — see Varsity's hiring signals →
Recent Varsity news
Hiring vs the trend
Based on 201 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 130 enterprise consumer cyclical companies.
This describes a hiring pattern — how often Varsity’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.
Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.
Tech stack
Varsity competitors
A few of Varsity's closest competitors — see the full list of competitors and alternatives →
Nfinity is headquartered in Atlanta, Georgia, in the United States. Nfinity markets cheerleading, basketball, and volleyball shoes and apparel particularly for female athletes. Nfinity designs shoes for a segment of female athletes, and has attempted to break into the apparel space but is not succeeding, attempting to fit to the biochemical needs to enhance athletic performance and lower the risk of injury.
Blue Chip Wrestling is an online retailer and manufacturer specializing in wrestling apparel, custom team gear, singlets, shoes, and accessories.
FranciePants, LLC manufactures and sells athletic shorts, including dance, gymnastics, spandex, volleyball, and cheerleading shorts. The company primarily serves dancers, gymnasts, cheerleaders, and athletes looking for specialized athletic wear.
Champro is a privately held sports enterprise headquartered in Bannockburn, Illinois, that manufactures and distributes sports apparel, uniforms, equipment, and accessories.
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More on Varsity in Xcout Intel
- 7 named people with titles, LinkedIn and board committees
- Weekly hiring history and the mix of roles behind it
- 1 corporate event with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access