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Goop
Goop is a U.S.-based lifestyle and wellness company founded by Gwyneth Paltrow. It serves consumers through editorial content, product recommendations, e-commerce, and branded products focused on wellness, beauty, fashion, food, and lifestyle.
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Goop at a glance
Goop is an e-commerce company headquartered in United States. It has raised at least $64M across the 2 funding rounds on record. Its most recent funding round, Series C, raised $50M in April 2018. Xcout recorded 7 job postings from Goop in the last 90 days, naming tools such as NetSuite, ChatGPT, Claude.
Goop funding rounds
At least $64M raised across the 2 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series C | $50M | — | |
| Series B | $14M | 3 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Goop
Xcout recorded 7 job postings from Goop in the last 90 days, from a hiring record Xcout has kept since August 2026.
Tools named in Goop's job postings
The weekly hiring trend, the roles and locations behind it — see Goop's hiring signals →
Investors
Goop competitors
A few of Goop's closest competitors — see the full list of competitors and alternatives →
Grove Collaborative offers a wide range of eco-friendly home essentials, cleaning supplies, personal care products, and household goods. The company serves consumers looking for sustainable, plastic-conscious alternatives for household cleaning, kitchen, bathroom, and daily living needs.
The Good Glamm Group is an Indian direct-to-consumer beauty and personal-care company that operates brands including MyGlamm and The Moms Co. It serves Indian consumers through online commerce, retail distribution, and content-led beauty and lifestyle communities.
Beauty Pie is a UK-based members-only beauty e-commerce company that sells skincare, makeup, fragrance and related products directly to consumers. It offers products developed with manufacturers and luxury suppliers, typically at lower prices to members who pay for a membership.
Mytheresa is an e-commerce retailer specializing in luxury fashion, including designer clothing, shoes, bags, accessories, and lifestyle products. It serves affluent consumers globally through its online platform and operates from Germany, despite the provided country being the United Kingdom.
Jenni Kayne is a retail company based in West Hollywood, California. It offers apparel, homewares, and beauty products, with significant ambitions for its beauty business.
Nutrafol is a hair wellness company that develops and sells nutritional supplements and related products intended to support hair growth and address thinning. It primarily serves consumers seeking solutions for hair loss and overall hair health, and its products are also offered through healthcare professionals.
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More on Goop in Xcout Intel
- 2 funding rounds with the investors in each, and who they co-invest with
- Weekly hiring history and the mix of roles behind it
- The full competitor set, tracking, exports and API access