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Goop competitors & alternatives
The 12 closest competitors and alternatives to Goop among e-commerce companies — ranked by similarity to what Goop actually does, not by market-cap band.
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About Goop
Goop is a U.S.-based lifestyle and wellness company founded by Gwyneth Paltrow. It serves consumers through editorial content, product recommendations, e-commerce, and branded products focused on wellness, beauty, fashion, food, and lifestyle.
Goop at a glance
Goop is an e-commerce company headquartered in United States. It has raised at least $64M across the 2 funding rounds on record. Its most recent funding round, Series C, raised $50M in April 2018. Xcout recorded 7 job postings from Goop in the last 90 days, naming tools such as NetSuite, ChatGPT, Claude.
Goop funding rounds
At least $64M raised across the 2 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series C | $50M | — | |
| Series B | $14M | 3 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Goop
Xcout recorded 7 job postings from Goop in the last 90 days, from a hiring record Xcout has kept since August 2026.
Tools named in Goop's job postings
The weekly hiring trend, the roles and locations behind it — see Goop's hiring signals →
Top 12 Goop competitors
Ranked by semantic similarity — how close each company is to Goop by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar e-commerce company
Grove Collaborative offers a wide range of eco-friendly home essentials, cleaning supplies, personal care products, and household goods. The company serves consumers looking for sustainable, plastic-conscious alternatives for household cleaning, kitchen, bathroom, and daily living needs.
Similar e-commerce company
The Good Glamm Group is an Indian direct-to-consumer beauty and personal-care company that operates brands including MyGlamm and The Moms Co. It serves Indian consumers through online commerce, retail distribution, and content-led beauty and lifestyle communities.
Similar e-commerce company
Beauty Pie is a UK-based members-only beauty e-commerce company that sells skincare, makeup, fragrance and related products directly to consumers. It offers products developed with manufacturers and luxury suppliers, typically at lower prices to members who pay for a membership.
Similar e-commerce company
Mytheresa is an e-commerce retailer specializing in luxury fashion, including designer clothing, shoes, bags, accessories, and lifestyle products. It serves affluent consumers globally through its online platform and operates from Germany, despite the provided country being the United Kingdom.
Apparel
Jenni Kayne is a retail company based in West Hollywood, California. It offers apparel, homewares, and beauty products, with significant ambitions for its beauty business.
Consumer Goods
Nutrafol is a hair wellness company that develops and sells nutritional supplements and related products intended to support hair growth and address thinning. It primarily serves consumers seeking solutions for hair loss and overall hair health, and its products are also offered through healthcare professionals.
Apparel
Glossier, Inc. is a personal care product manufacturer headquartered in New York City, New York. The company develops and sells makeup, skincare, bodycare, and fragrance products with a focus on skin health.
Apparel & Fashion
Cuyana is a women's premium essentials brand offering sustainably made bags, clothing, small leather goods, and accessories based on the philosophy of "fewer, better."
Apparel
Rothy’s, Inc. is a U.S.-based footwear and accessories company known for making products from recycled and other lower-impact materials, including its signature knit shoes. It primarily serves consumers through its direct-to-consumer online and retail channels.
Consumer Retail
NakedPoppy, Inc. is a clean beauty and e-commerce company based in California that curates and sells non-toxic cosmetics and skincare products.
Apparel
Everlane is a clothing and accessories retailer that offers apparel, footwear, and items for men and women. The company serves everyday consumers looking for contemporary fashion and wardrobe essentials.
Apparel
Away designs and retails travel goods, including hardside and softside luggage, backpacks, duffles, totes, and various travel accessories like packing organizers and toiletry bags. The company serves travelers looking for functional luggage and gear for trips, commuting, and daily use.
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