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Traeger, Inc.

COOKFurnishings, Fixtures & AppliancesSalt Lake City, United States

Traeger, Inc., and its associated entities, specializes in the development, manufacturing, distribution, and ongoing support of wood-fired pellet grills. These unique outdoor cooking appliances are sold across the United States through various channels, including retailers, distributors, and directly to consumers. A key innovation of Traeger's grills is their integration as smart, internet-connected devices. This technology allows owners to remotely program, monitor, and manage their grilling process via a dedicated mobile application. Beyond the hardware, Traeger enhances the user experience with a comprehensive digital content library. This includes instructional recipes and video guides that offer tips, tricks, and cooking techniques, empowering owners to elevate their culinary abilities. The company also fosters its "Traegerhood" community by producing engaging short- and long-form branded content that shares stories, spotlights community members, and showcases the Traeger lifestyle. To complement its grills, Traeger provides a wide array of related products. These consist of the essential wood pellets used to fuel the grills, various rubs, sauces, seasonings, and marinades for flavor enhancement. Additionally, they offer a range of accessories such as grill covers, drip trays, bucket liners, and shelves. Tools designed to assist with meal preparation, cooking, and cleanup are also available, including pellet storage solutions, cleaning supplies, general barbecue tools, and the MEATER smart thermometer. Customers can also purchase replacement parts, branded apparel, and other merchandise. The company was established in 2017 and is headquartered in Salt Lake City, Utah.

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Traeger, Inc. at a glance

Traeger, Inc. is a furnishings, fixtures & appliances company headquartered in Salt Lake City, United States. It is publicly listed (COOK) with a market capitalisation of $123.3M. Xcout tracks 12 named people at Traeger, Inc., including Jeremy Andrus (Chairman of the Board & Chief Executive Officer). Xcout recorded 25 job postings from Traeger, Inc. in the last 90 days.

Industry
Furnishings, Fixtures & Appliances
Headquarters
Salt Lake City, United States
Market cap
$123.3M
Employees
433
Ticker
COOK
Job postings recorded (90 days)
25
Xcout AI Rank
0/100

Traeger, Inc. leadership

  • Jeremy AndrusChairman of the Board & Chief Executive Officer
  • Michael J. HordChief Financial Officer
  • Cole Vanden AkkerChief Sales Officer
  • Stephanie C. ReadVice President of Investor Relations
  • Courtland AstillGeneral Counsel
  • David R JolleyDirector

6 more named people on record for Traeger, Inc., with roles, board committees and tenure — see the full roster →

Hiring at Traeger, Inc.

Xcout recorded 25 job postings from Traeger, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.

The weekly hiring trend, the roles and locations behind it — see Traeger, Inc.'s hiring signals →

Traeger, Inc. competitors

A few of Traeger, Inc.'s closest competitors — see the full list of competitors and alternatives →

Hamilton Beach Brands Holding CompanyHBB · Consumer ElectronicsGlen Allen, United States
63% matchPublic

Hamilton Beach Brands Holding Company (HBB) operates as a global entity, specializing in the design, marketing, and distribution of a diverse range of small electric household appliances and specialty housewares. Its operations extend across the United States and numerous international markets. The company's product offerings include popular kitchen essentials such as air fryers, blenders, food processors, coffee makers, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. HBB manages an extensive brand portfolio that caters to various consumer and commercial needs. Its core consumer lines include the well-known Hamilton Beach and Proctor Silex brands, with a premium segment addressed by Hamilton Beach Professional. For commercial clients like restaurants, fast-food chains, bars, and hotels, the company provides solutions under the Hamilton Beach Commercial and Proctor Silex Commercial banners. Specialized product lines feature air purifiers (TrueAir), personal care items (Brightline), high-end countertop appliances (Wolf Gourmet), garment care products (CHI), and robust farm-to-table/field-to-table food processing equipment (Weston). Additionally, HBB offers innovative solutions like the Bartesian cocktail delivery system and provides private label manufacturing services. The company employs a broad distribution strategy, selling its products through various channels including mass merchandisers, e-commerce platforms, national department stores, variety and drug store chains, specialty home retailers, and directly to distributors, restaurants, bars, and hotels, among other retail outlets. Established in 1904, Hamilton Beach Brands Holding Company is headquartered in Glen Allen, Virginia.

Market cap$455.7M
Employees679
Hamilton Beach Brands Holding Company competitors & alternatives →

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More on Traeger, Inc. in Xcout Intel

  • 12 named people with titles, LinkedIn and board committees
  • Weekly hiring history and the mix of roles behind it
  • 1 corporate event with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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