Xcout Intel
SharkNinja competitors & alternatives
The 12 closest competitors and alternatives to SharkNinja among consumer electronics companies — ranked by similarity to what SharkNinja actually does, not by market-cap band.
Subscribe to see SharkNinja’s full profile → the full roster, investors in every round, weekly hiring history and every corporate event
About SharkNinja
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; fans, coolers, frozen drink appliances, propane grills, and fire pits; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
SharkNinja at a glance
SharkNinja is a consumer electronics company headquartered in United States. It is publicly listed (SN) with a market capitalisation of $21.4B. Xcout tracks 28 named people at SharkNinja, including Mark Adam Barrocas (President, Chief Executive Officer & Director). Xcout recorded 10 job postings from SharkNinja in the last 90 days.
SharkNinja leadership
- Mark Adam BarrocasPresident, Chief Executive Officer & Director
- Mark BarrocasChief Executive Officer
- Kim SmolkoExecutive Vice President & Chief Operating Officer
- Adam QuigleyExecutive Vice President & Chief Financial Officer
- Anthony MarraChief Product Officer
- Neil ShahChief Commercial Officer
22 more named people on record for SharkNinja, with roles, board committees and tenure — see the full roster →
Hiring at SharkNinja
Xcout recorded 10 job postings from SharkNinja in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see SharkNinja's hiring signals →
Top 12 SharkNinja competitors
Ranked by semantic similarity — how close each company is to SharkNinja by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar consumer electronics company
Ninja is a brand under SharkNinja, a company known for disrupting markets with its consumer products. Headquartered in Needham, Massachusetts, the company operates globally with thousands of associates across America, Europe, and Asia.
Similar consumer electronics company
Dyson designs and manufactures consumer electronics and home appliances, including vacuum cleaners, hair care products, air purifiers, headphones, and lighting. The company sells its technology directly to residential and commercial customers.
Consumer Electronics & Appliances
Nutribullet designs, markets, and sells personal blenders, juicers, and kitchen appliances for healthy food preparation.
Similar consumer electronics company
Dreame Technology is a smart technology company founded in 2017 and headquartered in Suzhou, China, focusing on innovative home cleaning and tech appliances.
Similar consumer electronics company
Hamilton Beach Brands Holding Company (HBB) operates as a global entity, specializing in the design, marketing, and distribution of a diverse range of small electric household appliances and specialty housewares. Its operations extend across the United States and numerous international markets. The company's product offerings include popular kitchen essentials such as air fryers, blenders, food processors, coffee makers, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. HBB manages an extensive brand portfolio that caters to various consumer and commercial needs. Its core consumer lines include the well-known Hamilton Beach and Proctor Silex brands, with a premium segment addressed by Hamilton Beach Professional. For commercial clients like restaurants, fast-food chains, bars, and hotels, the company provides solutions under the Hamilton Beach Commercial and Proctor Silex Commercial banners. Specialized product lines feature air purifiers (TrueAir), personal care items (Brightline), high-end countertop appliances (Wolf Gourmet), garment care products (CHI), and robust farm-to-table/field-to-table food processing equipment (Weston). Additionally, HBB offers innovative solutions like the Bartesian cocktail delivery system and provides private label manufacturing services. The company employs a broad distribution strategy, selling its products through various channels including mass merchandisers, e-commerce platforms, national department stores, variety and drug store chains, specialty home retailers, and directly to distributors, restaurants, bars, and hotels, among other retail outlets. Established in 1904, Hamilton Beach Brands Holding Company is headquartered in Glen Allen, Virginia.
Similar consumer electronics company
iRobot designs and sells robotic vacuums, robot mops, and related accessories for home cleaning. The company offers various Roomba models and cleaning products directly to consumers.
Similar consumer electronics company
BALMUDA Inc., established in 2003 and headquartered in Musashino, Japan, is a global provider of innovative home appliances and electronic devices. Its product range features a variety of kitchen essentials, including steam toasters, electric kettles, drip coffee makers, rice cookers, microwave ovens, and stainless-steel hot plates. The company also designs environmental control systems such as fans, portable circulators, air cleaners, and humidifiers, alongside a collection of lighting solutions like portable LED lanterns and desk lights. Expanding its offerings further, BALMUDA manufactures wireless speakers, hover cleaners, and essential consumables like filters and batteries. Notably, the firm also delves into culinary products with curry sauces and recipe collections, and produces smartphones. These items are available for purchase via both physical retail locations and online platforms.
Similar consumer electronics company
Electrolux Group is a global appliance company that designs and manufactures household products focusing on taste, care, and wellbeing experiences. It serves millions of consumers worldwide through appliances such as dishwashers, microwave ovens, vacuum cleaners, and washing machines.
Similar consumer electronics company
PC Windmill Holdings, LLC designs and sells modern air care products, including smart air conditioners, air purifiers, and fans. The company serves residential customers seeking aesthetically designed, easy-to-install climate control and air purification appliances for their homes.
Similar consumer electronics company
Established in 1957 and headquartered in Alexandria, Australia, Breville Group Limited operates as a worldwide developer, manufacturer, marketer, and distributor of small electrical household appliances. The company's diverse product portfolio, accessible across the Americas, Europe, the Middle East, Africa, and the Asia Pacific region, includes various kitchen essentials like slow cookers, kettles, and frying pans. Beyond the kitchen, Breville also supplies items for other areas of the home, such as irons, vacuum cleaners, heaters, electric blankets, and fans for use in living rooms, laundries, and bedrooms. These offerings are sold under the company's proprietary brands, including Breville, Baratza, Kambrook, and Sage, as well as through partnerships with third-party brands like Nespresso and Polyscience. The firm, which was formerly known as Housewares International Limited, officially adopted its current name, Breville Group Limited, in November 2008.
Similar consumer electronics company
Sharp Corporation is a global manufacturer and distributor of telecommunication, electric, and electronic application equipment, along with various electronic components. Its extensive operations span Japan, China, and numerous international markets. The company's diverse business is organized into five core segments: Smart Life, 8K Ecosystem, ICT, Display Device, and Electronic Device. The Smart Life segment offers a comprehensive range of consumer goods, including kitchen appliances such as refrigerators, superheated steam ovens, microwave ovens, and small cooking devices. It also provides home comfort solutions like air conditioners, washing machines, vacuum cleaners, air purifiers, fans, dehumidifiers, humidifiers, and electric heating equipment, alongside personal care items like plasma cluster ion generators and beauty equipment. Additionally, this segment encompasses electronic dictionaries, calculators, telephones, network control units, solar cells, and energy storage batteries. The 8K Ecosystem segment focuses on high-definition visual and business solutions, offering televisions, Blu-ray disc recorders, and audio equipment. Its commercial offerings include multi-function printers, information displays, business projectors, point-of-sale (POS) systems, factory automation (FA) equipment, related options and consumables, software, and even protective masks. The ICT (Information and Communication Technology) segment delivers a suite of connected devices, such as mobile phones, personal computers, tablet devices, and routers. Specializing in visual output, the Display Device segment produces various display modules and in-vehicle camera systems. Finally, the Electronic Device segment manufactures critical components like camera modules and various sensor modules, including proximity and dust sensors. It also provides wafer foundry services and develops advanced CMOS/CCD sensors and semiconductor lasers. Tracing its origins back to 1912, the company was initially known as Hayakawa Electric Industry Co., Ltd., before officially adopting the name Sharp Corporation in January 1970. Its corporate headquarters are located in Sakai, Japan.
Similar consumer electronics company
Ninebot Limited provides personal transportation products focused on simplifying the movement of people and things. The company offers mobility solutions designed for general consumers.
Analyze another company
Search any company we track to see its competitive set.
Or describe a company
Paste a short paragraph describing a company or product — we'll find the most similar companies we track, scored 1–100.
See the full profile of SharkNinja and its market
Funding, investors, tech stack, hiring signals, leadership and corporate events — for SharkNinjaand every competitor above — in one live dashboard.
Subscribe to Xcout Intel →