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Alpaca competitors & alternatives
The 12 closest competitors and alternatives to Alpaca among fintech companies — ranked by similarity to what Alpaca actually does, not by market-cap band.
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About Alpaca
Alpaca provides developer-first trading APIs and brokerage infrastructure that allow businesses, fintechs, and developers to build financial applications, execute algorithmic trades, and embed investing services for stocks, options, and cryptocurrencies. The platform offers end-to-end brokerage solutions, market data, and tools for multi-leg options, securities lending, and cash management.
Alpaca at a glance
Alpaca is a fintech company headquartered in United States. It has raised at least $152.5M across the 3 funding rounds on record. Its most recent funding round, Series D, raised $150M in January 2026. Xcout tracks 4 named people at Alpaca, including Karen Borchert (CEO). Xcout recorded 440 job postings from Alpaca in the last 90 days, naming tools such as Claude Code, Cursor, HubSpot.
Alpaca leadership
- Karen BorchertCEO
- Karen BorchertExecutive Officer
- Ben JacksonDirector
- Eddie BranchaudDirector
Alpaca funding rounds
At least $152.5M raised across the 3 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series D | $150M | 13 named | |
| SEC Form D filing | $1M | — | |
| SEC Form D filing | $1.5M | — |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Alpaca
Xcout recorded 440 job postings from Alpaca in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in Alpaca's job postings
The weekly hiring trend, the roles and locations behind it — see Alpaca's hiring signals →
Top 12 Alpaca competitors
Ranked by semantic similarity — how close each company is to Alpaca by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar fintech company
Lemon.markets is a Brokerage-as-a-Service and white-label infrastructure provider that enables businesses to launch and operate their own investment products using an API. The company serves organizations looking to offer financial market access, such as stocks, ETFs, and funds, by handling backend operations like clearing, execution, compliance, and custody.
Similar fintech company
Huddlestock provides a scalable investment infrastructure and orchestration platform that enables businesses to implement securities and trading. It also offers a Nordic Investment-as-a-Service platform.
Similar fintech company
DriveWealth is a financial technology company that provides brokerage infrastructure and APIs, enabling businesses to offer investing in U.S. securities, including fractional shares. It primarily serves fintech companies, banks, wealth managers, and other platforms that want to embed investing services for their customers.
Similar fintech company
Moomoo is an online trading platform that provides retail investors with access to stocks, options, ETFs, cryptocurrencies, and other financial derivatives. The company offers analytical tools, real-time market data, paper trading features, and cash management services through its mobile app and desktop workspace.
Similar fintech company
Upvest is a Berlin-based fintech infrastructure company that provides APIs and regulated investment infrastructure for trading, custody, and brokerage services. It serves fintech companies, neobanks, and other platforms that want to embed investing products for their customers.
Similar fintech company
Tastytrade operates as an online brokerage platform providing trading services for active traders across stocks, options, futures, crypto, ETFs, and forex. The platform offers desktop, mobile, and web trading tools including options backtesting, strategy builders, visual risk analysis, and smart trade order tracking.
Financial Technology & Brokerage Services
ViewTrade provides technology and brokerage services to help financial institutions and fintech start-ups build and embed retail investment experiences.
Similar fintech company
Seccl is an embedded investment platform, owned by Octopus, helping firms build investment apps and services with API-first technology.
Similar fintech company
NinjaTrader is a U.S.-based fintech company providing trading software, brokerage services, and market data for active retail traders, particularly in futures markets. Its platform supports charting, analysis, strategy development, and execution through its brokerage.
Similar fintech company
Dukascopy Bank SA is a Swiss online bank and forex broker that provides financial services to retail and institutional clients. It offers multi-currency bank accounts, wealth management services, and trading platforms for forex, stocks, cryptocurrencies, indices, and precious metals.
Similar fintech company
Quantcha provides a suite of tools and power data for options traders, prediction-market participants, and event-driven investors, including an options search engine to help find optimal trades.
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