Xcout IntelAmerican Outdoor Brands, Inc. competitors & alternatives
The 12 closest competitors and alternatives to American Outdoor Brands, Inc. among retail companies — ranked by similarity to what American Outdoor Brands, Inc. actually does, not by market-cap band.
Subscribe to see American Outdoor Brands, Inc.’s full profile → the full roster, investors in every round, weekly hiring history and every corporate event
About American Outdoor Brands, Inc.
American Outdoor Brands, Inc. (AOUT) is dedicated to providing a comprehensive range of outdoor gear and accessories for passionate adventurers, serving markets across the United States and internationally. Their extensive product line covers core outdoor activities such as hunting, fishing, camping, shooting sports, and personal security solutions. Beyond these primary categories, the company offers a variety of shooting accessories, including firearm rests, storage vaults, and related equipment. For the outdoor lifestyle and preparedness, their inventory features premium sportsmen's knives and tools for fishing and hunting, land management implements to aid in hunting readiness, and harvesting tools for processing game or fish. They also supply essential outdoor cooking items, alongside a full selection of camping, survival, and emergency preparedness products. Additionally, AOUT's offerings include advanced electro-optical devices, such as hunting optics, firearm aiming mechanisms, tactical flashlights, and laser grips. They also provide all-encompassing supplies for ammunition reloading, gunsmithing, and firearm maintenance. These products are sold through both online retail channels (e-commerce) and traditional brick-and-mortar distribution networks, organized under their distinct brand categories: Adventurer, Harvester, Marksman, and Defender. Founded in 2020, American Outdoor Brands, Inc. is headquartered in Columbia, Missouri.
American Outdoor Brands, Inc. at a glance
American Outdoor Brands, Inc. is a retail company headquartered in Columbia, United States. It is publicly listed (AOUT) with a market capitalisation of $162M. Xcout tracks 15 named people at American Outdoor Brands, Inc., including Brian Daniel Murphy (President, Chief Executive Officer & Director).
American Outdoor Brands, Inc. leadership
- Brian Daniel MurphyPresident, Chief Executive Officer & Director
- Brent A. VulgamottChief Operating Officer
- H. Andrew FulmerExecutive VP, CFO, Treasurer & Secretary
- James E. TayonChief Product Officer
- Elizabeth A. SharpVice President of Investor Relations
- Tyler LindwallVice President of Corporate Development
9 more named people on record for American Outdoor Brands, Inc., with roles, board committees and tenure — see the full roster →
Top 12 American Outdoor Brands, Inc. competitors
Ranked by semantic similarity — how close each company is to American Outdoor Brands, Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar retail company
High Sierra S9 LLC provides a variety of bags and gear, including backpacks, duffels, hiking packs, ski and snowboard bags, and hydration packs. The company sells everyday, school, travel, and outdoor products directly to consumers.
Similar retail company
GATR Coolers designs and sells a variety of hard coolers, soft coolers, drinkware, and related accessories for individual and business customers. Founded in Thibodaux, Louisiana, the company offers custom products and gear alongside its standard retail catalog.
Similar retail company
Adventure Carry is an Australian online retailer specializing in everyday carry (EDC) gear, including knives, flashlights, pens, and multi-tools.
Similar retail company
Alpen Co., Ltd., established in 1972 and headquartered in Nagoya, Japan, operates as both a manufacturer and a retailer of a vast array of sporting and leisure equipment. The company's comprehensive product catalog caters to numerous activities, offering everything from essential gear and apparel for winter sports like skiing and snowboarding (including skis, boards, boots, bindings, poles, protective eyewear, and specialized clothing) to extensive provisions for golf (such as clubs, balls, bags, footwear, and apparel). Its offerings also encompass general sports equipment for activities like tennis, marine sports, and baseball, alongside a full spectrum of outdoor and camping necessities, including tents, sleeping gear, furniture, lighting, cooking supplies, and trekking tools. Beyond activity-specific items, Alpen provides a diverse range of casual wear—from jackets, pants, and shirts to skirts and dresses—and various accessories like bags, belts, mobile goods, and personal items. In addition to its retail segment, Alpen manages ski resorts, golf courses, and fitness clubs. The company promotes its products under several proprietary brands, including IGNIO, TIGORA, FABLICE, Hart, Folio, KAZAMA, Southfield, TOBUNDA, Coraggio, Kolwin, Fitway, and Kissmark. As of June 30, 2020, Alpen maintained a substantial retail footprint with 144 stores under the Alpen and Sports Depot banners, complemented by 196 Golf 5 locations.
Apparel
Amer Sports, Inc. is a global enterprise dedicated to the creation, production, promotion, and sale of athletic equipment, clothing, footwear, and related accessories. The company's extensive reach covers Europe, the Middle East, Africa, the Americas, China, and the wider Asia Pacific region. Its operations are structured into three main divisions. The Technical Apparel segment focuses on high-performance outdoor wear, shoes, and accessories, primarily under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment supplies a variety of outdoor apparel, footwear, accessories, and winter sports gear from labels such as Salomon, Atomic, Armada, and ENVE. Finally, the Ball & Racquet Sports segment delivers sports equipment, activewear, and accessories, featuring prominent brands like Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC. Beyond these brand-specific offerings, Amer Sports' product range includes specialized items like climbing gear, hiking and running shoes, skiing and snowboarding equipment, functional athletic apparel, and lifestyle footwear. They also provide sporting goods for popular activities such as tennis, baseball, American football, basketball, golf, and many other professional and recreational sports. The company's products are distributed through a diverse network that encompasses its own retail stores, major sporting goods retailers, specialty shops, independently operated partner stores, and various distributors. Furthermore, sales are conducted online via their proprietary e-commerce platforms, as well as through retailer-owned and third-party e-commerce sites. Established in 1950 and headquartered in Helsinki, Finland, the company was previously known as Amer Sports Management Holding (Cayman) Limited, officially changing its name to Amer Sports, Inc. in August 2023.
Consumer Goods
YETI Holdings, Inc. develops, promotes, sells, and distributes premium products designed for outdoor enthusiasts and recreational activities, all under the prominent YETI brand. Their offerings encompass a diverse selection of hard and soft coolers, various cargo solutions, bags, and outdoor lifestyle items, along with complementary accessories. The company also provides an extensive array of drinkware under its Rambler brand, including tumblers, bottles, mugs, and jugs, complete with associated accessories like straw caps and handles. Additionally, YETI markets branded gear such as hats, shirts, and ice substitutes. The firm distributes its merchandise through a wide network of independent retailers, including specialized outdoor stores, hardware shops, sporting goods outlets, and farm and ranch supply centers, as well as directly through its corporate website. YETI Holdings, Inc. boasts an international footprint, serving markets in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. The company was founded in Austin, Texas, in 2006.
Apparel
KUIU is an American hunting gear and apparel brand that sells innovative performance products direct to consumers. Founded in 2011, the sporting goods manufacturing company operates as a leading brand in the hunting industry.
Apparel - Footwear & Accessories
Deckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
Retail & E-commerce
Overland Experten is an e-commerce retailer and distributor specializing in rooftop tents, awnings, and camping gear for overlanding enthusiasts.
Outdoor Recreation & Apparel
Animosa Inc. designs and sells outdoor gear tailored for adventurous women. Their product offerings include specialized items such as adventure period kits and pee cloths.
E-commerce & Sweepstakes
Go Roam Free Inc. (Go Roam Supply Co.) is a veteran-founded lifestyle brand that sells merchandise such as apparel, drinkware, and accessories while hosting sweepstakes for adventure vehicles, RVs, and cash prizes. The company serves outdoor enthusiasts and consumers in the United States and Canada, donating a portion of its proceeds to veteran support nonprofits like the Semper Fi & America's Fund.
Apparel & Accessories
Osiris Outdoor Co. designs and sells skate shoes and footwear directly to consumers. The company offers a variety of sneaker styles, including their signature D3 line, catering to skaters and casual footwear buyers.
Analyze another company
Search any company we track to see its competitive set.
Or describe a company
Paste a short paragraph describing a company or product — we'll find the most similar companies we track, scored 1–100.
See the full profile of American Outdoor Brands, Inc. and its market
Funding, investors, tech stack, hiring signals, leadership and corporate events — for American Outdoor Brands, Inc.and every competitor above — in one live dashboard.
Subscribe to Xcout Intel →