Xcout IntelAppLovin competitors & alternatives
The 12 closest competitors and alternatives to AppLovin among adtech companies — ranked by similarity to what AppLovin actually does, not by market-cap band.
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About AppLovin
AppLovin Corporation provides a specialized software platform focused on empowering mobile application developers to enhance the marketing and revenue generation of their products. With operations spanning the United States and international markets, the company assists mobile app developers worldwide. Among its core software offerings is AppDiscovery, a marketing solution that intelligently connects advertiser demand with publisher supply through an auction-based model. Another key product is Adjust, an analytics platform that enables marketers to scale their mobile apps by offering capabilities for performance measurement, campaign optimization, and user data protection. Additionally, MAX is an in-app bidding software engineered to maximize the value derived from an app's advertising inventory by facilitating real-time competitive auctions. Its client base is broad, serving advertisers, publishers, internet platforms, and other stakeholders. Founded in 2011, the enterprise maintains its headquarters in Palo Alto, California.
AppLovin at a glance
AppLovin is an adtech company headquartered in Palo Alto, United States. It is publicly listed (APP) with a market capitalisation of $131.7B. Xcout tracks 16 named people at AppLovin, including Adam Foroughi (CEO). Xcout recorded 3 job postings from AppLovin in the last 90 days, naming tools such as Cursor, Claude Code, Looker.
AppLovin leadership
- Adam ForoughiCEO
- Matt StumpfChief Financial Officer
- Giovanni GeChief Technology Officer
- Corina CacoveanChief Legal Officer
- Adam Arash ForoughiCo-Founder, CEO & Director
- Adam ForoughiFounder & CEO of AppLovin
10 more named people on record for AppLovin, with roles, board committees and tenure — see the full roster →
AppLovin funding rounds on record
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | Undisclosed | 1 named |
Some filings are not shown as funding rounds.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at AppLovin
Xcout recorded 3 job postings from AppLovin in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in AppLovin's job postings
The weekly hiring trend, the roles and locations behind it — see AppLovin's hiring signals →
Top 12 AppLovin competitors
Ranked by semantic similarity — how close each company is to AppLovin by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar adtech company
Moloco, Inc. is an artificial intelligence-driven technology company operating a mobile advertising platform at a global scale. The company provides machine learning solutions to help businesses drive user acquisition and maximize performance marketing.
Similar adtech company
Appodeal provides an intelligent ad mediation platform that helps mobile app developers manage and optimize their advertising revenue. The service serves app publishers and developers by connecting them with multiple ad networks through a single software development kit (SDK).
Similar adtech company
Liftoff provides an AI-powered growth acceleration platform for the mobile industry, offering solutions for user acquisition, app monetization, programmatic exchange, ad creative optimization, and market intelligence. The company serves mobile marketers, agencies, DSPs, publishers, and game developers to help grow their mobile businesses.
Similar adtech company
Adivery is a mobile in-app advertising and monetization platform that helps app developers maximize their advertising revenue through smart optimization algorithms and access to multiple ad campaigns.
Similar adtech company
Tenjin is a mobile marketing analytics and attribution platform that helps mobile app developers and publishers measure user acquisition, track return on investment, and aggregate advertising costs. The company provides tools for ad monetization, lifetime value prediction, fraud prevention, and data pipeline management to help clients scale their mobile applications.
Similar adtech company
Liftoff Mobile, Inc. provides mobile advertising, monetization, and performance marketing solutions powered by machine learning. The company offers a platform called Cortex, which uses neural network technology to optimize ad campaigns and improve return on investment. It delivers tools for user acquisition, engagement, and analytics for mobile apps, along with solutions for agencies and marketers to scale brand and performance campaigns. Additional offerings include access to audiences through SDK-direct publishers and premium ad placements, game intelligence tools through GameRefinery, and resources for building and scaling performance-driven ad creative. The company has expanded its portfolio with the acquisitions of Algolift, GameRefinery, Tresensa, and JetFuel. Liftoff Mobile serves growth-oriented startup companies, small businesses, marketers, ad buyers, agencies, mobile app companies, and clients in the creator economy and mobile advertising sectors. The company was founded in 2020 and is based in Redwood City, California.
Similar adtech company
BidMachine is a mobile ad exchange headquartered in San Francisco, California, that offers an SDK-first in-app bidding technology to help mobile publishers monetize traffic and advertisers reach quality users.
Similar adtech company
AppsFlyer provides a marketing measurement and data analytics platform that helps businesses track and optimize advertising performance across mobile, web, connected TV, and desktop channels. The company's services include attribution measurement, deep linking, fraud protection, data collaboration, and AI-driven marketing tools designed to help brands scale user acquisition and improve return on investment.
Similar adtech company
SplitMetrics is a software company that provides mobile-app growth and acquisition tools, including app-store A/B testing, product-page optimization, and management of advertising campaigns such as Apple Search Ads. Its customers are primarily mobile-app developers, publishers, and marketing teams seeking to improve app installs and conversion rates.
Similar adtech company
Adways Inc. offers affiliate advertising services across PC and mobile platforms, in addition to mobile application and content development, with operations spanning Japan, China, Taiwan, the Philippines, and the United States. Its diverse portfolio includes mobile marketing platforms such as Unicorn for comprehensive app marketing, AppDriver for CPI-based mobile advertisements, and Yoyaku Top10 for smartphone app pre-registration. For broader advertising needs, the company provides STROBELIGHTS for performance ad management, Oct-pass for smartphone native advertisements, and web affiliate services like Smart-C and JANet, catering to feature phones, smartphones, and personal computers. Creative support is offered via YACLE, while adna delivers analytics across all device types, and Rewardplus specializes in reward-based advertising for both PC and mobile. Additional specialized tools encompass Dobel for video advertising, MASSIVE for automated banner creation, and Keynet for keyword advertising on Chinese web search engines. Its programmatic ad capabilities feature Blue Bee Box, a DSP trading desk, and Blue Bee Native, a CPM-based native ad network. Beyond its core advertising and development activities, Adways also manages SPOT, an online media platform delivering travel and leisure information through personal experiences, and Leyifan, an international shipping agent facilitating e-commerce for global users. Adways Inc. was established in Tokyo, Japan, in 2001.
Similar adtech company
Jampp is an advertising services company headquartered in San Francisco, California, that operates a programmatic platform providing app marketing and user acquisition solutions.
AdTech & Advertising Services
Adsplus is an intelligent advertising aggregation platform that uses AI and real-time bidding to help developers maximize monetization across mobile apps and websites.
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