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Baozun Inc. competitors & alternatives

BZUNE-commerceShanghai, China

The 12 closest competitors and alternatives to Baozun Inc. among e-commerce companies — ranked by similarity to what Baozun Inc. actually does, not by market-cap band.

$192.3MMarket cap
7,650Employees
12Competitors listed

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About Baozun Inc.

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Baozun Inc. at a glance

Baozun Inc. is an e-commerce company headquartered in Shanghai, China. It is publicly listed (BZUN) with a market capitalisation of $192.3M. Xcout tracks 18 named people at Baozun Inc., including Suzanne Eleonore Agar Zerbib (President of Baozun Brand Management).

Baozun Inc. leadership

  • Suzanne Eleonore Agar ZerbibPresident of Baozun Brand Management
  • Ken HuangChief Financial Officer of Baozun Brand Management
  • Yanjie ZhuChief Financial Officer
  • Wenbin QiuCo-Founder, Chairman of the Board & Chief Executive Officer
  • Junhua WuCo-Founder, Chief Strategy Officer & Director
  • Tao LiangSenior Vice President

12 more named people on record for Baozun Inc., with roles, board committees and tenure — see the full roster →

Top 12 Baozun Inc. competitors

Ranked by semantic similarity — how close each company is to Baozun Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

Vipshop Holdings LimitedVIPS · E-commerceGuangzhou, China
68% matchPublic

Similar e-commerce company

Vipshop Holdings Limited (VIPS) functions as a leading online retail enterprise within the People's Republic of China. The company operates a collection of e-commerce platforms, notably Vip.com and Shan Shan Outlets, through which it delivers a wide variety of branded merchandise to consumers. Its extensive product offerings span numerous categories. In the realm of fashion, Vipshop provides a broad assortment of apparel for women (including casual wear, dresses, and intimate apparel), men (featuring casual and smart-casual attire), and children (encompassing clothing, accessories, toys, and nursery essentials). The inventory also includes a comprehensive range of beauty products, such as skincare and cosmetics, alongside diverse footwear and bags suitable for various occasions, from everyday use to travel. Beyond personal items, the company supplies household goods like furnishings, decor, kitchenware, and appliances, as well as consumer electronics, sporting equipment, groceries (including food, beverages, and fresh produce), and pet supplies. Furthermore, Vipshop extends its services into internet finance, providing options like consumer and supplier financing, and microcredit. Customers can access these branded products and financial offerings through its primary digital channels, vip.com and vipshop.com, which are available via both web browsers and dedicated mobile applications. The company's operations are underpinned by a robust suite of supporting services. These include warehousing and logistics management, product procurement, research and development, technology infrastructure support, software development, IT solutions, and comprehensive supply chain management. Founded in 2008, Vipshop Holdings Limited is headquartered in Guangzhou, China.

Market cap$7.1B
Employees15,145
Vipshop Holdings Limited competitors & alternatives →
Autohome Inc.ATHM · E-commerceBeijing, China
67% matchPublic

Similar e-commerce company

Autohome Inc. functions as a premier digital hub for automotive enthusiasts and buyers across the People's Republic of China. The company delivers a wealth of interactive content and practical tools via its three core websites—autohome.com.cn, che168.com, and ttpai.cn—accessible across various platforms including personal computers, mobile devices, dedicated applications, and mini-programs. Its service portfolio encompasses comprehensive media solutions, featuring advertising campaigns for major automakers and localized marketing initiatives. Additionally, Autohome offers robust lead generation services, which include subscription packages for dealerships, promotional opportunities for independent dealers, and extensive platforms for listing used vehicles, among other related offerings. Beyond these, Autohome operates the "Autohome Mall," an integrated online marketplace where users can research vehicle information, acquire discount coupons directly from manufacturers, and finalize vehicle purchases. The company also supplies valuable data products and maintains an active online bidding platform specifically for pre-owned cars. Furthermore, it earns commissions by enabling and facilitating transactions for auto financing and insurance products through its ecosystem. Established in 2008, the company was initially named Sequel Limited before adopting its current moniker, Autohome Inc., in October 2011. Its corporate headquarters are situated in Beijing, China.

Market cap$643M
Employees4,345
Autohome Inc. competitors & alternatives →

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