The 12 closest competitors and alternatives to BASE among e-commerce companies — ranked by similarity to what BASE actually does, not by market-cap band.
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BASE, Inc., a Tokyo, Japan-based company, specializes in the design, development, and management of various web services. Its operations are structured into three primary divisions: BASE Business, PAY Business, and Other Business. Key offerings include the "BASE" platform, which allows users to effortlessly set up their own online stores, and "YELL BANK," a financial service providing funding opportunities for shop owners utilizing the BASE platform. Additionally, the company offers "PAY.JP," an online payment solution enabling developers to integrate credit card processing into their web services and e-commerce sites, and "PAY ID," a unified shopping service accessible at any store built with BASE. The company was established in 2012.
BASE is an e-commerce company headquartered in Tokyo, Japan. It is publicly listed (4477) with a market capitalisation of $214.8M. Xcout recorded 1 job posting from BASE in the last 90 days.
Xcout recorded 1 job posting from BASE in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see BASE's hiring signals →
Ranked by semantic similarity — how close each company is to BASE by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar e-commerce company
ShopBase provides an all-in-one e-commerce platform and website builder designed for dropshipping, print-on-demand, and digital products.
Similar e-commerce company
Commerce One Holdings Inc. provides solutions for e-commerce business operators to start and operate their businesses in Japan. The company provides futureshop, a SaaS e-commerce platform that includes commerce creator. It also offers package software that allows for unified management of order and inventory for multiple e-commerce stores. In addition, the company provides ECnote, a self-developed EC order status bulletin viewer tool; Fast Connector, a middle software tool, that solves database-related issues; and CREAD, a solution that offers video and still image creative for a variety of platforms, including e-commerce sites, SNS, advertising, and web media. Additionally, it offers influencer marketing and social commerce services. Commerce One Holdings Inc. was incorporated in 2006 and is based in Chiyoda, Japan.
Similar e-commerce company
JADE GROUP,Inc operates e-commerce malls. It is also involved in the platform business, which provides logistics and systems necessary for brand management; and brand management. The company was formerly known as LOCONDO, Inc. and changed its name to JADE GROUP,Inc in June 2023. The company was incorporated in 2010 and is based in Tokyo, Japan.
Similar e-commerce company
Zig-zag Inc. is a technology company specializing in platform services for cross-border e-commerce. Established in 2015 and based in Shibuya, Japan, the firm offers WorldShopping, a dedicated purchasing agent service for international customers. It also provides WorldShoppingBIZ, which delivers comprehensive e-commerce support for domestic online retailers aiming to expand their global reach.
Similar e-commerce company
Hamee Corporation is active in the e-commerce and platform industries, with operations spanning Japan and international territories. A core part of its business involves the sourcing and wholesale supply of mobile devices and accessories for smartphones. Furthermore, Hamee develops and delivers "Next Engine," a cloud-powered system that provides essential back-end support for e-commerce ventures. The firm also participates in investment undertakings. Established in 1997, the company, once known as Macrowill Company, has its principal office situated in Odawara, Japan.
Similar e-commerce company
GMO Pepabo, Inc. delivers a variety of internet-based services tailored for individual consumers across Japan. The firm organizes its activities into four core divisions. Its Hosting segment supplies foundational services, including domain registration and web hosting for personal use. In its Ecommerce Support segment, GMO Pepabo provides robust platform solutions designed for online sales operations. The Customer-to-Customer (C2C) division runs an online marketplace specializing in handcrafted items. Furthermore, the Community segment promotes user communication through its blogging services. Founded in 2003, the company initially operated as Paperboy&Co., Inc. before adopting its current name, GMO Pepabo, Inc., in March 2014. The Tokyo, Japan-based entity functions as a subsidiary of GMO Internet, Inc.
Similar e-commerce company
CROOZ, Inc. is a diversified enterprise operating across multiple sectors, including e-commerce, media and advertising, gaming, and financial investments. In the e-commerce realm, the company is responsible for conceptualizing, developing, and managing the fashion retail platform, SHOPLIST.com. It also offers extensive e-commerce solutions, encompassing the creation and operation of online store systems, alongside fulfillment services. Beyond this, CROOZ provides advertising agency functions and various media services. Its gaming division focuses on the design, development, and ongoing management of mobile games for smartphones. The company further participates in the financial market by investing in private equity funds. Founded in 2001, CROOZ, Inc. maintains its primary offices in Tokyo, Japan.
E-commerce & Affiliate Marketing
Moshimo operates commerce, affiliate, and marketing businesses in Japan. The company provides services including affiliate marketing and e-commerce support.
E-commerce & Dropshipping
ShopBase BD is a dropshipping and reselling platform in Bangladesh that enables users to start online businesses with zero capital or investment. The platform offers thousands of trendy products across multiple categories, along with order fulfillment, cash on delivery, instant profit payouts, and call center support for online resellers and dropshippers.
Similar e-commerce company
Interfactory, Inc. is a Tokyo, Japan-based company established in 2003, specializing in the provision of cloud-based services. A core offering from the firm is ebisumart, its dedicated cloud e-commerce platform.
Next Gen Retail/Circular economy
Free Standard株式会社 is a Japanese company based in Shibuya, Tokyo, that provides 'Retailor,' a brand-led re-commerce operating system and e-commerce reuse solution.
Similar e-commerce company
GMO Commerce, Inc. provides marketing support for e-commerce and brick-and-mortar stores. It also develops and provides marketing platforms that support the improvement of store CX and the promotion of DX. The company was founded in 2012 and is based in Tokyo, Japan with an additional office in Miyazaki, Japan. GMO Commerce, Inc. operates as a subsidiary of GMO internet group, Inc.
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