Xcout IntelBath & Body Works competitors & alternatives
The 12 closest competitors and alternatives to Bath & Body Works among retail companies — ranked by similarity to what Bath & Body Works actually does, not by market-cap band.
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About Bath & Body Works
Bath & Body Works, Inc. functions as a specialized retailer, offering a diverse range of home fragrance, personal care, and hygiene products such as soaps and sanitizers. The company distributes its merchandise under its primary Bath & Body Works brand, the White Barn label, and other proprietary names. Its sales channels include dedicated retail outlets and online platforms throughout the United States and Canada. Furthermore, its global reach is expanded through partner-managed stores operating under franchise, licensing, and wholesale agreements. As of January 29, 2022, the company oversaw 1,755 of its own retail locations and had 338 international stores run by its partners. Previously known as L Brands, Inc., the company adopted its current name, Bath & Body Works, Inc., in August 2021. Established in 1963, its corporate headquarters are located in Columbus, Ohio.
Bath & Body Works at a glance
Bath & Body Works is a retail company headquartered in Columbus, United States, founded in 1990. It is publicly listed (0JSC) with a market capitalisation of $4.2B. Xcout tracks 25 named people at Bath & Body Works, including Daniel Heaf (Chief Executive Officer & Director).
Bath & Body Works leadership
- Daniel HeafChief Executive Officer & Director
- Les WexnerCEO
- Eva C BorattoChief Financial Officer
- Tom JavitchInterim Chief Financial Officer
- Samantha L. CharlestonChief Human Resources Officer
- Thomas E. MazurekChief Supply Chain & Logistics Officer
19 more named people on record for Bath & Body Works, with roles, board committees and tenure — see the full roster →
Top 12 Bath & Body Works competitors
Ranked by semantic similarity — how close each company is to Bath & Body Works by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar retail company
Branch Botanicals, Inc., operating as The Olive Branch at Sovereign Farms, manufactures and sells handmade body products made from natural and organic ingredients. The company offers a wide range of items including skin care, hair care, home collections, and products for men, babies, and pets. They serve consumers looking for natural personal care and wellness goods.
Similar retail company
Lush Ltd. is a British cosmetics retailer headquartered in Poole, England, operating as an employee-owned company that creates and sells fresh handmade cosmetics.
Similar retail company
L'Occitane en Provence is a French beauty company that develops and sells skincare, body care, haircare, fragrances, and related products inspired by ingredients and traditions from Provence. It serves consumers globally through branded retail stores, e-commerce, and other distribution channels.
Similar retail company
Naples Soap Company, Inc. is a national omni-channel retailer based in Florida that specializes in clean beauty skin care products.
Apparel
Beardbrand is a privately held fragrance house and retail company headquartered in Austin, Texas, that operates as a beard care brand offering oils, grooming products, and related accessories.
Apparel
Rituals Cosmetics is a Netherlands-based lifestyle and personal-care company offering body care, skincare, cosmetics, fragrances, and home products. It serves consumers through branded retail stores, e-commerce, and other retail channels internationally.
Apparel
Glossier, Inc. is a personal care product manufacturer headquartered in New York City, New York. The company develops and sells makeup, skincare, bodycare, and fragrance products with a focus on skin health.
Consumer Goods
Phlur, Inc. is a lifestyle and beauty brand headquartered in Austin, Texas, operating within the consumer products sector. The company offers transparently formulated fragrances and personal care items available through direct-to-consumer and retail channels.
E-commerce
Grove Collaborative Holdings, Inc., a consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States. The company sells its products under the Grove-owned brands through direct-to-consumer platform through websites, mobile applications, and third parties. It sells through online and physical stores; physical, ecommerce, omnichannel retailers, vendors, distributors, and manufacturers; and web search engines, comparison shopping websites, social networks, and other online and app-based networks. Grove Collaborative Holdings, Inc. is headquartered in San Francisco, California.
Apparel
Sol de Janeiro is a skin and body care products company with its headquarters located in New York, NY, offering items inspired by Brazilian beauty.
Consumer Goods
The Estée Lauder Companies Inc. is a U.S.-based global beauty company that manufactures and markets prestige skincare, makeup, fragrance, and hair-care products. Its portfolio includes brands such as Estée Lauder, Clinique, M·A·C, La Mer, Jo Malone London, and Tom Ford Beauty, serving consumers through department stores, specialty retailers, e-commerce, and other channels worldwide.
Consumer Goods
Kenvue Inc. functions as a global leader in the consumer health sector. The company structures its operations across three primary divisions: Self Care, Skin Health and Beauty, and Essential Health. Within the Self Care unit, it offers a diverse range of products for common conditions like coughs, colds, and allergies, in addition to pain relief, digestive health, and smoking cessation aids, featuring prominent brands such as Tylenol, Nicorette, and Zyrtec. The Skin Health and Beauty segment delivers various solutions for facial, body, hair, and sun protection, recognized under popular labels including Neutrogena, Aveeno, and OGX. Moreover, the Essential Health category provides oral hygiene, infant care, feminine wellness, and wound treatment products, marketed through esteemed brands like Listerine, Johnson's, Band-Aid, and Stayfree. Established in 2022, Kenvue Inc. maintains its corporate headquarters in Skillman, New Jersey, and operates as a subsidiary of Johnson & Johnson.
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