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Betterment competitors & alternatives
The 12 closest competitors and alternatives to Betterment among fintech companies — ranked by similarity to what Betterment actually does, not by market-cap band.
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About Betterment
Betterment is a financial technology company that provides automated investing and financial planning services. Headquartered in New York, NY, it aims to help users grow their money by making saving and investing easy through tailored portfolios and goal-based savings.
Betterment at a glance
Betterment is a fintech company. Xcout tracks 13 named people at Betterment, including Sarah Levy (Chief Executive Officer). Xcout recorded 39 job postings from Betterment in the last 90 days, naming tools such as Salesforce, HubSpot, Zendesk.
Betterment leadership
- Sarah LevyChief Executive Officer
- Mike ReustPresident
- Peter LorimerChief Financial Officer
- John MilehamChief Technology Officer
- Johanna RichardsonChief Product Officer
- Kim RosenblumChief Marketing Officer
7 more named people on record for Betterment, with roles, board committees and tenure — see the full roster →
Hiring at Betterment
Xcout recorded 39 job postings from Betterment in the last 90 days, from a hiring record Xcout has kept since April 2026.
Tools named in Betterment's job postings
The weekly hiring trend, the roles and locations behind it — see Betterment's hiring signals →
Top 12 Betterment competitors
Ranked by semantic similarity — how close each company is to Betterment by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar fintech company
Acorns provides a financial technology platform that offers automated investing, retirement accounts, checking and savings services, and financial education tools for individuals and families. The company's mobile application allows users to invest spare change, manage allowances for children, and grow their wealth through diversified portfolios and automated money management features.
Similar fintech company
Alinea Invest, Inc. is a New York-based financial technology company that develops automated investing applications focused on lifestyle and modern investing experiences.
Similar fintech company
Addition Wealth is an AI-powered financial wellness platform headquartered in New York, NY. The company provides personalized financial expertise and education, making financial planning tools inclusive and accessible through modern technology.
Similar fintech company
SmartAsset is an online financial technology company that provides a wide range of financial calculators, educational guides, and comparison tools for mortgages, taxes, retirement, banking, and investing. It also operates a matching platform that connects consumers with vetted fiduciary financial advisors and offers lead generation services for financial professionals.
Similar fintech company
Wealthsimple is a Canadian financial technology company that provides digital financial services to individuals and businesses. Its platform offers automated and self-directed investing, cryptocurrency trading, cash-saving accounts, credit cards, mortgages, and financial advisory services.
Similar fintech company
Qapital is a financial technology company with roots in Stockholm, Sweden, and New York City, operating as a global remote-first business. It provides an award-winning personal finance app designed to help individuals and couples save, invest, and manage debt.
Similar fintech company
Altruist is a financial technology company that provides digital custodial, brokerage, portfolio management, and client-engagement infrastructure for registered investment advisors (RIAs). It serves independent financial advisors and their clients, with a focus on simplifying and lowering the cost of wealth management operations.
Similar fintech company
Smartleaf is a fintech company that provides automated, personalized portfolio-management technology, including tax-aware optimization and rebalancing. It primarily serves wealth managers, financial advisors, and other investment firms rather than individual consumers directly.
Similar fintech company
SigFig is a U.S. fintech company that provides digital wealth-management technology, including automated investing, portfolio management, financial advice, and analytics. It primarily serves banks, broker-dealers, and other financial institutions seeking to offer digital investment services to their customers.
Similar fintech company
Wahed Invest is a financial services company headquartered in New York that operates worldwide as an Islamic robo-advisor and provides digital brokerage services.
Similar fintech company
Ethic Inc. is a technology-driven asset manager and Registered Investment Adviser headquartered in New York, NY, United States. The company provides customized, tax-smart, and values-aligned investing solutions for financial advisors and institutions.
Similar fintech company
DriveWealth is a financial technology company that provides brokerage infrastructure and APIs, enabling businesses to offer investing in U.S. securities, including fractional shares. It primarily serves fintech companies, banks, wealth managers, and other platforms that want to embed investing services for their customers.
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