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Cars.com competitors & alternatives
The 12 closest competitors and alternatives to Cars.com among marketplace companies — ranked by similarity to what Cars.com actually does, not by market-cap band.
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About Cars.com
Cars.com Inc. functions as a prominent digital ecosystem within the automotive industry, primarily connecting prospective car buyers with various sellers. Utilizing its extensive online marketplace, custom dealer websites, and a range of digital offerings, the company effectively highlights available vehicle inventories, bolsters the brand visibility of both dealerships and original equipment manufacturers (OEMs), pairs sellers with actively searching consumers, and equips shoppers with the essential tools and insights needed to make well-informed vehicle purchase decisions. The firm's service portfolio encompasses marketplace solutions such as subscription-based advertising and social selling features; digital capabilities including website platform hosting, AI-driven chat functionalities, online retail tools, and reputation management; and diverse advertising options like display advertising, instant loan screening and approval services, broader digital advertising, and in-market audio promotions. As of December 31, 2021, Cars.com Inc. supported 19,179 dealer partners, covering both franchised and independent operations with digital and physical showrooms across all 50 states, alongside major automakers selling vehicles in the U.S. Its customer base primarily includes local automobile dealerships, OEMs, and other national advertisers. Founded in 1998, Cars.com Inc. is based in Chicago, Illinois.
Cars.com at a glance
Cars.com is a marketplace company headquartered in Chicago, United States. It is publicly listed (0HTZ) with a market capitalisation of $676.7M. Xcout tracks 23 named people at Cars.com, including Tobias Hartmann (Chief Executive Officer & Director).
Cars.com leadership
- Tobias HartmannChief Executive Officer & Director
- Sonia JainChief Financial Officer
- Cormac TwomeyChief Technology Officer
- Lisa GosselinChief Commercial Officer
- Angelique Strong MarksChief Legal Officer & Corporate Secretary
- Jennifer NewmanEditor-In-Chief
17 more named people on record for Cars.com, with roles, board committees and tenure — see the full roster →
Top 12 Cars.com competitors
Ranked by semantic similarity — how close each company is to Cars.com by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar marketplace company
CarGurus, Inc., established in Boston, Massachusetts, in 2005, manages a prominent online ecosystem for vehicle transactions, serving both buyers and sellers across the United States and internationally. The company's operations are divided into two main segments: the U.S. Marketplace and Digital Wholesale. Essentially, CarGurus offers an expansive digital automotive marketplace where individuals can search for new and pre-owned vehicle listings from numerous dealerships. Simultaneously, it empowers dealers by linking them with a vast, engaged consumer base and supplying them with practical, data-driven market intelligence. The platform provides an array of specialized features to simplify the car buying and selling journey. For instance, "Digital Deal" allows prospective buyers to begin their purchase directly from a vehicle's detailed listing, while "Finance in Advance" enables qualified consumers to secure pre-approved financing from partnering dealerships. For individuals looking to sell their vehicles, CarGurus offers "Sell My Car – Top Dealer Offers," where dealers present customized trade-in valuations, and "Sell My Car – Instant Max Cash Offer," which facilitates quick online sales of consumer vehicles to dealerships. Furthermore, CarGurus delivers various products to its dealership partners, including listing enhancements and analytical data tools. It also presents advertising avenues for automotive manufacturers and other businesses, focusing on strategies like brand reinforcement, category sponsorship, exclusive automobile segment positioning, and targeted consumer exposure. The company expands its reach through additional platforms such as Autolist, another online automotive marketplace accessible via mobile apps and its website, and PistonHeads, a comprehensive automotive hub featuring a marketplace, an auction platform, and editorial content for car enthusiasts. CarGurus, Inc. adopted its current name in June 2015, having previously operated as CarGurus LLC.
Automotive Marketplace
ClassicCars.com operates an online marketplace dedicated to buying and selling classic, collector, and vintage vehicles, including muscle cars, hot rods, trucks, and motorcycles. The platform connects private sellers, dealers, and buyers through classified listings, auctions, and related automotive resources.
Similar marketplace company
Auto Trader Group plc operates the UK's largest digital automotive marketplace, connecting consumers with dealers and manufacturers to buy and sell new and used cars. It provides vehicle listings, search and valuation tools, advertising, and related data and software services primarily to automotive retailers and consumers.
Similar marketplace company
CAR Group Ltd, formerly carsales.com Ltd, is a public company that provides online advertising, classified advertising, and display advertising services. The company is headquartered in Victoria, Australia, and is traded on the ASX as CAR.
Automotive Marketplace
CarSoup is an online automotive marketplace that connects buyers with new and used vehicles from trusted dealers and private sellers.
Automotive Marketplace
Autolist operates an online automotive marketplace and mobile app that aggregates new and used car listings for sale in the United States.
Automotive Marketplace
Coches.com is an online platform in Spain that facilitates the buying, selling, financing, and renting of new, used, and pre-owned vehicles.
Automotive Marketplace
Chileautos is an online automotive marketplace that allows users to buy and sell new and used vehicles, including cars, trucks, motorcycles, and SUVs, from private sellers and dealerships. The platform also provides additional automotive services such as vehicle history reports, digital transfers, inspections, maintenance booking, and industry news.
Similar marketplace company
CarOnSale operates a digital B2B marketplace and AI-driven system for the used car trade in Europe. It connects automotive dealers, OEMs, and fleet operators for vehicle sourcing, pricing, auctions, secure payment, and transport management.
Similar marketplace company
CarTrade Tech operates a multi-channel digital automotive marketplace and ecosystem in India through brands such as CarWale, CarTrade, BikeWale, OLX India, and Shriram Automall. The company provides platforms and value-added services that enable consumers, vehicle dealerships, OEMs, banks, and insurance companies to buy and sell new and used vehicles, as well as goods like electronics and real estate.
Similar marketplace company
AutoTrader.ca operates Canada's largest automotive marketplace, providing digital automotive advertising, consumer listings, and dealer products from its headquarters in Etobicoke, Ontario, Canada.
Automotive Marketplace
Gebrauchtwagen.at is an Austrian online automotive marketplace that allows users to buy and sell new cars, used cars, commercial vehicles, and classic cars from various brands. The platform serves private sellers, car buyers, and dealers by offering options for direct sales to partners as well as free marketplace listings.
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