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Coca-Cola FEMSA

KOFFood & BeverageMexico City, Mexico

Coca-Cola FEMSA, S.A.B. de C.V., operating as a licensed bottler, is engaged in the manufacturing, marketing, sale, and distribution of beverages under the Coca-Cola brand. Its extensive product portfolio encompasses sparkling beverages, including various colas and flavored carbonated drinks, alongside a range of still beverages such as water, juice drinks, coffee, teas, milk, value-added dairy products, and both sports and energy drinks, as well as plant-based alternatives. These products reach consumers through a diverse network of distribution channels, including major retail chains like wholesale supermarkets, discount stores, and convenience outlets; various food service establishments such as restaurants and bars; large venues like stadiums, auditoriums, and theaters; general points of sale; and direct-to-consumer options including home delivery services and standard supermarkets. Furthermore, the company handles the distribution and sale of Heineken beer products within its Brazilian operations. The company maintains operations across several Latin American countries, specifically Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay. Established in 1979, its headquarters are situated in Mexico City, Mexico. Coca-Cola FEMSA, S.A.B. de C.V. operates as a subsidiary under Fomento Economico Mexicano, S.A.B. de C.V.

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Coca-Cola FEMSA at a glance

Coca-Cola FEMSA is a food & beverage company headquartered in Mexico City, Mexico. It is publicly listed (KOF) with a market capitalisation of $23.6B. Xcout tracks 42 named people at Coca-Cola FEMSA, including Ian M. Craig García (CEO).

Industry
Food & Beverage
Headquarters
Mexico City, Mexico
Market cap
$23.6B
Employees
118,683
Ticker
KOF

Coca-Cola FEMSA leadership

  • Ian M. Craig GarcíaCEO
  • Ian Marcel Craig GarcíaChief Executive Officer & MD
  • Eduardo Pereyra MendezChief Operating Officer of Brazil Division
  • Washington Fabricio Ponce GarcíaChief Operating Officer of Mexico
  • Gerardo Cruz CelayaChief Financial Officer and Director of Administration & Finance
  • Antonio Díaz Caneja GuillenChief Human Resources Officer

36 more named people on record for Coca-Cola FEMSA, with roles, board committees and tenure — see the full roster →

Hiring vs the trend

Lagging in AI hiring

Based on 87 job postings in the last 8 weeks (17 Aug – 11 Oct 2026), compared with 62 enterprise consumer defensive companies.

This describes a hiring pattern — how often Coca-Cola FEMSA’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.

Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.

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More on Coca-Cola FEMSA in Xcout Intel

  • 42 named people with titles, LinkedIn and board committees
  • 1 corporate event with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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