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FullStory competitors & alternatives
The 12 closest competitors and alternatives to FullStory among data & analytics companies — ranked by similarity to what FullStory actually does, not by market-cap band.
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About FullStory
FullStory is a digital experience analytics company that provides session replay, product analytics, and behavioral data tools for understanding how users interact with websites and applications. It serves businesses and teams in product, marketing, customer experience, and engineering.
FullStory at a glance
FullStory is a data & analytics company headquartered in United States. It has raised at least $197.4M across the 7 funding rounds on record. Its most recent funding round raised $25M in July 2022. Xcout tracks 6 named people at FullStory, including Jason Wolf (President). Xcout recorded 21 job postings from FullStory in the last 90 days, naming tools such as Claude, Anthropic, Confluence.
FullStory leadership
- Jason WolfPresident
- Chad GoldChief Financial Officer
- Claire FangChief Product and Technology Officer
- Scott VoigtCEO and Co-founder
- Joel WebberCo-founder
- David WoolstonExecutive Officer
FullStory funding rounds
At least $197.4M raised across the 7 rounds on record. The 5 most recent:
| Date | Round | Amount | Investors |
|---|---|---|---|
| SEC Form D filing | $25M | — | |
| Series D | $103M | 10 named | |
| SEC Form D filing | $10M | — | |
| SEC Form D filing | $32.2M | — | |
| SEC Form D filing | $15M | — |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at FullStory
Xcout recorded 21 job postings from FullStory in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in FullStory's job postings
The weekly hiring trend, the roles and locations behind it — see FullStory's hiring signals →
Top 12 FullStory competitors
Ranked by semantic similarity — how close each company is to FullStory by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar data & analytics company
Mixpanel provides an AI-powered digital analytics platform designed for product teams to track user behavior, analyze engagement, and make data-driven decisions. The company's software offers tools such as real-time analytics, session replay, experiments, and automated insights to help businesses optimize user journeys and growth.
Product Analytics
LiveSession provides an all-in-one product analytics and session replay platform that helps businesses understand user behavior, track conversions, and debug issues.
Analytics
Hotjar provides product experience insights, showing how users behave and what they feel through heatmaps and recordings.
Software & Product Analytics
FastStats provides an all-in-one product analytics platform featuring error tracking, session replays, web vitals, funnels, retention, and feature flags.
Similar data & analytics company
Heap Inc. is a digital insights and analytics software company headquartered in San Francisco, California, that provides automated user behavior tracking and product analytics tools.
Software & Analytics
Inspectlet provides website analytics software that records user sessions, provides heatmaps, and uses AI to surface usability insights.
Behavior Analytics
Mouseflow provides a behavior analytics platform featuring session replay, heatmaps, and friction detection to optimize website user experience and conversion rates.
Software & Web Analytics
Crazy Egg provides website optimization tools including heatmaps, session recordings, and A/B testing to help businesses analyze user behavior and improve conversions.
Analytics
Kissmetrics is a behavioral analytics platform that tracks individual users across devices and sessions to help businesses understand customer journeys and attribute revenue. It provides features such as event autocapture, identity resolution, funnel analysis, and plain-language querying to serve growth, marketing, and product teams across industries like e-commerce, SaaS, and marketplaces.
Digital Experience Analytics
Insightech provides a digital experience analytics platform that helps businesses understand user behavior, prevent revenue loss, and optimize online customer journeys.
Similar data & analytics company
Segment, a Twilio company, is a customer data platform (CDP). It collects user events from web and mobile sources and routes them to various analytics, marketing, and data systems.
Similar data & analytics company
LiveStories is a data storytelling and visualization software company that helps organizations turn datasets into interactive stories, dashboards, and reports. It primarily serves government agencies, public-health organizations, and other groups that need to communicate data-driven insights to broader audiences.
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