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H&M Group competitors & alternatives
The 12 closest competitors and alternatives to H&M Group among apparel companies — ranked by similarity to what H&M Group actually does, not by market-cap band.
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About H&M Group
H&M Group is a multinational fashion and design company that operates a family of retail brands, including H&M, COS, Weekday, Monki, and ARKET. It offers apparel, accessories, and home goods to global customers through various retail formats and digital platforms.
H&M Group at a glance
H&M Group is an apparel company headquartered in Sweden. Xcout tracks 14 named people at H&M Group, including Helena Saxon (Board member Chair of the Audit Committee). Xcout recorded 3,038 job postings from H&M Group in the last 90 days, naming tools such as Power BI, SAP, Jira.
H&M Group leadership
- Helena SaxonBoard member Chair of the Audit Committee
- Karl-Johan PerssonChair of the Board of Directors
- Agneta GustafssonEmployee representative
- Anders DahlvigBoard member
- Christian SievertBoard member member of the Audit Committee
- Christina SynnergrenBoard member member of the Audit Committee
8 more named people on record for H&M Group, with roles, board committees and tenure — see the full roster →
Hiring at H&M Group
Xcout recorded 3,038 job postings from H&M Group in the last 90 days, from a hiring record Xcout has kept since April 2026.
Tools named in H&M Group's job postings
The weekly hiring trend, the roles and locations behind it and all 16 tools — see H&M Group's hiring signals →
Top 12 H&M Group competitors
Ranked by semantic similarity — how close each company is to H&M Group by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Fashion Retail
H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, and children worldwide. It offers sportswear, shoes, bags, accessories, ready-to-wear, activewear, and jeans; interior products, including bed linens, towels and tablecloths, tableware, furniture, and lighting; and beauty products, such as make-up and fragrance collections. The company provides its products under the H&M, H&M HOME, H&M Move, H&M Beauty, COS, Cheap Monday, Weekday, Monki, & Other Stories, ARKET, and Singular Society brand names. In addition, it operates Sellpy, a broad digital platform for second-hand fashion and other products; Smartex.ai, a platform that detects faults in real time and helps in textile production; Syre, a platform which focuses on scaling textile-to-textile recycling primarily polyester; and A Retro Tale offers selected vintage and secondhand accessories, as well as provides collecting and sorting solutions to extend the useful life of no longer used garments through reuse and recycling under Looper Textile name. Further, the company operates seasonal vegetarian cafés and coffee shops. It offers its products through online and physical stores. H & M Hennes & Mauritz AB (publ) was incorporated in 1943 and is headquartered in Stockholm, Sweden.
Apparel Retail
Operating globally, H & M Hennes & Mauritz AB (publ) specializes in an extensive array of fashion and home merchandise. The company supplies clothing, accessories, footwear, beauty products, and household textiles and decor, catering to women, men, teenagers, children, and babies. Its comprehensive inventory spans sportswear, shoes, bags, ready-to-wear apparel, and interior items such as bed linens, dinnerware, fabrics, furniture, and lighting. These various lines are sold under a multitude of brands including H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy. By November 30, 2021, the enterprise had expanded its reach to 54 online markets and approximately 4,801 physical retail locations across 75 global territories, including franchise operations. H & M Hennes & Mauritz AB (publ) was founded in 1947 and maintains its corporate headquarters in Stockholm, Sweden.
Apparel Retail
Industria de Diseño Textil SA (Inditex) is a fashion retail group that designs, manufactures, and distributes apparel, footwear, accessories, and home goods. Operating through global retail brands such as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, and Lefties, the company serves international consumer markets.
Similar apparel company
Marimekko Oyj, a Finnish lifestyle design firm established in Helsinki in 1951, operates globally. The company oversees the entire lifecycle of its products, from conceptual design and manufacturing to marketing and sales through both wholesale and retail channels. Its extensive product portfolio includes diverse apparel for women, unisex lines, and children, such as dresses, outerwear, knitwear, and loungewear. Marimekko also offers a variety of bags, including leather and canvas handbags, backpacks, and wallets, alongside numerous interior decoration items like printed fabrics, kitchenware, bedding, and bath products. Furthermore, their range extends to other accessories like footwear, hats, scarves, and umbrellas. Beyond selling physical products, the company also engages in licensing activities. As of March 21, 2022, Marimekko maintained a network of approximately 150 branded stores and also distributed its goods through various online platforms.
Retail & Apparel
Gudrun Sjödén is a Swedish apparel and homeware company known for its colorful, Scandinavian-inspired designs made from natural materials.
Apparel & Fashion
Reunion Home is a Swedish fashion and lifestyle brand offering clothing, accessories, and home collections with a focus on linen and comfortable materials.
Retail & Fashion
Dale is a Norwegian retail company offering a wide range of clothing, footwear, accessories, and interior design products for women and men.
Retail & Apparel
Mr Price is an omni-channel retail company offering apparel, footwear, and accessories for women, men, kids, and babies, alongside home and financial services.
Retail & Fashion
BEAMS is a prominent Japanese fashion and lifestyle retail brand offering apparel, accessories, and home goods for men, women, and children.
Retail & Fashion
Dots is a Finnish lifestyle and fashion retailer offering women's clothing, accessories, footwear, and home decor items.
Apparel & Retail
Nautica is an American apparel and home goods brand offering men's, women's, and children's clothing, accessories, and bedding.
Similar apparel company
Castro Model Ltd., headquartered in Bat Yam, Israel, operates as a prominent retailer across Israel. The company’s numerous stores offer a wide spectrum of products, including fashion apparel, home goods, fashion accessories, and cosmetics. Its extensive inventory serves a broad demographic, from women and men to boys, girls, and babies. The fashion collection features items such as knitwear, jeans, jackets, coats, shirts, shoes, dresses, skirts, lingerie, pajamas, slippers, swimwear, T-shirts, underwear, pants, tights, and bodysuits. This is complemented by a range of bags and other fashion accessories. For the home, Castro Model provides items like cushions, blankets, linen products, carpets, rugs, fragrances, and decorative pieces. Bathroom essentials include bath mats, towels, and various bath accessories. The company also supplies kitchenware, such as napkins, cooking tools, cake stands, organizers, and bowls. Gift cards are also part of its offering.
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