The 12 closest competitors and alternatives to Helen of Troy Limited among consumer products companies — ranked by similarity to what Helen of Troy Limited actually does, not by market-cap band.
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Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifiers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.
Helen of Troy Limited is a consumer products company headquartered in United States. It is publicly listed (HELE) with a market capitalisation of $620.1M. Xcout tracks 25 named people at Helen of Troy Limited, including George Scott Uzzell (Chief Executive Officer & Director). Xcout recorded 1 job posting from Helen of Troy Limited in the last 90 days.
19 more named people on record for Helen of Troy Limited, with roles, board committees and tenure — see the full roster →
Xcout recorded 1 job posting from Helen of Troy Limited in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Helen of Troy Limited's hiring signals →
Ranked by semantic similarity — how close each company is to Helen of Troy Limited by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar consumer products company
Starco Brands, Inc. focuses on the distribution of consumer products, reaching customers across the United States through both traditional retail outlets and online platforms. Its extensive portfolio spans numerous categories, such as household cleaning supplies, DIY and hardware goods, paints, coatings, adhesives, general household items, hair care products, disinfectants, automotive and motorcycle essentials, arts and crafts materials, personal care cosmetics, FDA-regulated personal care products, sun care, food, cooking oils, beverages and spirits, and wine. The entity, initially known as Insynergy Products, Inc., formally adopted its current name, Starco Brands, Inc., in September 2017. Established in 2010, the company maintains its operational base in Santa Monica, California.
Household & Personal Products
Pental Limited, an Australian enterprise established in 1999 and headquartered in Melbourne, is a key player in the manufacturing, marketing, and distribution of personal, household, and commercial consumer goods across Australia, New Zealand, and Asia. Their extensive product portfolio includes soaps, laundry detergents, dishwashing solutions, stain removers, bleaches, and firelighters. The company's operations are divided into three main segments. The "Owned Brands" division is responsible for the production, wholesale, brand management, and promotion of its proprietary product lines through various advertising channels. The "Contracted Brands" segment offers manufacturing and distribution services to external brand owners, produces private label goods for retailers, and provides contract manufacturing for fast-moving consumer goods (FMCG) companies, including the distribution of Duracell batteries. Additionally, the "Hampers with Bite" segment functions as an online gifting service, specializing in the curation, assembly, and delivery of gift hampers. Pental's wide range of offerings covers categories such as firelighters, general household cleaning, bathroom and toilet care, dishwashing, laundry care, personal hygiene (including hand sanitizers, soaps, and toothpaste), and fabric conditioners. These products are available under numerous recognized brand names, including Janola, Jiffy Firelighters, Little Lucifer, Softly, Sunlight, Velvet, and White King. The company operated as Symex Holdings Limited until its rebranding to Pental Limited in January 2013.
Household & Personal Products
Acme United Corporation is a global supplier specializing in first aid, safety, cutting, sharpening, and measuring tools. Its products cater to a diverse clientele across educational institutions, households, corporate offices, hardware stores, sporting goods outlets, and industrial sectors throughout the United States, Canada, Europe, and other international markets. The company's extensive portfolio is distributed under several prominent brands. Westcott offers a broad array of items including scissors, shears, various knives, rulers, pencil sharpeners, paper trimmers, specialized safety cutters, lettering supplies, glue guns, and craft essentials. Cutting implements fall under the Clauss brand. For outdoor and tactical applications, Camillus features fixed-blade and folding knives, sight-cutting devices, and tactical tools. Anglers benefit from Cuda, which provides fishing tools and knives, protective cut- and puncture-resistant gloves, telescopic landing nets, net containment systems, and fishing gaffs. Precision sharpening solutions are supplied by DMT. In the health and safety segment, First Aid Only delivers comprehensive first aid kits and safety provisions. PhysiciansCare offers portable eyewash solutions and a range of over-the-counter medications, including aspirin, acetaminophen, and ibuprofen. Spill Magic addresses bodily fluid and general spill clean-up requirements. First Aid Central expands the first aid offerings with various kits, refills, and specialized safety supplies like CPR, burn, automotive, and emergency kits. Lastly, Med-Nap provides a selection of sanitary wipes, such as alcohol prep pads, alcohol wipes, benzalkonium chloride wipes, antiseptic wipes, castile soaps, and lens cleaning wipes. Acme United employs a multi-channel distribution strategy, selling directly and through independent manufacturer representatives to a vast network. This includes wholesale, contract, and retail stationery distributors, large office supply stores, school supply channels, industrial distributors, wholesale florists, mass market and e-commerce retailers, and hardware chains. A curated range of its products is also available for purchase on the company's official websites. Founded in 1867 as Acme Shear Company, the corporation was renamed Acme United Corporation in 1971 and is headquartered in Shelton, Connecticut.
Household & Personal Products
Nu Skin Enterprises, Inc. (NUS) is a global enterprise dedicated to the creation and worldwide distribution of beauty and wellness solutions. The company's diverse product offerings encompass advanced skincare systems, such as the ageLOC Spa and ageLOC Transformation age-defying lines, innovative devices like the ageLOC LumiSpa for comprehensive skin treatment and cleansing, and the ageLOC Boost, alongside various other cosmetic and personal care items. In the realm of health and nutrition, Nu Skin provides a comprehensive array of dietary and weight management products. This includes ageLOC Youth, LifePak, and ageLOC Meta nutritional supplements, in addition to ageLOC TR90 programs designed for weight control and body contouring, Beauty Focus Collagen+ skin care supplements, and other related weight management aids. The organization also significantly invests in research and development, particularly for its skincare and nutritional supplement portfolios. Nu Skin operates a network of retail stores and customer service centers exclusively within Mainland China. Its extensive product lines are marketed under its proprietary brands, which include Nu Skin, Pharmanex, and ageLOC. These products reach consumers through multiple sales channels, including direct-to-consumer interactions, an extensive network of independent distributors, and its dedicated e-commerce platform. Nu Skin Enterprises, Inc. was established in 1984 and maintains its corporate headquarters in Provo, Utah.
Household & Personal Products
The Hydration Pharmaceuticals Company Limited, established in 2001, provides a diverse portfolio of healthy hydration remedies, offered as liquids, tablets, and powders. Operating from its headquarters in San Diego, California, the company distributes these Hydralyte-branded items through both conventional retail outlets and digital e-commerce platforms across Australia, the United States, and Canada.
Consumer Services
WW International, Inc., founded in 1961 and based in New York, New York, is a leading global provider of services and goods aimed at weight management and overall wellness. The company, which operated as Weight Watchers International, Inc. until its rebranding in September 2019, organizes its operations into distinct geographic divisions: North America, Continental Europe, the United Kingdom, and various other regions. The organization presents a comprehensive array of offerings encompassing nutritional guidance, physical activity plans, behavioral modification techniques, and broader lifestyle tools and methodologies. A core component of its business involves digital subscription products focused on health and weight management. These subscriptions grant users access to interactive and tailored resources via dedicated mobile applications and web platforms, which often include personal coaching and features for members to connect, share experiences, and offer mutual encouragement on their wellness journeys. Beyond its digital services, WW also retails a variety of consumer items, such as snack bars, prepared foods, cookbooks, and kitchen utensils. Furthermore, it leverages its brand recognition by licensing its trademarks and intellectual property for incorporation into food, beverage, and other related consumer products and services. The company also maintains a publishing arm. Customers can purchase WW's products and services directly through its e-commerce channels or via its network of partners.
Similar consumer products company
hOmeLabs is a consumer electronics company headquartered in New York City that offers home and kitchen appliances such as dehumidifiers, air conditioners, microwaves, and ice machines.
Personal Products
Eleven Corporation is a South Korean manufacturer of cosmetics, hygiene, and household products. The company offers over fifteen brands in the beauty and lifestyle sectors across more than seven countries, focusing on product planning and content marketing. It is privately held and venture capital-backed.
Household & Personal Products
McPherson's Limited is a company dedicated to distributing a wide array of health, beauty, and personal care products across Australia, New Zealand, Asia, and international markets. Their extensive portfolio includes cosmetics, haircare solutions, skincare items, and general hygiene goods, such as facial cleansing wipes, cotton wool pads, and foot comfort accessories. Additionally, the firm supplies nutritional vitamins and supplements, along with essential kitchen items like baking parchment, food cling film, and aluminum foil. McPherson's primarily markets its merchandise under its own established brand portfolio, featuring popular names like Dr. LeWinn's, A'kin, Manicare, Lady Jayne, Swisspers, Multix, Fusion Health, Oriental Botanicals, Moosehead, and Maseur. This Australian-based enterprise, headquartered in Kingsgrove, boasts a long history, having been founded in 1860.
Furnishings, Fixtures & Appliances
Established in 1944 and headquartered in Muscatine, Iowa, HNI Corporation specializes in the production and distribution of office furnishings and residential heating goods, primarily across the United States. The company's operations are divided into two distinct segments. The Workplace Furnishings segment provides a comprehensive array of furniture for commercial and home offices. This includes both modular and freestanding furniture systems, diverse seating options, storage solutions, tables, and integrated architectural components. These offerings are marketed under prominent brand names such as HON, Allsteel, Beyond, Gunlocke, Maxon, HBF, OFM, Respawn, Lamex, and HNI India. Sales channels for this segment are broad, encompassing independent dealerships, wholesalers, office supply distributors, e-commerce platforms, direct sales to end-users, and contracts with federal, state, and local government bodies. Conversely, the Residential Building Products segment focuses on a variety of hearth products designed primarily for domestic settings. Its portfolio features fireplaces, inserts, stoves, facings, and related accessories that operate on gas, wood, electric, or pellet fuel. Key brands within this segment include Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman, Vermont Castings, PelPro, SimpliFire, The Outdoor GreatRoom Company, and Stellar. Products from this division reach consumers through independent dealers and distributors, alongside HNI Corporation's own network of distribution centers and retail outlets.
Consumer
S'well, a division of Lifetime Brands, Inc., offers stainless steel water bottles, food containers, and related products. The company is headquartered at 228 Park Ave S in New York, New York, United States.
Household Appliances
Brondell Inc. is a San Francisco-based wellness company that offers science-backed home and office products designed to improve everyday comfort, hygiene, air purification, and water filtration.
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