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Huel competitors & alternatives
The 12 closest competitors and alternatives to Huel among food & beverage companies — ranked by similarity to what Huel actually does, not by market-cap band.
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About Huel
Huel produces and sells nutritionally complete food products, including powdered meals, ready-to-drink shakes, and superfood greens globally.
Huel at a glance
Huel is a food & beverage company headquartered in United Kingdom, founded in 2012. It has raised at least $50M across the 2 funding rounds on record. Its most recent funding round, Series B, raised $24M in December 2022. Xcout tracks 2 named people at Huel, including James Collier (Registered Nutritionist and Dietitian).
Huel leadership
- James CollierRegistered Nutritionist and Dietitian
- Julian HearnFounder and CMO (Chief Marketing Officer)
Huel funding rounds
At least $50M raised across the 2 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series B | $24M | 6 named | |
| Series A | $26M | 1 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Recent Huel news
Top 12 Huel competitors
Ranked by semantic similarity — how close each company is to Huel by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar food & beverage company
yfood produces and sells nutritionally balanced meal replacement products, including ready-to-drink beverages, powders, and bars in various flavors. These products are designed for consumers seeking a quick, convenient source of essential nutrients and satiety when fresh food is unavailable.
Food and Beverage
Soylent is a food and beverage brand headquartered in Los Angeles, California, that formulates science-backed, sustainable meal replacement products providing complete nutrition.
Similar food & beverage company
yfood Labs GmbH is a food technology company headquartered in Munich, Germany. The firm specializes in developing and distributing nutritionally complete food and drink products, often referred to as smart food. Operating from its Munich headquarters on Landwehrstraße, the company manages an international workforce and markets its products across Europe.
Food & Beverages
Hungry Planet Holdings, Inc. produces and sells chef-crafted, plant-based meats designed as a direct substitute for conventional meat in various recipes and cuisines. The company serves both individual consumers through direct-to-door eCommerce and foodservice operators looking for sustainable protein options.
Food & Beverages
SwoleFoods is a New Zealand-based company that offers ready-made high-protein meals, meal prep options, snacks, and smoothies for delivery.
Food & Beverages
CTRL Holdings LLC manufactures and sells health-oriented food products, specializing in meal replacement shakes, protein cookies, and protein meal bars. The company serves consumers looking for convenient nutritional options and dietary supplements.
Similar food & beverage company
Liquid I.V. is a consumer wellness company that makes powdered electrolyte drink mixes designed to support hydration. Its products are sold directly to consumers and through retail channels, serving people seeking convenient hydration and electrolyte replenishment.
Food & Beverages
FUTURELIFE is a health food company that manufactures and sells smart nutrition products, including cereals, shakes, bars, and functional foods.
Food and Beverage
Ample Foods, founded in 2015 and headquartered in San Francisco, California, provides natural meal replacements and nutritional products.
Food and Beverage
Field Doctor is a UK-based company that provides dietitian-designed, chef-prepared frozen meals tailored to specific health needs and dietary requirements.
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