Xcout IntelIbotta competitors & alternatives
The 12 closest competitors and alternatives to Ibotta among software - application companies — ranked by similarity to what Ibotta actually does, not by market-cap band.
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About Ibotta
Ibotta, Inc. operates as a technology firm specializing in digital promotions. Its core offering, the Ibotta Performance Network (IPN), enables consumer packaged goods (CPG) brands to distribute digital offers directly to consumers. Through this IPN, the company extends its promotional services to a diverse range of partners, including publishers, retailers, and advertisers. Founded in 2011, this Denver, Colorado-based organization was initially known as Zing Enterprises, Inc. before officially rebranding to Ibotta, Inc. in 2012.
Ibotta at a glance
Ibotta is a software - application company headquartered in Denver, United States. It is publicly listed (IBTA) with a market capitalisation of $964.6M. Xcout tracks 22 named people at Ibotta, including Matthew H. Puckett (Chief Financial Officer). Xcout recorded 80 job postings from Ibotta in the last 90 days, naming tools such as Looker, Databricks, Salesforce.
Ibotta leadership
- Matthew H. PuckettChief Financial Officer
- Matt PuckettChief Financial Officer
- Luke SwansonChief Technology Officer
- Chris RiedyChief Revenue Officer
- David T. ShapiroChief Legal Officer & Corporate Secretary
- Amir El TabibChief Business Development Officer
16 more named people on record for Ibotta, with roles, board committees and tenure — see the full roster →
Ibotta funding rounds before its IPO
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series B | $150M | 2 named | |
| Series B | $11M | 1 named | |
| Series A | $20M | 1 named | |
| Seed | $3M | — |
Financing after the IPO — public offerings and SEC Form D private placements — is not listed as a funding round.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Ibotta
Xcout recorded 80 job postings from Ibotta in the last 90 days, from a hiring record Xcout has kept since June 2026.
Tools named in Ibotta's job postings
The weekly hiring trend, the roles and locations behind it and all 19 tools — see Ibotta's hiring signals →
Top 12 Ibotta competitors
Ranked by semantic similarity — how close each company is to Ibotta by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Loyalty Software
Zinrelo provides a data-driven loyalty platform and rewards program management services for CPG, retail, and DTC brands.
Video Messaging Software
BombBomb, Inc. is a video engagement platform provider headquartered in Colorado Springs, Colorado, offering branded video pages and CTAs that drive customer action.
SaaS
Vendavo is a software development company headquartered in Denver, Colorado, that provides AI-powered pricing, CPQ, and rebate management software to B2B manufacturers and distributors.
Similar software - application company
Digimarc Corporation provides digital identity and authentication solutions in the United States and internationally. The company offers software subscriptions and software development services. It also provides physical digimarc solutions for anti-counterfeiting, counterfeiting deterrence, product swap prevention, recycling, and secure gift cards; and digital digimarc solutions for internal compliance, leak detection, piracy prevention, provenance and authenticity, and royalty monitoring. The company's commercial solutions run on the Illuminate platform, a software as a service cloud-based platform for digital connectivity. The company serves various industries in retail, CPG, media and technology, pharmaceutical, health and wellness, apparel, and automotive industries, as well as central banks and other government customers. The company was formerly known as Digimarc Parent, Inc. and changed its name to Digimarc Corporation in May 2026. The company was incorporated in 2008 and is headquartered in Beaverton, Oregon.
SaaS
Atolls (formerly Global Savings Group) builds and operates digital shopping destinations, including coupon sites and cashback platforms like iGraal and hotukdeals. The company connects millions of consumers across 21 markets with over 12,000 retail brands by providing shopping recommendations, reviews, and discounts.
Similar software - application company
Headquartered in New York, New York, and established in 2012, Compass, Inc. delivers real estate brokerage services throughout the United States. The company's core offering is a sophisticated, cloud-based platform that integrates a comprehensive suite of software tools. These tools are designed for customer relationship management, marketing, client support, operational oversight, and various other essential functions, complementing its primary brokerage and adjacent real estate services. Compass further enhances agent efficiency through mobile applications for on-the-go business management, alongside crafting user-friendly interfaces and automating workflows to streamline agent-client interactions. The company, which was previously known as Urban Compass, Inc., officially adopted its current name in January 2021.
SaaS
Salsify is a software development company headquartered in Boston, Massachusetts. It offers an intelligent Product Experience Management (PXM) platform designed to empower brands and retailers to manage product data and scale efficiently.
SaaS
Spekit Inc. is a technology company headquartered in Denver, Colorado, that provides digital enablement and training software for modern workplaces.
SaaS
Zappi is a software development company headquartered in Boston, Massachusetts, that builds data-fueled, AI-powered consumer insights technology. The company collaborates with top global consumer brands to streamline market research and consumer testing.
SaaS
Floret provides an AI-powered sales and finance software platform built for Consumer Packaged Goods (CPG) brands. The platform helps companies manage trade spend, automate cash application, and recover invalid chargebacks and deductions.
SaaS
Engine provides an AI-powered data and analytics platform designed specifically for the retail and Consumer Packaged Goods (CPG) industry. The company's software and services offer demand forecasting, assortment optimization, planogram automation, and media measurement to help enterprises integrate data, eliminate silos, and drive actionable insights.
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