The 12 closest competitors and alternatives to L'Oréal USA among consumer goods companies — ranked by similarity to what L'Oréal USA actually does, not by market-cap band.
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L'Oréal is a global beauty and cosmetics company that develops and markets a wide portfolio of consumer, luxury, professional, and dermatological skincare products. It serves consumers worldwide through numerous well-known brands spanning makeup, hair care, fragrance, and skin health.
L'Oréal USA is a consumer goods company headquartered in United States. Xcout tracks 18 named people at L'Oréal USA, including Nicolas Hieronimus (Chief Executive Officer).
12 more named people on record for L'Oréal USA, with roles, board committees and tenure — see the full roster →
Ranked by semantic similarity — how close each company is to L'Oréal USA by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar consumer goods company
The Estée Lauder Companies Inc. is a U.S.-based global beauty company that manufactures and markets prestige skincare, makeup, fragrance, and hair-care products. Its portfolio includes brands such as Estée Lauder, Clinique, M·A·C, La Mer, Jo Malone London, and Tom Ford Beauty, serving consumers through department stores, specialty retailers, e-commerce, and other channels worldwide.
Similar consumer goods company
Wella Company is a global beauty enterprise that manufactures and supplies professional hair color, hair care, styling products, and tools. The company serves independent salons, hair stylists, and retail consumers worldwide with brands specializing in hair coloring, styling, and scalp treatments.
Similar consumer goods company
L'Oréal Brasil is a company founded on February 6, 1979, with its headquarters in Brazil. It focuses on beauty, innovation, and sustainability, operating as part of the global L'Oréal Group.
Similar consumer goods company
Puig is a global company operating in the premium beauty industry that manages and develops a portfolio of fashion and beauty brands, including fragrance, makeup, and skincare labels. The company serves consumers worldwide by offering luxury beauty products through brands such as Carolina Herrera, Charlotte Tilbury, Byredo, and Jean Paul Gaultier.
Similar consumer goods company
L'Oréal Czech Republic was established in the country in 1994. Today, it distributes 22 international brands, including L'Oréal Paris, Garnier, and Maybelline New York, within the Czech Republic.
Consumer Goods Manufacturing
NIVEA Polska offers a wide range of personal care and cosmetic products, including skincare, body care, hair care, sun protection, and men's and baby grooming items. The company serves individual consumers of all ages looking for daily hygiene and skincare solutions.
Consumer Goods Manufacturing
Henkel operates through two primary business units: Adhesive Technologies, which provides adhesive solutions across various industry segments, and Consumer Brands, which offers products such as laundry care and hair care. The company serves industrial clients and global consumers through its branded technologies and consumer goods.
Apparel
Mustela offers natural skincare products and cosmetics specifically formulated for babies, children, and pregnant or nursing women. The company provides a wide range of daily care items, maternity products, sun protection, and gift sets designed for family health and hygiene.
Manufacturing (Consumer Goods)
Essity is a global hygiene and health company that develops, produces, and sells personal care, medical, consumer tissue, and professional hygiene products and solutions. The company serves individual consumers, healthcare providers, and businesses worldwide.
Similar consumer goods company
The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.
Similar consumer goods company
Suave is a personal care brand offering a wide range of affordable hair care, body wash, lotion, deodorant, and men's and kids' grooming products.
Retail
L'Occitane en Provence is a French beauty company that develops and sells skincare, body care, haircare, fragrances, and related products inspired by ingredients and traditions from Provence. It serves consumers globally through branded retail stores, e-commerce, and other distribution channels.
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