The 12 closest competitors and alternatives to Marketo among marketing software companies — ranked by similarity to what Marketo actually does, not by market-cap band.
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Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation.
Ranked by semantic similarity — how close each company is to Marketo by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Martech
OneSignal is a company headquartered in San Mateo, California, United States of America. It provides a unified omnichannel orchestration hub for customer engagement, allowing businesses to coordinate and send mobile push, web push, email, SMS, and RCS messages from a single dashboard to democratize customer engagement globally.
Marketing Automation
Act-On Software provides a cloud-based marketing automation platform that helps businesses manage customer journeys, generate pipeline, and align sales and marketing.
Martech
Aprimo (/æ,primo/) is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
Martech
BrightEdge is a software company that provides an enterprise search engine optimization (SEO) and content performance platform. It serves marketing teams and agencies by offering tools for search analytics, content optimization, competitive research, and reporting.
Similar marketing software company
Kapost is a B2B marketing operations and content marketing platform that helps organizations plan, create, manage, distribute, and measure marketing content. It serves marketing teams and enterprises seeking centralized content workflows, governance, and performance insights.
Martech
Searchmetrics is a Germany-based search engine optimization and content marketing software company. Its platform provides search data, SEO analysis, competitive intelligence, and content optimization tools for enterprise brands, agencies, and marketing teams.
Marketing Automation Software
Mautic provides an open-source marketing automation platform that helps organizations manage campaigns, emails, and lead tracking.
Martech
Inflection.io is a B2B marketing automation platform that helps companies orchestrate personalized, multi-channel customer journeys using connected customer data. It primarily serves B2B marketing and revenue teams seeking an alternative to traditional marketing automation systems.
Martech
ActiveCampaign provides a cloud-based software platform that offers marketing automation, email marketing, CRM, and messaging tools such as SMS and WhatsApp automation. The company serves businesses of various sizes and industries, helping them streamline customer journeys, manage leads, and execute digital marketing campaigns.
Martech
Knak is a business and productivity software company headquartered in Ottawa, Ontario, Canada, with a team spread across multiple continents. The company provides email and landing page creation solutions for marketers.
Martech
Madison Logic is a B2B marketing technology company founded in 2005 that provides account-based marketing platform solutions utilizing AI intent data to help corporate clients activate multi-channel campaigns.
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