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Mars competitors & alternatives
The 12 closest competitors and alternatives to Mars among food & beverage companies — ranked by similarity to what Mars actually does, not by market-cap band.
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About Mars
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services founded on June 23, 1911. Mars is headquartered in McLean, Virginia, in the Washington metropolitan area, and is entirely owned by the Mars family. The company had US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States.
Mars at a glance
Mars is a food & beverage company headquartered in United States, founded in 1911. Xcout tracks 15 named people at Mars, including Poul Weihrauch (CEO/Office of the President). Xcout recorded 10 job postings from Mars in the last 90 days.
Mars leadership
- Poul WeihrauchCEO/Office of the President
- Valerie MarsCEO
- Andrew ClarkeGlobal President, Mars Snacking
- Marc CarenaGlobal President, Mars Petcare
- Shaid ShahGlobal President, Mars Food & Nutrition, Multisales & Global Customer
- Claus AagaardChief Financial Officer
9 more named people on record for Mars, with roles, board committees and tenure — see the full roster →
Hiring at Mars
Xcout recorded 10 job postings from Mars in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Mars's hiring signals →
Top 12 Mars competitors
Ranked by semantic similarity — how close each company is to Mars by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Food
The Hershey Company, often called Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes and beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust C
Similar food & beverage company
Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries, and meals. Its brands include 5Star, 7Days, Alpen Gold, Barni, Belvita, Bournvita, Cadbury, Cadbury Dairy Milk, Chips Ahoy! Clif, Clorets, Club Social, Côte d'Or, Daim, Enjoy Life Foods, Freia, Grenade, Halls, Honey Maid, Hu, Kinh Do, Lacta, Lu, Marabou, Maynards Bassett’s, Mikado, Milka, Oreo, Perfect Snacks, Philadelphia, Prince, Ritz, Royal, Sour Patch Kids, Stride, Tang, Tate’s Bake Shop, Tiger, Toblerone, Triscuit, TUC, and Wheat Thins. It operates through the following geographical segments: Latin America, Asia, Middle East, and Africa, Europe, and North America. The company was founded by James Lewis Kraft in 1903 is headquartered in Chicago, IL.
Similar food & beverage company
The Hershey Company manufactures and distributes chocolate, sweets, and snacks for consumers. The company operates brands focused on confectionery products, seasonal treats, and packaged food items.
Food Products
Preferred Brands International, Inc. is a privately held food manufacturing company headquartered in Stamford, Connecticut. Founded in 1994, the company manufactures and markets natural food products, including the Tasty Bite brand. Mars Food acquired a majority stake and subsequently finalized the acquisition of the company.
Similar food & beverage company
The Hershey Company, often called Hershey or Hershey's, is an American multinational confectionery company. It is headquartered in Hershey, Pennsylvania, and focuses on confectionery products. The company is also working on strengthening its digital foundation.
Similar food & beverage company
General Mills, Inc. is a prominent global manufacturer and marketer of branded consumer food products. Its operations are organized into five primary segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. The company's extensive product portfolio encompasses a wide array of food items, including ready-to-eat breakfast cereals, refrigerated yogurts, soups, convenient meal kits, a variety of refrigerated and frozen dough products, baking and dessert mixes, and bakery flour. They also offer frozen pizzas and pizza snacks, diverse snack bars, fruit and savory snacks, indulgent ice creams, nutritional bars, wellness-focused beverages, and savory grain snacks. Furthermore, General Mills provides various organic offerings, such as frozen and shelf-stable vegetables. Beyond its retail presence, General Mills supplies both branded and unbranded food products to the North American foodservice sector and commercial baking industries. The company also commands a significant presence in the pet food market, manufacturing and marketing products specifically for dogs and cats. Its offerings are sold under a multitude of well-recognized trademarks, including Annie's, Betty Crocker, Blue Buffalo, Cheerios, Häagen-Dazs, Old El Paso, Pillsbury, and Yoplait, among many others. General Mills distributes its products through a comprehensive network, leveraging both direct sales and broker/distribution agreements. These channels reach a broad spectrum of retailers, including grocery stores, mass merchandisers, membership warehouses, natural food chains, and e-commerce platforms. The company also serves commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and specialized pet retailers, alongside drug, dollar, and discount chains. Additionally, General Mills oversees the operation of ice cream parlors, with 466 leased and 392 franchised locations. Founded in 1866, General Mills, Inc. maintains its corporate headquarters in Minneapolis, Minnesota.
Similar food & beverage company
The Hershey Company, also known as Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania. The company is focused on redefining how it shares its story and connects with consumers in modern ways. It is also involved with an upcoming HERSHEY movie.
Similar food & beverage company
Chocoladefabriken Lindt & Sprüngli AG, doing business as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known for its chocolate truffles and chocolate bars, among other sweets. It is based in Kilchberg, where its main factory and museum are located. Lindt is one of the largest Swiss chocolate manufacturers.
Similar food & beverage company
Wells Enterprises, Inc. is an American food company and is the largest family-owned and managed ice cream manufacturer in the United States, based in Le Mars, Iowa. It is the maker of Blue Bunny ice cream.
Similar food & beverage company
The Ferrero Group, one of the world's largest sweet-packaged food companies, began its journey in Alba, Piedmont, Italy, in 1946. It is present with offices and manufacturing plants in over 50 countries, selling 35 iconic brands in more than 170 countries.
Similar food & beverage company
Established in Tokyo, Japan, in 1899, Morinaga&Co., Ltd. is a prominent manufacturer, procurer, and distributor of a broad array of consumer products, serving markets both within Japan and internationally. The company's diverse offerings span confectionery items like caramels, biscuits, and chocolates; food staples such as cocoa and cake mixes; frozen desserts, including various ice creams; and health-oriented products like nutritious jelly drinks. Morinaga also extends its reach by providing health foods and beverages through dedicated mail-order services. Its well-known brands encompass a wide selection, featuring popular names such as Morinaga Milk Caramel, HI-CHEW, DARS, Chocoball, ICEBOX, and in Jelly.
Similar food & beverage company
Tootsie Roll Industries, Inc. is a long-standing confectionery business that produces and markets a wide variety of sweet treats. Its operations extend across the United States, Canada, Mexico, and numerous other countries worldwide. The company is renowned for an extensive lineup of popular brands, such as Tootsie Roll, Tootsie Pops, Child's Play, Caramel Apple Pops, Charms, Blow-Pop, Charms Mini Pops, Cella's, Dots, Junior Mints, Charleston Chew, Sugar Daddy, Sugar Babies, Andes, Fluffy Stuff, Dubble Bubble, Razzles, Cry Baby, NIK-L-NIP, and Tutsi Pop. To distribute its products, Tootsie Roll utilizes a broad network of sales channels. These include direct sales to wholesale distributors of candy, food, and groceries, as well as major retail outlets like supermarkets, variety stores, dollar stores, chain grocers, drugstores, and discount chains. The company also supplies cooperative grocery associations, mass merchandisers, warehouse and membership club stores, vending machine operators, online merchants, the United States military, and charitable fundraising groups, often facilitated by food and grocery brokers. Founded in 1896, Tootsie Roll Industries, Inc. is headquartered in Chicago, Illinois.
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