The 12 closest competitors and alternatives to MIRRIAD ADVERTISING PLC among adtech companies — ranked by similarity to what MIRRIAD ADVERTISING PLC actually does, not by market-cap band.
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Mirriad Advertising plc offers a unique service specializing in the integration of advertising directly into video content. The company supports a diverse client base, including media organizations, marketing firms, and product manufacturers, along with their agencies. Through its innovative technology, Mirriad seamlessly places promotional elements like specific products, brand signage, or short video ads into existing filmed material. Its global reach extends to key markets such as the United Kingdom, the United States, China, and India. Established in 2015, the company operates from its main office in London, UK.
MIRRIAD ADVERTISING PLC is an adtech company headquartered in London, United Kingdom. It is publicly listed (MIRI) with a market capitalisation of $555,275.
Ranked by semantic similarity — how close each company is to MIRRIAD ADVERTISING PLC by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
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Taiv is an advertising-technology company that uses software to identify commercial breaks in live television and replace or insert them with targeted advertising content. Its platform serves advertisers and businesses seeking to reach audiences watching live sports and television in venues such as bars and restaurants.
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Teads Holding Co., a New York-based firm established in 2006, operates a sophisticated technology platform that seamlessly links media owners and advertisers with highly receptive audiences, aiming to achieve impactful business results. This platform functions as a comprehensive, two-sided marketplace, forging direct relationships with both media owners and advertisers across a broad international footprint, encompassing the United States, Europe, the Middle East, and Africa. For advertisers, Teads offers a diverse suite of solutions, including a cost-per-click (CPC) performance platform, managed and self-service cost-per-mille (CPM) platforms, and specialized creative studio services. These creative services leverage data to produce customized advertisements optimized for different digital environments and distribution channels, accommodating budgets across video, display, native, and performance advertising formats. Furthermore, the company extends its offerings to media owners, providing technology and services that empower them to deepen audience engagement and significantly expand their revenue potential. The entity was previously known as Outbrain Inc. and adopted the Teads Holding Co. moniker in June 2025.
Similar adtech company
Extreme Reach, Inc. is an advertising technology and services company that manages, distributes, and measures video and television advertising creative across broadcast, streaming, digital, and connected-TV channels. It serves brands, advertising agencies, media companies, and other participants in the advertising ecosystem.
Similar adtech company
MiQ Digital operates as a programmatic media partner, providing technology and services that help advertisers and agencies plan, activate, and optimize digital campaigns. The company utilizes its AI-powered platform, Sigma, alongside data analytics to deliver advanced media solutions across television, video, and digital channels.
Similar adtech company
Innovid provides an independent, omnichannel advertising platform that helps advertisers and publishers create, deliver, measure, and optimize digital ad campaigns. Its software solutions support ad authoring, cross-channel delivery, audience management, performance measurement, and AI-driven workflow automation.
Similar adtech company
Dianomi Plc is a digital advertising firm that specializes in driving contextual lead generation for prominent clients across the financial, technology, and corporate sectors. The company provides a range of advertising solutions, including cost-per-click (CPC) and cost-per-lead (CPL) models, further bolstered by its transparent publisher network, advanced contextual smart technology, and detailed reporting capabilities. They also offer expert consultative services. A standout feature is Dianomi's Level2Insight platform, engineered to refine campaign performance through competitor benchmarking, multivariate testing, precise demographic targeting, and customized surveys. Beyond these, their portfolio extends to paid search management, cost-per-acquisition (CPA) networks, and broader online lead generation initiatives. To ensure optimal strategic outcomes, Dianomi also furnishes clients with a comprehensive marketing intelligence platform. This powerful tool is designed to maximize overall marketing plan ROI, from enhancing click-through rates to securing successful client acquisitions. Established in 2002, the company maintains its headquarters in London, United Kingdom, with additional key operational hubs located in New York, USA, and Pyrmont, Australia.
Similar adtech company
Simulmedia, Inc. is a technology company headquartered in New York, United States. The company provides software and data-driven solutions for television advertising, audience targeting, and campaign measurement. It operates in the media and advertising technology sector.
Similar adtech company
Magnite operates an independent sell-side advertising platform that provides technology for media owners and publishers to monetize their content across various screens, including streaming, video, display, and audio. Additionally, the company offers tools for buyers and agencies to curate and access premium advertising inventory globally.
Similar adtech company
Adtiger Corporations Limited functions as an investment holding company, primarily offering digital advertising solutions across Mainland China, Singapore, Hong Kong, and various international territories. The firm maintains an online platform designed to forge connections between advertisers and diverse media publishers. A significant aspect of its business entails furnishing international online advertising opportunities specifically tailored for clients based in China. Adtiger Corporations Limited was established in 2015 and is centrally located in Beijing, China.
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AdInMo is a UK-based in-game advertising technology company that helps brands deliver native and rewarded advertising within mobile games. It serves advertisers seeking gaming audiences and game developers seeking additional monetization revenue.
Similar adtech company
System1 Group PLC provides marketing and advertising research services that measure consumer emotional response to predict the commercial impact and sales effectiveness of advertisements, brand campaigns, and product innovations. The company serves marketers and brands by benchmarking creative performance against competitors using proprietary databases and data-driven insights.
Similar adtech company
Viant Technology Inc. specializes in providing advanced advertising technology solutions. Among its key offerings is ViantAI, an artificial intelligence product suite. The company also provides Holistic, an integrated Omnichannel Demand-Side Platform (DSP) designed to streamline the management of advertising campaigns across various channels and provide access to crucial performance metrics. Its Household ID solution unifies diverse digital and personal identifiers to create a consistent profile for entire households. Furthermore, IRIS_ID serves as a content identifier, enabling partners to exchange granular video data, which facilitates enhanced planning, precise targeting, and comprehensive measurement for advertising within streaming platforms. The Viant Data Platform empowers users to merge their proprietary first-party data with information from leading third-party providers, unlocking valuable insights, robust reporting capabilities, and precise attribution. Additionally, the company features Direct Access, a supply path optimization program that establishes a streamlined route to high-quality advertising inventory. Its Advanced Reporting and Measurement tools deliver detailed analytics, encompassing conversion lift analysis, multi-touch attribution, foot-traffic insights, digital out-of-home (DOOH) performance, sales reports, and return on ad spend (ROAS) analytics. A Flexible Customer Engagement Model is also provided, ensuring clients benefit from transparency and maintain control over their advertising initiatives and the supporting data infrastructure. Viant distributes its platform through a dedicated direct sales team, concentrating on business development across diverse markets. Its clientele includes buyers of programmatic advertising inventory, a range of advertising agencies – from large enterprises to independent and mid-market firms – and individual marketers. Established in 1999, the company maintains its headquarters in Irvine, California. Viant Inc., a component of this entity, functions as a subsidiary of American Lifecare Holdings Inc.
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