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Niu Technologies
Niu Technologies, a Chinese company established in 2014 and headquartered in Beijing, specializes in the design, production, and sale of intelligent electric vehicles, primarily focusing on the People's Republic of China market. Its diverse product portfolio covers a broad spectrum of electric mobility, including popular series like the NQi, MQi, UQi, and Gova electric scooters and motorcycles. The company also manufactures KQi electric kick-scooters, NIU Aero and BQi e-bikes, high-performance RQi and TQi electric motorcycles, and YQi hybrid motorcycles. Beyond vehicles, Niu also offers a comprehensive range of NIU-branded accessories and spare parts. These fall into three main categories: practical scooter accessories (e.g., rain gear, gloves, storage solutions, phone holders), lifestyle merchandise (e.g., apparel, bags, stationery, keychains), and performance-enhancing components (e.g., upgraded wheels, suspension, brakes, carbon fiber panels). The company also leverages its dedicated NIU mobile application to provide a suite of digital services. Users can access online repair requests, DIY repair guides, a service station locator, theft reporting, and various smart features. The app also facilitates services such as NIU Cover (insurance), NIU Care (maintenance and reservations at offline service centers), and NIU Wash (monthly complimentary wash coupons). Niu Technologies distributes and services its products through a multi-channel approach, including its network of city partners and franchised stores, independent distributors, third-party e-commerce platforms, and its own official online store. As of December 31, 2021, Niu's operational footprint was substantial: within China, it boasted 338 city partners and 3,108 franchised stores spanning approximately 239 cities. Internationally, its reach extended to 50 countries, supported by 42 distributors.
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Niu Technologies at a glance
Niu Technologies is an electric vehicles company headquartered in Beijing, China. It is publicly listed (NIU) with a market capitalisation of $147.5M. Xcout tracks 10 named people at Niu Technologies, including Yan Li (Chairman, Chief Executive Officer & Chief Operating Officer).
Niu Technologies leadership
- Yan LiChairman, Chief Executive Officer & Chief Operating Officer
- Wenjuan ZhouChief Financial Officer & Director
- Bin ZhouVice President of Product
- Kai YangVice President of Design
- Kristal LiInvestor Relations Manager
- Changqing YeDirector
4 more named people on record for Niu Technologies, with roles, board committees and tenure — see the full roster →
Niu Technologies competitors
A few of Niu Technologies's closest competitors — see the full list of competitors and alternatives →
Jiangsu Xinri E-Vehicle Co., Ltd. specializes in the development, manufacturing, and distribution of electric vehicles. While primarily serving the Chinese market, the company also maintains a significant international presence, shipping its products to nearly 70 countries and territories across the globe. The firm was established in 1999 and has its corporate headquarters located in Wuxi, China.
Gogoro Inc., established in 2011 and headquartered in Taoyuan City, Taiwan, specializes in the development and production of electric two-wheeled vehicles. Their product lineup prominently features smart electric scooters equipped with an electric powertrain and integrated cloud connectivity. These scooters leverage an innovative swappable battery infrastructure, enabling the collection, analysis, and sharing of rider data via a dedicated mobile application. Furthermore, Gogoro manages a comprehensive battery swapping network for electric vehicles. This infrastructure can be efficiently deployed throughout urban environments, offering convenient access to portable power through automated battery vending machines. A key strategic partnership exists between Gogoro Inc. and Foxconn Electronics Inc.
FTN Motion manufactures and distributes urban electric motorcycles designed to help riders navigate traffic congestion and reduce emissions. Headquartered in Wellington, New Zealand, the company offers sustainable transportation solutions.
Emmo is a Canadian retailer and manufacturer specializing in electric bicycles, motorcycles, scooters, and mobility aids.
Zero21 Partners manufactures electric three-wheelers and conversion kits designed for passenger transport, cargo delivery, and urban commuting. The company serves businesses, fleet owners, and individual commuters seeking sustainable and cost-effective transportation solutions in India.
LEAP24 is building a nationwide network of fast-charging stations for urban logistics, catering to electric passenger cars, delivery vans, and e-bikes. The company also offers a partner card designed for frequent drivers to optimize their charging experience.
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More on Niu Technologies in Xcout Intel
- 10 named people with titles, LinkedIn and board committees
- 1 corporate event with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access