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NJOY competitors & alternatives

Consumer ProductsUnited States

The 12 closest competitors and alternatives to NJOY among consumer products companies — ranked by similarity to what NJOY actually does, not by market-cap band.

12Competitors listed

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About NJOY

NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been wholly owned by Altria Group since 2023.

NJOY at a glance

NJOY is a consumer products company headquartered in United States. It has raised at least $277M across the 3 funding rounds on record. Its most recent funding round raised $130M in May 2019. Xcout tracks 1 named person at NJOY, including Michael Golden (Managing Director & General Manager).

NJOY leadership

  • Michael GoldenManaging Director & General Manager

NJOY funding rounds

At least $277M raised across the 3 rounds on record. Every round on record:

DateRoundAmountInvestors
—$130M4 named
—$72M2 named
—$75M2 named

Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →

Top 12 NJOY competitors

Ranked by semantic similarity — how close each company is to NJOY by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

Turning Point Brands, Inc.TPB · Consumer ProductsLouisville, United States
62% matchPublic

Similar consumer products company

Turning Point Brands, Inc., along with its affiliated companies, is engaged in the creation, promotion, and distribution of a diverse array of branded consumer products. Its operations are structured into three distinct divisions: Zig-Zag Products, Stoker's Products, and NewGen Products. The Zig-Zag Products division focuses on the marketing and distribution of rolling papers, cigarette tubes, pre-rolled cigars, 'make-your-own' cigar wraps, and related accessories, all sold under the well-known Zig-Zag brand. Conversely, the Stoker's Products division is responsible for manufacturing and commercializing moist snuff and loose-leaf chewing tobacco products. These are offered under several brand names including Stoker's, Beech-Nut, Durango, Trophy, and Wind River. The NewGen Products segment caters to individual consumers by marketing and distributing cannabidiol (CBD) isolate, liquid vapor items, and various other offerings free from tobacco and/or nicotine. This is achieved through its direct-to-consumer online platform, VaporFi, and its non-traditional retail outlet, VaporBeast. TPB's goods are supplied to a broad network of wholesale distributors and retail partners, encompassing independent and chain convenience stores, specialized tobacco shops, grocery stores, major retailers, and pharmacies. Originally established as North Atlantic Holding Company, Inc., the corporation adopted its current name, Turning Point Brands, Inc., in November 2015. Founded in 1988, Turning Point Brands, Inc. maintains its corporate headquarters in Louisville, Kentucky.

Market cap$1.5B
Employees310
Turning Point Brands, Inc. competitors & alternatives →

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