The 12 closest competitors and alternatives to NJOY among consumer products companies — ranked by similarity to what NJOY actually does, not by market-cap band.
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NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. The company has been wholly owned by Altria Group since 2023.
NJOY is a consumer products company headquartered in United States. It has raised at least $277M across the 3 funding rounds on record. Its most recent funding round raised $130M in May 2019. Xcout tracks 1 named person at NJOY, including Michael Golden (Managing Director & General Manager).
At least $277M raised across the 3 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | $130M | 4 named | |
| — | $72M | 2 named | |
| — | $75M | 2 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Ranked by semantic similarity — how close each company is to NJOY by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Consumer Staples
Nicoccino Holding develops and distributes patented, tobacco-free oral nicotine strips designed for fast and discreet nicotine absorption. The company serves adult consumers seeking alternative nicotine products through its online webshop and third-party distributors.
Similar consumer products company
Turning Point Brands, Inc., along with its affiliated companies, is engaged in the creation, promotion, and distribution of a diverse array of branded consumer products. Its operations are structured into three distinct divisions: Zig-Zag Products, Stoker's Products, and NewGen Products. The Zig-Zag Products division focuses on the marketing and distribution of rolling papers, cigarette tubes, pre-rolled cigars, 'make-your-own' cigar wraps, and related accessories, all sold under the well-known Zig-Zag brand. Conversely, the Stoker's Products division is responsible for manufacturing and commercializing moist snuff and loose-leaf chewing tobacco products. These are offered under several brand names including Stoker's, Beech-Nut, Durango, Trophy, and Wind River. The NewGen Products segment caters to individual consumers by marketing and distributing cannabidiol (CBD) isolate, liquid vapor items, and various other offerings free from tobacco and/or nicotine. This is achieved through its direct-to-consumer online platform, VaporFi, and its non-traditional retail outlet, VaporBeast. TPB's goods are supplied to a broad network of wholesale distributors and retail partners, encompassing independent and chain convenience stores, specialized tobacco shops, grocery stores, major retailers, and pharmacies. Originally established as North Atlantic Holding Company, Inc., the corporation adopted its current name, Turning Point Brands, Inc., in November 2015. Founded in 1988, Turning Point Brands, Inc. maintains its corporate headquarters in Louisville, Kentucky.
Consumer Staples
Scandinavian Tobacco Group is a manufacturer of cigars and traditional pipe tobacco. The city company is headquartered in Copenhagen, Denmark, and is a publicly listed company on Nasdaq Copenhagen.
Consumer Services
Ainsworth Game Technology Limited designs, develops, manufactures, sells, and distributes gaming content and platforms, including electronic gaming machines, and other related equipment and services. The company also offers online real-money and social games. It operates in Australia, the Asia Pacific, North America, Latin America, Europe, and internationally. The company was incorporated in 1995 and is headquartered in Newington, Australia. Ainsworth Game Technology Limited is a subsidiary of Novomatic AG.
E-Cigarettes & Vaping
Elfbar is a global manufacturer and online retailer of electronic cigarettes, disposable vapes, and refillable pod systems.
E-cigarettes and E-liquids
Vape Company is a South Korean wholesale and retail supplier of electronic cigarettes, e-liquids, coils, and vaping accessories.
E-cigarettes & Vaping
VaporLinQ is an online retailer and manufacturer specializing in electronic cigarettes, e-liquids, and vaping accessories.
E-cigarettes and Vaping
Nobacco is a Greek retailer specializing in electronic cigarettes, e-liquids, vaping accessories, and heated tobacco products.
Consumer Packaged Goods
Chill Brands Group PLC operates as a consumer packaged goods company that connects high-potential brands with a retail distribution network to provide physical store access. The company also develops regulated products, such as vapor and oral nicotine items, and operates an online wellness marketplace on Chill.com.
E-cigarettes and E-liquids
HiLIQ is an e-liquid and e-cigarette manufacturer and retailer offering a wide variety of vape flavors, nicotine bases, and related accessories.
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