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P&G competitors & alternatives
The 12 closest competitors and alternatives to P&G among consumer goods companies — ranked by similarity to what P&G actually does, not by market-cap band.
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About P&G
P&G is a consumer goods company based in the United States. In June 2026, the company provided an update on its ongoing 7,000 job cuts following a restructuring announcement made the previous year.
P&G at a glance
P&G is a consumer goods company headquartered in United States. Xcout tracks 36 named people at P&G, including Freddy Bharucha (Chief Executive Officer – Beauty). Xcout recorded 1 job posting from P&G in the last 90 days.
P&G leadership
- Freddy BharuchaChief Executive Officer – Beauty
- Gary CoombeChief Executive Officer – Grooming Executive Sponsor, Corporate Wellbeing
- Hesham Tohamy Abd El HakChief Executive Officer – Baby and Feminine Care
- Juliana AzevedoChief Executive Officer – Grooming Executive Sponsor – Corporate Gender Equality
- Ma. Fatima D. FranciscoChief Executive Officer – Baby, Feminine and Family Care
- Paul GamaChief Executive Officer – Health Care
30 more named people on record for P&G, with roles, board committees and tenure — see the full roster →
Hiring at P&G
Xcout recorded 1 job posting from P&G in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see P&G's hiring signals →
Top 12 P&G competitors
Ranked by semantic similarity — how close each company is to P&G by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar consumer goods company
The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.
Similar consumer goods company
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble.
Similar consumer goods company
Procter & Gamble Germany GmbH & Co Operations oHG is a German entity of Procter & Gamble, established in Germany in 1960. The company operates under German law.
Consumer Goods Manufacturing
Henkel operates through two primary business units: Adhesive Technologies, which provides adhesive solutions across various industry segments, and Consumer Brands, which offers products such as laundry care and hair care. The company serves industrial clients and global consumers through its branded technologies and consumer goods.
Similar consumer goods company
Seventh Generation manufactures and distributes household cleaning, laundry, dishwashing, and personal care products designed with biobased, plant-based, and eco-friendly ingredients. The company serves U.S. consumers looking for sustainable alternatives for home maintenance and personal hygiene.
Pharmaceuticals
Kenvue Inc. functions as a global leader in the consumer health sector. The company structures its operations across three primary divisions: Self Care, Skin Health and Beauty, and Essential Health. Within the Self Care unit, it offers a diverse range of products for common conditions like coughs, colds, and allergies, in addition to pain relief, digestive health, and smoking cessation aids, featuring prominent brands such as Tylenol, Nicorette, and Zyrtec. The Skin Health and Beauty segment delivers various solutions for facial, body, hair, and sun protection, recognized under popular labels including Neutrogena, Aveeno, and OGX. Moreover, the Essential Health category provides oral hygiene, infant care, feminine wellness, and wound treatment products, marketed through esteemed brands like Listerine, Johnson's, Band-Aid, and Stayfree. Established in 2022, Kenvue Inc. maintains its corporate headquarters in Skillman, New Jersey, and operates as a subsidiary of Johnson & Johnson.
Similar consumer goods company
PZ Cussons Plc is a global consumer goods conglomerate dedicated to the development, distribution, and marketing of an extensive range of products across Europe, the Americas, Asia Pacific, and Africa. Its vast product range spans personal care (including baby care, beauty products like soaps, lotions, and haircare, alongside hygiene items such as toothpastes and body washes), home care (covering dishwashing and laundry solutions), edible goods (like cooking oils, fats, spreads, and nutritional items), and even consumer electrical appliances (such as refrigerators, washing machines, and home entertainment systems). They market these offerings under a well-known brand portfolio, including names like Cussons Baby, St.Tropez, Imperial Leather, Carex, Original Source, and Haier Thermocool, among others. Founded in 1884, the company operated as Paterson Zochonis Plc until its rebranding to PZ Cussons Plc in 2002. Its corporate headquarters remain situated in Manchester, United Kingdom.
Similar consumer goods company
ARM & HAMMER produces and sells a variety of household and personal care products for consumers and families. Their product offerings include baking soda, laundry detergents, cat litter, oral care items such as toothpaste, and personal care goods like deodorant.
Similar consumer goods company
Suave is a personal care brand offering a wide range of affordable hair care, body wash, lotion, deodorant, and men's and kids' grooming products.
Similar consumer goods company
Wahl Clipper Corporation manufactures and distributes professional and home grooming products, including hair clippers and trimmers.
Similar consumer goods company
Harry's is an American manufacturer and seller of shaving equipment and men's personal care products via online and retail channels. They utilise a subscription service where customers receive new razor blades, shaving cream, and other grooming products by mail.
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