The 12 closest competitors and alternatives to Paramark among marketing analytics companies — ranked by similarity to what Paramark actually does, not by market-cap band.
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Paramark is a marketing measurement software company headquartered in Belmont, California, that replaces guesswork with incrementality testing, marketing mix modeling, and forecasting.
Paramark is a marketing analytics company headquartered in United States. Its most recent funding round, Seed, raised $6M in May 2025. Xcout tracks 5 named people at Paramark, including Pranav Piyush (Co-founder, CEO).
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Seed | $6M | 1 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Ranked by semantic similarity — how close each company is to Paramark by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar marketing analytics company
Lifesight provides an agentic unified marketing measurement platform that helps businesses track incremental ad value, forecast growth, and optimize media spend using causal MMM and attribution.
Similar marketing analytics company
Rockerbox provides a unified marketing measurement platform that combines multi-touch attribution, marketing mix modeling, and incrementality testing.
Marketing Analytics & Attribution
SegmentStream provides a marketing measurement engine and attribution platform that helps teams analyze cross-channel performance, test incrementality, and optimize budgets using AI.
Data & Analytics
Measured is an AI-powered marketing effectiveness platform headquartered in Santa Monica, California, United States. The platform is trusted by enterprise brands to transform complex media portfolios into clear, accountable growth programs.
Similar marketing analytics company
ThankYou Analytics provides a marketing analytics and attribution platform designed to help marketing teams measure campaign performance, manage affiliate programs, and optimize return on investment.
Similar marketing analytics company
UPTRACS is a digital metrics platform that helps businesses track the online and offline sources of their web visits and phone calls to optimize advertising spend.
Marketing Analytics & Attribution
Wicked Reports provides first-party marketing attribution and analytics software that helps businesses track ad performance and customer acquisition costs across multiple channels.
Martech
Ruler Analytics provides a unified marketing measurement and attribution platform that helps businesses track multi-touch customer journeys, integrate online and offline data, and measure return on investment. The company's software combines first-party data tracking—such as forms, calls, and chat—with AI-driven modeling and marketing mix modeling to help marketers allocate budgets and evaluate campaign effectiveness.
Martech
Fospha is a marketing measurement and analytics platform that helps brands measure advertising performance across channels, including attribution, incrementality, and media mix modeling. It primarily serves ecommerce and consumer brands and their marketing teams or agencies.
Martech
ThoughtMetric is a software-as-a-service company headquartered in Boston, Massachusetts. The firm provides marketing attribution and analytics software to help businesses track and measure their advertising performance.
Marketing Software
ProfitMetrics provides profit tracking and POAS marketing software that helps e-commerce businesses and agencies optimize their ad spend based on gross profit rather than revenue.
Entertainment Software
Raydius is a company headquartered in Singapore that provides marketing measurement and analytics solutions. It helps businesses address challenges in measuring marketing performance through its platform and services.
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