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Penny competitors & alternatives
The 12 closest competitors and alternatives to Penny among retail companies — ranked by similarity to what Penny actually does, not by market-cap band.
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About Penny
Penny Österreich operates as a food discounter offering groceries, an in-house butcher, and a large selection of brand-name products. It provides weekly special offers, coupons, and household goods to consumers in Austria.
Penny at a glance
Penny is a retail company headquartered in Germany. It has raised at least $33.4M across the 4 funding rounds on record, 3 of them with a disclosed amount. Its most recent funding round closed in April 2024.
Penny funding rounds
At least $33.4M raised across the 4 rounds on record (3 with a disclosed amount). Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | Undisclosed | 7 named | |
| — | $27M | 2 named | |
| Seed | $5M | 2 named | |
| Seed | $1.4M | 1 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Top 12 Penny competitors
Ranked by semantic similarity — how close each company is to Penny by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar retail company
SPAR Österreichische Warenhandels-AG operates as a supermarket chain providing groceries, fresh produce, meat alternatives, and household products to consumers. The company offers weekly promotional flyers, product catalogs, recipes, and digital shopping lists to assist customers with their purchases.
Similar retail company
BILLA is a major Austrian supermarket chain offering a wide range of groceries, household products, and online shopping services.
Similar retail company
REWE International AG is a major retail group operating supermarket and drugstore chains such as BILLA, BIPA, and PENNY across Austria and Europe.
Similar retail company
ALDI SUISSE is a discount supermarket chain operating in Switzerland, offering a wide range of food and household products.
Similar retail company
ALDI Nord is a major international discount supermarket chain offering a wide range of food products and household goods.
Similar retail company
ADEG is an Austrian supermarket chain that operates as a subsidiary of the REWE Group, focusing on local food retail and regional products.
Retail & Wholesale
T&G is an Austrian retailer and wholesaler specializing in food, beverages, and bulk goods with multiple regional branches.
Similar retail company
Lidl is a multinational discount supermarket chain that sells a wide range of food, household goods, and seasonal products.
Similar retail company
Aldi is a global discount supermarket chain that sells a wide range of groceries, household goods, and seasonal special items.
Similar retail company
Eurospin is an Italian discount supermarket chain offering a wide range of food and non-food products under its own brands.
Similar retail company
Lidl Romania is a major discount supermarket chain operating physical stores and an e-commerce platform offering groceries and household goods.
Similar retail company
Dino Polska S.A. operates a chain of supermarkets offering a variety of grocery products, fresh foods such as meat, vegetables, and fruit, as well as household and pet goods. The company provides weekly promotional flyers, store location services, and operates physical markets with standard operating hours.
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