The 12 closest competitors and alternatives to Picnic among e-commerce companies — ranked by similarity to what Picnic actually does, not by market-cap band.
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Picnic operates an online supermarket service that allows customers to order groceries through a mobile application for free home delivery. The company utilizes an electric delivery fleet to provide fresh food and everyday household items directly to consumers.
Picnic is an e-commerce company headquartered in Netherlands. Xcout tracks 1 named person at Picnic, including Michiel Muller (mede-oprichter Picnic). Xcout recorded 1 job posting from Picnic in the last 90 days.
Xcout recorded 1 job posting from Picnic in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Picnic's hiring signals →
Ranked by semantic similarity — how close each company is to Picnic by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Grocery delivery
Food Rocket is a food technology startup offering rapid grocery delivery services within minutes, with corporate footprints in cities such as New York, Chicago, and Palo Alto.
Similar e-commerce company
Deliveroo is an online food delivery platform that connects consumers with local restaurants, supermarkets, and shops for on-demand delivery of meals, groceries, and other products. The company provides delivery services to individual customers and corporate clients while offering partnership and employment opportunities for restaurants and couriers.
Similar e-commerce company
Le Fourgon is a French company that delivers beverages and other drinks in reusable glass bottles, collecting the empty bottles from customers for washing and reuse. It primarily serves households through home delivery in the regions where it operates.
E-commerce & Delivery
Ninja Saudi Arabia is a quick-commerce and delivery platform offering groceries, electronics, beauty products, and household items with 24-hour delivery.
Grocery Delivery
JOKR is an instant delivery app and online supermarket that allows users to order groceries and favorite products for quick delivery. The company operates in the retail industry.
E-commerce / Logistics Tech
Getir is a quick-commerce company that operates app-based grocery and convenience-item delivery, serving consumers in urban areas through local fulfillment warehouses. The Netherlands-based entity is associated with Getir’s Dutch operations, part of the broader company founded in Turkey.
Grocery Delivery
Kolonial.no, later renamed Oda, is a Norwegian online grocery retailer and home-delivery service. It serves consumers by delivering groceries ordered through its digital platform to homes in Norway and other Nordic markets.
E-commerce, Food Delivery
Market Kurly is a South Korean online grocery and food-delivery company that operates the Kurly e-commerce platform. It serves consumers in South Korea with fresh food, groceries, prepared foods, and other household products, including its well-known early-morning delivery service.
Quick-Commerce / Grocery Delivery
Rabbit Mart is a quick-commerce grocery and household delivery service operating in cities such as Cairo and Giza in Egypt.
Milk and grocery delivery
Milk & More operates a doorstep delivery service in the UK, providing fresh milk, groceries, and household essentials directly to consumers.
Food Delivery, E-commerce
Foodora is a company operating in Scandinavia that provides food and groceries delivery services. Its headquarters are located in Stockholm, Sweden, and it is part of the global operating company Delivery Hero.
Similar e-commerce company
Rohlik Group is a European e-grocery retailer that delivers a wide assortment of food products and household goods directly to consumers. The company utilizes proprietary technology and a flexible delivery model to provide rapid home delivery services across multiple European countries.
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