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Roku competitors & alternatives

ROKUStreaming MediaSan Jose, United States

The 12 closest competitors and alternatives to Roku among streaming media companies — ranked by similarity to what Roku actually does, not by market-cap band.

$22.8BMarket cap
3,600Employees
12Competitors listed

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About Roku

Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

Roku at a glance

Roku is a streaming media company headquartered in San Jose, United States. It is publicly listed (ROKU) with a market capitalisation of $22.8B. Xcout tracks 23 named people at Roku, including Anthony Wood (CEO). Xcout recorded 208 job postings from Roku in the last 90 days, naming tools such as Looker, Tableau, Datadog.

Roku leadership

  • Anthony WoodCEO
  • Charlie CollierPresident of Roku Media
  • Mustafa OzgenPresident of Devices, Product & Technology
  • Gilbert FuchsbergPresident of Subscriptions, Partnerships & Corporate Development
  • Dan JeddaChief Operating Officer & Chief Financial Officer
  • Matthew C. BanksVice President, Corporate Controller & Chief Accounting Officer

17 more named people on record for Roku, with roles, board committees and tenure — see the full roster →

Roku funding rounds on record

Every round on record:

DateRoundAmountInvestors
—$45M2 named

Some filings are not shown as funding rounds.

Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →

Hiring at Roku

Xcout recorded 208 job postings from Roku in the last 90 days, from a hiring record Xcout has kept since June 2026.

Tools named in Roku's job postings

LookerTableauDatadogClaude CodeGrafanaJiraModel Context ProtocolCursorPrometheusTensorFlowPyTorchSalesforce

The weekly hiring trend, the roles and locations behind it and all 33 tools — see Roku's hiring signals →

Recent Roku news

13 corporate events on record, with sources — see the full timeline →

Top 12 Roku competitors

Ranked by semantic similarity — how close each company is to Roku by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

SiriusXM Holdings Inc.SIRI · Streaming MediaNew York, United States
65% matchPublic

Similar streaming media company

Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.

Market cap$9.8B
Employees5,119
SiriusXM Holdings Inc. competitors & alternatives →

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