The 12 closest competitors and alternatives to Roku among streaming media companies — ranked by similarity to what Roku actually does, not by market-cap band.
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Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
Roku is a streaming media company headquartered in San Jose, United States. It is publicly listed (ROKU) with a market capitalisation of $22.8B. Xcout tracks 23 named people at Roku, including Anthony Wood (CEO). Xcout recorded 208 job postings from Roku in the last 90 days, naming tools such as Looker, Tableau, Datadog.
17 more named people on record for Roku, with roles, board committees and tenure — see the full roster →
Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| — | $45M | 2 named |
Some filings are not shown as funding rounds.
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Xcout recorded 208 job postings from Roku in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it and all 33 tools — see Roku's hiring signals →
13 corporate events on record, with sources — see the full timeline →
Ranked by semantic similarity — how close each company is to Roku by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar streaming media company
Mux is a video technology company headquartered in San Francisco, California. Mux focuses on video streaming infrastructure software and video performance analytics.
Video Streaming & Infrastructure
3Q provides a European video infrastructure platform for streaming, OTT, and FAST-channels, offering secure hosting, management, and global content distribution.
Streaming Technology
Castify.ai provides a platform that enables content owners to build, distribute, and monetize over-the-top (OTT) and connected TV (CTV) applications. The company offers tools for creating VOD applications, linear FAST channels, and managing cross-platform content distribution across smart TVs, mobile devices, and the web. It serves content creators, brands, and organizations looking to launch and monetize streaming video services.
Similar streaming media company
Quickplay is a Canadian video streaming technology company that develops software used to deliver video content to internet-connected devices.
Video Streaming & Hosting
Dacast provides a professional live streaming and video hosting platform designed for organizations that broadcast on a schedule. The company offers an end-to-end solution that enables users to host, monetize, and broadcast video content.
Media and Technology
Amagi Media Labs Limited operates as a software-as-a-service company that connects media companies to their audiences through cloud-native technology. The company's platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones, and applications instead of traditional cable or set top box services, as well as helps monetize such content through targeted advertising services for advertisers. It serves various clients in the media and entertainment industry, including content owners, broadcasters, TV networks, streaming platforms, advertisers, sports networks, and digital content providers. The company was founded in 2008 and is based in Bengaluru, India.
Similar streaming media company
fuboTV Inc. operates a live television streaming service specializing in real-time sports, news, and general entertainment content. Its operations extend across the United States and into various international territories. Through its proprietary fuboTV platform, subscribers can access this programming on a wide array of devices, including smart televisions, dedicated streaming hardware, computers, mobile phones, and tablets. The company's corporate headquarters are situated in New York, New York.
Similar streaming media company
Philo, Inc. is a technology and entertainment company headquartered in San Francisco, California. The company operates an internet-delivered television service providing live channels and on-demand content to consumers.
Similar streaming media company
Sirius XM Holdings Inc. operates as an audio entertainment company in North America. It operates through two segments, Sirius XM, and Pandora and Off-platform. The Sirius XM segment provides music, sports, entertainment, comedy, and talk and news channels, as well as podcast and infotainment services on subscription fee basis; and live, curated, and exclusive and on demand programming services through satellite radio systems and streamed through applications for mobile and home devices, and other consumer electronic equipment. This segment also distributes satellite radios through automakers and retailers, as well as its website; offers advertising other ancillary services; sells radios and accessories; and offers location-based services through two-way wireless connectivity, including safety, security, convenience, maintenance and data, remote vehicles diagnostic, and stolen or parked vehicle locator services, as well as data services related to graphical weather and fuel prices. In addition, this segment provides music channels on the DISH Network satellite television service as a programming package; Travel Link, a suite of data services that include graphical weather, fuel prices, sports schedule and scores, and movie listings; graphic information related to road closings, traffic flow, and incident data for consumers with in-vehicle navigation systems; real-time weather services in vehicles, boats, and planes; music programming and commercial-free music services for office, restaurants, and other business; and wireless communications service. The Pandora and Off-platform segment operates music, comedy, and podcast streaming platform, which offers personalized experience for listener through mobile devices, vehicle speakers, and connected devices; and provides advertising services. The company was incorporated in 2013 and is headquartered in New York.
Similar streaming media company
Netflix, Inc. serves as a worldwide entertainment provider. Its comprehensive library features television series, motion pictures, documentaries, and mobile games, spanning numerous genres and languages. Members can effortlessly stream this content through a variety of internet-connected devices, including smart TVs, digital media players, cable boxes, and mobile phones. Furthermore, the company continues to offer a DVD-by-mail subscription service to its customers in the United States. With roughly 222 million paying subscribers distributed across 190 countries, Netflix was founded in 1997 and is headquartered in Los Gatos, California.
Sports Streaming & Broadcasting
HomeTeam Live Technologies Inc. provides end-to-end broadcasting technology and streaming tools designed for sports organizations, leagues, and events. The company enables users to stream games live across various devices, including smart TVs and mobile platforms, serving a wide range of amateur, collegiate, and professional sports.
Similar streaming media company
Accedo is a global video streaming solutions provider founded in Stockholm, Sweden, over two decades ago. The company delivers local expertise and global support with multiple offices worldwide to help customers manage streaming services.
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