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Roo competitors & alternatives
The 12 closest competitors and alternatives to Roo among healthtech companies — ranked by similarity to what Roo actually does, not by market-cap band.
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About Roo
Roo operates an online staffing platform that connects veterinary professionals, including veterinarians, technicians, and assistants, with animal hospitals for relief work and permanent employment. The company provides a marketplace for scheduling flexible shifts, managing payroll, and facilitating permanent placements, alongside offering continuing education resources and student externships.
Roo at a glance
Roo is a healthtech company headquartered in United States. It has raised at least $17.3M across the 4 funding rounds on record, 3 of them with a disclosed amount. Its most recent funding round raised $1M in December 2023. Xcout tracks 10 named people at Roo, including Danny Leffel (Chief Executive Officer). Xcout recorded 26 job postings from Roo in the last 90 days, naming tools such as HubSpot, Claude, Cursor.
Roo leadership
- Danny LeffelChief Executive Officer
- John StearnsChief Technology Officer
- Audrey WuVP & Chief of Staff
- Jeffrey Bishop-HillSVP Marketplace
- Albert MangahasVice President, Data
- Charlotte WeirVice President, Partnerships
4 more named people on record for Roo, with roles, board committees and tenure — see the full roster →
Roo funding rounds
At least $17.3M raised across the 4 rounds on record (3 with a disclosed amount). Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| SEC Form D filing | $1M | — | |
| SEC Form D filing | $6M | — | |
| SEC Form D filing | Undisclosed | — | |
| SEC Form D filing | $10.3M | — |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Hiring at Roo
Xcout recorded 26 job postings from Roo in the last 90 days, from a hiring record Xcout has kept since July 2026.
Tools named in Roo's job postings
The weekly hiring trend, the roles and locations behind it — see Roo's hiring signals →
Top 12 Roo competitors
Ranked by semantic similarity — how close each company is to Roo by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar healthtech company
Vetcove operates a procurement marketplace and software platform for the veterinary industry. It helps veterinary practices compare products and pricing across distributors and manufacturers, manage purchasing, and place orders; suppliers use it to reach veterinary buyers.
Veterinary Pharmacy & Healthcare Technology
Blue Rabbit Ventures, Inc. provides an online pharmacy and home delivery platform designed for veterinary practices and pet owners. The platform integrates with practice information management systems to enable veterinarians to prescribe commercial and compounded medications, diets, and supplements while offering clients an interface for managing refills and deliveries.
Similar healthtech company
Koala Health is a U.S. pet-pharmacy and veterinary medication company that provides prescription fulfillment, compounded medications, and health-management support for pets. It serves pet owners and veterinary practices, coordinating medication orders and delivery for dogs and cats.
Similar healthtech company
Snout, Inc. provides affordable pet wellness plans and support platforms aimed at making veterinary care accessible for clinics and pet owners. The provided text confirms its corporate identity but does not specify its headquarters country.
Similar healthtech company
American Veterinary Group Holdings, LLC acquires and partners with veterinary practices to build a network of animal hospitals. The company provides operational and marketing support, professional development, and management resources to help practice owners transition ownership and support veterinary professionals.
Similar healthtech company
Mixlab, Inc. is a U.S. veterinary pharmacy and pet-health company that compounds and dispenses medications for dogs and cats. It serves veterinarians and pet owners through online ordering, home delivery, and medication-support services.
Similar healthtech company
Vet-AI, headquartered in Leeds, United Kingdom, develops technology designed to improve animal wellbeing. Its flagship offering is Joii Pet Care, an app and web platform, and it is involved in studies testing quality of life tools for vets.
Similar healthtech company
FirstVet is an international leader in veterinary telehealth, operating digital services across multiple global markets including the United States, United Kingdom, Germany, Sweden, Norway, and Finland. The company's U.S. operations are headquartered in New York, New York.
Healthcare
Community Veterinary Partners is a veterinary practice management organization that partners with and supports companion-animal veterinary hospitals. It provides operational, administrative, financial, and other resources so veterinary teams can focus on patient care and serving pet owners.
Veterinary Technology and Pharmacy Services
Vetsource provides prescription management, client engagement, and data services for veterinary practices and home delivery solutions for pet owners.
Healthcare
Heritage Vet Partners is a veterinary partner organization that specializes in acquiring and supporting mixed and large animal veterinary practices, particularly in rural areas. The company provides business, financial, operational, and administrative support to help veterinary clinics maintain their local legacy and culture while enabling staff to focus on patient and client care.
Veterinary Pharmacy
FL Wedgewood, LLC operates as a veterinary pharmacy that provides compounded medications and pharmacy solutions for companion animals, equine, wildlife, and zoo animals. The company serves veterinary practices, pet owners, and horse owners, offering customized care and an online pharmacy and e-prescribing platform called Blue Rabbit.
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