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Serko competitors & alternatives
The 12 closest competitors and alternatives to Serko among travel tech companies — ranked by similarity to what Serko actually does, not by market-cap band.
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About Serko
Serko Limited is a Software-as-a-Service (SaaS) technology company that delivers integrated online solutions for corporate travel booking and expense administration. The firm operates across New Zealand, Australia, North America, Europe, and various international territories. Its flagship product, Zeno Travel, serves as a comprehensive online platform enabling business travelers to reserve flights, rail tickets, hotel stays, rental vehicles, and airport transfers, all while ensuring compliance with company travel policies. Another key offering, Zeno Expense, automates the entire lifecycle of business expenditures, from the submission and reconciliation of corporate card and personal out-of-pocket costs to their eventual reimbursement. The company also provides Serko Mobile, a convenient application for both iOS and Android devices, giving users on-the-go access to crucial travel information and booking capabilities. Founded in 1994, Serko Limited maintains its headquarters in Auckland, New Zealand.
Serko at a glance
Serko is a travel tech company headquartered in New Zealand. It is publicly listed (SKO) with a market capitalisation of $105.5M. Xcout tracks 13 named people at Serko, including Matt Gerrie (Chief Operating Officer).
Serko leadership
- Matt GerrieChief Operating Officer
- Shane SampsonChief Financial Officer
- Simon YoungChief Technology Officer
- David HolyokeChief Product Officer
- Liz FraserChief Revenue Officer
- Rachael SatherleyChief People Officer
7 more named people on record for Serko, with roles, board committees and tenure — see the full roster →
Top 12 Serko competitors
Ranked by semantic similarity — how close each company is to Serko by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar travel tech company
Flight Centre Travel Group Limited provides travel retailing services for the leisure and corporate sectors in Australia, New Zealand, the Americas, Europe, the Middle East, Africa, Asia, and internationally. The company offers leisure travel services for the niche sectors, as well as mass, youth, premium, and cruise markets; and corporate travel services for organizations of various sizes across industries, as well as supplies products to its national and international network, or travel retail outlets. It also provides tour operations, hotel management, and destination management services. In addition, the company offers other travel related services, including foreign currency exchange and travel academies; recruitment marketing and bike retailing; and employee benefit services. It provides its services primarily under the Flight Centre brand, as well as other travel brands. The company was formerly known as Flight Centre Limited and changed its name to Flight Centre Travel Group Limited in November 2013. Flight Centre Travel Group Limited was incorporated in 1987 and is headquartered in South Brisbane, Australia.
Similar travel tech company
Tabikobo Co. Ltd. is a travel services provider operating both within Japan and internationally. The company specializes in arranging corporate travel, encompassing a wide range of needs such as overseas business excursions, MICE (Meetings, Incentives, Conferences, and Exhibitions) events, incentive programs, company outings, study tours, training trips, and general group travel. Furthermore, Tabikobo also offers support for concerts and other special events. Beyond its core travel offerings, the firm provides online hotel booking facilities and delivers management assistance for virtual events and webinars. Founded in 1994, Tabikobo Co. Ltd. has its headquarters located in Tokyo, Japan.
Travel Technology
Helloworld Travel Limited operates as a travel distribution company in Australia, New Zealand, and internationally. The company provides international and domestic travel products and services, as well as operates retail distribution networks of travel agents and coaches. It also operates retail travel brands, including Helloworld Travel–the Travel Professionals, Helloworld Business Travel, Magellan Travel, Express Travel Group, Alatus, Independent Travel Group, Select Travel Group, First Travel Group, Mobile Travel Agents, My Travel Group, The Travel Brokers, and iTalktravel and Cruise; and distributes travel products and solutions under the Viva Holidays, Sunlover Holidays, Territory Discoveries, Asia Escape Holidays, Ready Rooms, Ultimate Journeys, and GO Holidays names. In addition, the company provides Inbound and destination management services; air consolidation services under the AirTickets, Express Tickets, and SmartTickets brands; technological ticketing solutions to travel agents and networks; and transport operation and ground handling services. Further, it offers access to a database of various ocean and river cruise products, including itineraries, cruise lines, ocean and river cruise vessels, and information on various ports, as well as cruise packaging and services. The company was formerly known as Helloworld Limited and changed its name to Helloworld Travel Limited in April 2017. Helloworld Travel Limited was incorporated in 2000 and is headquartered in Southbank, Australia.
Similar travel tech company
Egencia is a travel arrangements company headquartered in New York that provides corporate travel management solutions suited for businesses of any size.
Similar travel tech company
American Express Global Business Travel is a leading B2B corporate travel management platform serving enterprise clients globally.
Similar travel tech company
BCD Travel provides corporate travel management, meetings and events planning, and consulting services for businesses of all sizes worldwide. The company offers technology platforms and tools for booking, trip management, expense solutions, and travel program optimization.
Travel Technology
Fairfly is a technology company headquartered in Tel Aviv, Israel, that provides travel intelligence and optimization software for corporate air travel management.
Travel Technology
Deem is a corporate travel management platform formerly owned by Travelport, which is headquartered in London, United Kingdom. Deem was acquired by Juniper Group to expand its travel technology portfolio.
Similar travel tech company
Trip.com Group Limited operates as a leading global travel platform, delivering a comprehensive array of services to both leisure and business travelers across China and internationally. For individual customers, the company acts as an intermediary, facilitating hotel bookings and providing a broad spectrum of transportation ticketing, including flights, trains, intercity buses, and ferries. To enhance the travel experience, it also offers diverse travel insurance policies (e.g., for flight delays, accidents, or lost baggage) and value-added air travel services such as ticket delivery, online check-in, seat selection, expedited security screening, real-time flight tracking, and exclusive airport lounge access. Beyond individual bookings, Trip.com Group curates various packaged tour products for independent leisure travelers, spanning group, semi-group, and fully customized itineraries. These packages often integrate diverse transportation methods, from air and cruise to bus and car rentals, alongside accommodation. Its in-destination offerings encompass local transport, event tickets, activities, insurance, visa assistance, and professional tour guide services, ensuring comprehensive on-site support. For its corporate clientele, the company furnishes tailored solutions encompassing business visits, incentive travel, and meeting and conference planning. It also provides an advanced Corporate Travel Management System – an integrated online platform that facilitates information management, online booking with authorization workflows, real-time inquiries, and comprehensive travel reporting. This system is designed to enable data collection and analysis, industry benchmarking, and significant cost-saving optimization for businesses. In addition, the group extends into supplementary areas such as online advertising and financial services. The company manages a portfolio of well-known travel brands, including Ctrip, Qunar, Trip.com, and Skyscanner. Originally established in Shanghai, People's Republic of China, in 1999, the entity was initially known as Ctrip.com International, Ltd. before officially rebranding as Trip.com Group Limited in October 2019.
Travel Technology
HRS Group operates an online hotel booking portal tailored for business travelers and small to medium-sized companies. The platform offers customized travel solutions, special discounted rates, flexible cancellation policies, and digital payment and check-in services.
Similar travel tech company
TravelPerk, Inc. is a private travel management company headquartered in Barcelona, Spain, with additional office locations in cities like Berlin, London, and Edinburgh. The company facilitates business travel services and recently acquired American Travel Solutions LLC (AmTrav).
Similar travel tech company
TripActions, Inc., also known as Navan, Inc., is a travel company founded in May 2015 by Ariel Cohen and Ilan Twig. Headquartered in Palo Alto, California, the company provides corporate travel management services and maintains offices in the United States.
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