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Sonic Automotive, Inc.

SAHAutomotiveCharlotte, United States

Sonic Automotive, Inc. operates as a significant automotive retailer across the United States, structuring its diverse business activities into two primary divisions: Franchised Dealerships and EchoPark. The Franchised Dealerships segment is responsible for selling both new and pre-owned cars and light trucks, in addition to supplying replacement parts. This division also provides a full range of services, including routine vehicle maintenance, authorized manufacturer warranty repairs, and specialized paint and collision repair. Moreover, it assists customers in securing supplementary products such as extended warranties, service contracts, financing options, insurance, and other aftermarket offerings. The EchoPark segment specializes in the retail of used cars and light trucks. Operating from its dedicated pre-owned vehicle specialty stores, this division also helps clients with the purchase of finance and insurance products. As of December 31, 2021, Sonic Automotive's extensive network included 140 new vehicle franchises representing 28 distinct automotive brands. The company also managed 17 collision repair centers spread across 17 states, alongside 46 EchoPark stores located in 16 states, which comprised 11 Northwest Motorsport pre-owned vehicle outlets. Founded in 1997, Sonic Automotive, Inc. is headquartered in Charlotte, North Carolina.

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Sonic Automotive, Inc. at a glance

Sonic Automotive, Inc. is an automotive company headquartered in Charlotte, United States. It is publicly listed (SAH) with a market capitalisation of $2B. Xcout tracks 24 named people at Sonic Automotive, Inc., including David Bruton Smith (Chief Executive Officer & Chairman). Xcout recorded 1,027 job postings from Sonic Automotive, Inc. in the last 90 days, naming tools such as ADP, Workday, Confluence.

Industry
Automotive
Headquarters
Charlotte, United States
Market cap
$2B
Employees
11,000
Ticker
SAH
Job postings recorded (90 days)
1,027
Xcout AI Rank
0/100 ▼
Xcout Green Rank
1/100

Sonic Automotive, Inc. leadership

  • David Bruton SmithChief Executive Officer & Chairman
  • Frank Jeff DykePresident & Director
  • Jeff DykePresident, Director
  • Thomas KeenChief Operating Officer
  • Heath R. ByrdExecutive Vice President & Chief Financial Officer
  • Stephen CarvelliChief Technology Officer

18 more named people on record for Sonic Automotive, Inc., with roles, board committees and tenure — see the full roster →

Hiring at Sonic Automotive, Inc.

Xcout recorded 1,027 job postings from Sonic Automotive, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.

Tools named in Sonic Automotive, Inc.'s job postings

ADPWorkdayConfluenceJira

The weekly hiring trend, the roles and locations behind it — see Sonic Automotive, Inc.'s hiring signals →

Hiring vs the trend

In line in AI hiring

Based on 647 job postings in the last 8 weeks (17 Aug – 11 Oct 2026), compared with 153 enterprise consumer cyclical companies.

This describes a hiring pattern — how often Sonic Automotive, Inc.’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.

Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.

Tech stack

SparkRust

Sonic Automotive, Inc. competitors

A few of Sonic Automotive, Inc.'s closest competitors — see the full list of competitors and alternatives →

XPEL, Inc.XPEL · Auto - PartsSan Antonio, United States
67% matchPublicAI 4/100 ▲Green 15/100 ▲

XPEL, Inc. is a company that develops, manufactures, distributes, and installs a comprehensive range of aftermarket products primarily aimed at protecting and enhancing automotive vehicles, with select offerings for architectural applications. Their core product portfolio features advanced protective films for vehicle paint and surfaces, headlight protection solutions, and a variety of window films for both cars and buildings. Additionally, XPEL provides proprietary software to support its operations. Beyond these primary offerings, the company supplies high-performance ceramic coatings, branded merchandise and apparel, and a full suite of professional installation tools and accessories, including items like squeegees, microfiber towels, application fluids, and cutting devices. Customers can also access paint protection kits, car wash essentials, and after-care products directly through XPEL's website. The company reaches its diverse customer base – which includes independent installers, new car dealerships, third-party distributors, and company-owned installation centers – through an extensive network that also encompasses franchisees and direct online sales. With its corporate headquarters in San Antonio, Texas, XPEL, Inc. has expanded its operations globally since its founding in 1997, serving markets across the United States, China, Canada, Continental Europe, the United Kingdom, the Asia Pacific region, Latin America, and the Middle East/Africa.

Market cap$1.2B
Employees1,337
PythonAWSAzureGCP
XPEL, Inc. competitors & alternatives →
Copart, Inc.CPRT · Specialty Business ServicesDallas, United States
63% matchPublic

Copart, Inc. stands as a prominent global provider of online vehicle auctions and comprehensive vehicle remarketing services. The company extends its operations across numerous international markets, including the United States, the United Kingdom, Germany, Brazil, Canada, the United Arab Emirates, Spain, Finland, Oman, the Republic of Ireland, and Bahrain. At its core, Copart enables the buying and selling of vehicles over the internet through its sophisticated "virtual bidding" online auction platform. Its extensive range of services supports the entire vehicle disposition process, encompassing aspects such as direct online access for sellers, expert salvage and general vehicle valuation, end-of-life vehicle handling, logistics and transportation management, and dedicated vehicle inspection facilities. Additional offerings include on-demand reporting, efficient title processing and express services, loan payoff assistance, adaptable vehicle processing programs, and direct "Buy It Now" purchase options, alongside specialized services for dealerships. Beyond its primary auction site, Copart manages several direct vehicle acquisition and sales platforms, such as BluCar, CashForCars.com, CashForCars.ca, CashForCars.de, CashForCars.co.uk, and Cash-for-cars.ie. Furthermore, its Copart Recycling service offers the public an avenue to procure individual parts from salvaged and end-of-life automobiles. The company is also at the forefront of technological innovation within its field. Its proprietary Copart 360 system generates detailed, 360-degree interactive views of both the interiors and exteriors of cars, trucks, and vans. Another key tool, IntelliSeller, is an automated platform that leverages Copart's vast vehicle and sales data to assist sellers in making informed decisions about their auction strategies. Expanding its scope, Copart also provides remarketing services for wholesale construction, agricultural, and fleet equipment through its Purple Wave Inc. subsidiary, which conducts no-reserve online auctions. Additionally, it handles the remarketing of wholesale powersport vehicles via both live and online auction formats. Copart serves a diverse client base, including licensed vehicle dismantlers, rebuilders, repair professionals, used vehicle dealers, exporters, and members of the general public. Established in 1982, Copart, Inc. is headquartered in Dallas, Texas.

Market cap$25.5B
Employees11,600
Copart, Inc. competitors & alternatives →
Rush Enterprises, Inc.RUSHA · Auto - DealershipsNew Braunfels, United States
63% matchPublicAI 0/100Green 0/100

Rush Enterprises, Inc. is a prominent provider of commercial vehicles and associated services throughout the United States. Operating a vast network of dealerships known as Rush Truck Centers, the company offers a diverse selection of new commercial vehicles from renowned manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, and Blue Bird. Beyond new vehicle sales, Rush Enterprises facilitates the acquisition of pre-owned commercial vehicles, supplies a comprehensive range of aftermarket parts, and delivers essential services including maintenance and repair, financing solutions, and vehicle leasing and rental. To support its commercial clients further, the company extends various insurance options, such as property and casualty coverage – encompassing collision, liability, cargo, and credit life policies. Its service portfolio also covers specialized offerings like equipment and parts installation and repair, comprehensive paint and body shop services, thorough pre-delivery inspections for new vehicles, and truck modification capabilities, including natural gas fuel system integration. Moreover, Rush Enterprises performs body and chassis upfitting, component installation, and retails tires specifically designed for commercial use. It also offers both new and used trailers, and vehicle telematics products. Uniquely, the company manufactures its own compressed natural gas (CNG) fuel systems and their associated components for commercial vehicles. The diverse clientele spans regional and national commercial fleets, large corporations, governmental bodies at local and state levels, and independent owner-operators. Operating across numerous U.S. states, its extensive network includes locations in Alabama, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, Nebraska, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, and Virginia. Founded in 1965, Rush Enterprises, Inc. maintains its corporate headquarters in New Braunfels, Texas.

Market cap$5.2B
Employees7,937
AWSAzure
Rush Enterprises, Inc. competitors & alternatives →

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More on Sonic Automotive, Inc. in Xcout Intel

  • 24 named people with titles, LinkedIn and board committees
  • Weekly hiring history and the mix of roles behind it
  • 1 corporate event with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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