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The Vita Coco Company, Inc.

COCOFood & BeverageNew York City, United States

The Vita Coco Company, Inc. is a global beverage enterprise, founded in New York in 2004, primarily engaged in the development, marketing, and distribution of its flagship Vita Coco-branded coconut water. Its extensive market presence spans the United States, Canada, Europe, the Middle East, and the Asia Pacific region. Beyond its core product, the company's diverse portfolio encompasses coconut oil and milk, Hydration Drink Mix (a powdered flavored coconut water), sparkling water, the plant-based energy drink Runa, purified water under the Ever & Ever label, and PWR LIFT, a protein-enhanced fitness beverage. The firm leverages a broad distribution network, reaching consumers through club stores, grocery chains, pharmacies, mass merchandisers, convenience stores, online channels, and foodservice providers. Furthermore, Vita Coco acts as a wholesale supplier of coconut water and coconut oil categories to other retailers. Originally known as All Market Inc., the company officially adopted The Vita Coco Company, Inc. as its name in September 2021.

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The Vita Coco Company, Inc. at a glance

The Vita Coco Company, Inc. is a food & beverage company headquartered in New York City, United States. It is publicly listed (COCO) with a market capitalisation of $3.4B. Xcout tracks 17 named people at The Vita Coco Company, Inc., including Martin F. Roper (Chief Executive Officer & Director). Xcout recorded 34 job postings from The Vita Coco Company, Inc. in the last 90 days.

Industry
Food & Beverage
Headquarters
New York City, United States
Market cap
$3.4B
Employees
336
Ticker
COCO
Job postings recorded (90 days)
34
Xcout AI Rank
0/100

The Vita Coco Company, Inc. leadership

  • Martin F. RoperChief Executive Officer & Director
  • Jonathan BurthChief Operating Officer
  • Corey BakerCFO & Interim Chief Accounting Officer
  • Charles Van EsChief Commercial Officer
  • Jane PriorChief Marketing Officer
  • Michael KirbanCo-Founder, Executive Chairman & President

11 more named people on record for The Vita Coco Company, Inc., with roles, board committees and tenure — see the full roster →

Hiring at The Vita Coco Company, Inc.

Xcout recorded 34 job postings from The Vita Coco Company, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.

The weekly hiring trend, the roles and locations behind it — see The Vita Coco Company, Inc.'s hiring signals →

The Vita Coco Company, Inc. competitors

A few of The Vita Coco Company, Inc.'s closest competitors — see the full list of competitors and alternatives →

Celsius Holdings, Inc.CELH · Beverages - Non-AlcoholicBoca Raton, United States
71% matchPublic

Celsius Holdings, Inc. is a global enterprise specializing in the development, production, promotion, and distribution of functional beverages and liquid nutritional supplements. Its extensive reach covers North America, Europe, Asia, and other international markets. The company's diverse product lineup includes CELSIUS Originals, offering both sparkling and still functional energy drinks. For a dietary supplement with an energy boost, they provide CELSIUS HEAT, available in carbonated varieties like apple jack'd, orangesicle, and inferno punch, as well as cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit. Muscle recovery is addressed with CELSIUS BCCA+ENERGY, a functional energy drink rich in branched-chain amino acids. Consumers seeking on-the-go options can find CELSIUS On-the-Go, which packages the active ingredients of their energy drinks as a powder in individual packets and canisters. Additionally, their CELSIUS Sweetened line features non-carbonated functional energy drinks in flavors such as sparkling grapefruit, cucumber lime, orange pomegranate, pineapple coconut, watermelon berry, and strawberries and cream. Celsius Holdings ensures its products reach a broad audience through a multifaceted distribution strategy, encompassing direct-to-store delivery partnerships, direct sales to various retailers including supermarkets, convenience stores, pharmacies, nutritional stores, and mass merchants, as well as sales to health clubs, spas, gyms, the military, and e-commerce channels. Founded in 2004 as Vector Ventures, Inc. before adopting its current name in January 2007, the company's headquarters are located in Boca Raton, Florida.

Market cap$7.3B
Employees1,497
Celsius Holdings, Inc. competitors & alternatives →

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More on The Vita Coco Company, Inc. in Xcout Intel

  • 17 named people with titles, LinkedIn and board committees
  • Weekly hiring history and the mix of roles behind it
  • 2 corporate events with sources — deals, leadership changes, layoffs
  • The full competitor set, tracking, exports and API access
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