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Upwards competitors & alternatives
The 12 closest competitors and alternatives to Upwards among child care companies — ranked by similarity to what Upwards actually does, not by market-cap band.
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About Upwards
Upwards is a family care technology company headquartered in Los Angeles, California, that operates a platform helping parents discover, access, and afford daycare, preschool, and nanny services.
Upwards at a glance
Upwards is a child care company headquartered in United States. It has raised at least $33M across the 2 funding rounds on record. Its most recent funding round, Series B, raised $21M in February 2024. Xcout tracks 3 named people at Upwards, including Jessica Chang (CEO).
Upwards leadership
- Jessica ChangCEO
- Jesse ForrestCTO
- Matt ReillyCPO
Upwards funding rounds
At least $33M raised across the 2 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series B | $21M | 11 named | |
| Series A | $12M | 2 named |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Top 12 Upwards competitors
Ranked by semantic similarity — how close each company is to Upwards by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Services
UrbanSitter, Inc. is an online platform based in San Francisco, California, that connects parents with trusted local babysitters and childcare providers. Operating within the sharing economy, it leverages peer-to-peer recommendations for finding care.
Childcare Services
Nanny Lane is an online platform that connects families with nannies and offers related services such as payroll, background checks, and hiring assistance.
Technology Services
HelloTech, Inc. is a technology service platform headquartered in Los Angeles, California. The company provides on-demand in-home technical support, installation services, and computer repair solutions to consumers.
Home Care Services
CareFamily operates as a boutique private home care referral agency that helps families and advisors in California assemble custom care teams, including care managers, nurses, and attendants. The company provides services such as private live-in care and memory care while also assisting households with employment structures, payroll compliance, and workers' compensation.
Childcare and Domestic Staffing Services
GreatAuPair operates an online matching platform connecting families with au pairs, nannies, babysitters, pet sitters, housekeepers, tutors, senior care providers, and personal assistants worldwide.
Consulting
Nuuri operates a UK-based nursery search and enrolment platform designed to help parents find, compare, and shortlist childcare options. The platform provides tools for calculating costs, understanding government funding, and reviewing inspection reports to facilitate the nursery selection process.
Employment Services
Nanny Services is an online platform that connects Canadian families with care providers such as nannies, babysitters, housekeepers, and tutors.
Consulting
UP.Labs is a venture firm operating industry-specific venture labs out of offices in Los Angeles and Silicon Valley to transform physical industries by building vertical AI startups.
Childcare
Tiney is a technology company headquartered in London, United Kingdom, that helps parents find trusted local childminders and provides regulatory frameworks for childcare.
Childcare
Vivvi is an educational childcare and early learning organization headquartered in New York, NY, founded in 2018 to provide modern child care solutions.
Childcare Services
Nounou-Top is a digital platform that connects parents with childcare providers and offers tools for managing administrative tasks and daily communication.
Personal & Household Care
Hello Bello is a consumer goods company headquartered in Pacific Palisades, California, that provides premium, plant-based, and affordable baby products such as hypoallergenic diapers and wipes delivered through subscription bundles.
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