The 12 closest competitors and alternatives to Wayfair among e-commerce companies — ranked by similarity to what Wayfair actually does, not by market-cap band.
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Wayfair Inc. operates as a leading e-commerce enterprise, conducting its retail activities both across the United States and internationally. The company boasts an extensive catalog featuring approximately 33 million distinct products for the home sector, distributed under a variety of proprietary brands. Through its dedicated online platforms, which include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, customers can browse and purchase a wide array of items, from furniture and decorative accents to kitchenware and home renovation supplies. Established in 2002, Wayfair Inc. maintains its corporate headquarters in Boston, Massachusetts.
Wayfair is an e-commerce company headquartered in Boston, United States. It is publicly listed (W) with a market capitalisation of $14.5B. Xcout tracks 22 named people at Wayfair, including Niraj Shah (CEO).
16 more named people on record for Wayfair, with roles, board committees and tenure — see the full roster →
Ranked by semantic similarity — how close each company is to Wayfair by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar e-commerce company
Chairish, Inc. operates an online marketplace for vintage and luxury home furnishings, art, and decor. Headquartered with a mailing address in San Francisco, California, the company connects buyers and sellers of high-end pre-owned goods.
Similar e-commerce company
1stdibs.Com, Inc. operates an online marketplace for luxury design products worldwide. The company’s marketplace connects customers with sellers and makers of vintage, antique, contemporary furniture, home décor, jewelry, watches, art, and fashion products. It also provides advertising services. 1stdibs.Com, Inc. was incorporated in 2000 and is headquartered in New York, New York.
Similar e-commerce company
Chairish operates an online marketplace that offers luxury vintage and designer furniture, decor, art, and jewelry. It serves consumers and collectors looking to buy or sell one-of-a-kind home furnishings and accessories.
E-commerce and Interior Design
Homebook is a Polish e-commerce platform and interior design portal that offers a wide range of furniture, home decor, and professional design services.
Marketplace
Qeeka Home (Cayman) Inc., together with its subsidiaries, operates online interior design and construction platform in the People’s Republic of China. The company operates through SaaS and Marketing Service business; Interior Design and Construction business; and Innovation and Others business segments. It provides marketing service, such as budget planning and executing, online marketplace, sales leads process management, customer engagement and feedback, and performance monitoring and analytics tools, as well as targeted marketing to internet data center service providers; and value-added services comprising third-party inspection services to the individual customers. The company also offers building and home decoration material supply chain services; investment management, platform, electronic commerce, supply chain, financial information, and information technology services; construction materials; and internet information services. In addition, it engages in cross-border e-commerce business. Qeeka Home (Cayman) Inc. was formerly known as China Home (Cayman) Inc. and changed its name to Qeeka Home (Cayman) Inc. in April 2018. The company was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
Retail & E-commerce
Joss & Main is an online home retailer that offers a wide selection of furniture, decor, lighting, rugs, bedding, and outdoor products featuring contemporary and classic styles. The company serves homeowners and interior design customers looking to furnish and decorate various living spaces.
E-commerce & Retail
Perigold is an online retailer offering luxury home furnishings, decor, and design products from various brands. The company provides furniture, lighting, rugs, bedding, and bath items for multiple rooms and styles, serving consumers and design professionals with delivery and concierge services.
E-commerce & Retail
AllModern is an online furniture and home decor retailer offering a wide selection of modern furnishings for every room.
Retail & E-commerce
Made In Cookware is an e-commerce company that manufactures and sells professional-quality cookware, knives, bakeware, and tabletop products.
Luxury Home Design & E-commerce
Forte Brands LLC operates an e-commerce platform offering premium European and North American luxury kitchen and bathroom products, including faucets, fixtures, bathtubs, showers, and decorative hardware. The company serves consumers and connects them with a network of local showrooms for expert design consultation and personalized service.
Retail & E-commerce
Furniture.com is an online and in-store retailer offering a wide selection of home furnishings, decor, mattresses, and outdoor living products.
Similar e-commerce company
BHG Group AB (publ) operates as a leading online retail group, serving consumers across the Nordic region, wider Europe, and internationally. Its business is primarily divided into two segments: Do-It-Yourself (DIY) and Home Furnishing. The company offers an extensive catalogue of roughly 1.5 million products, spanning categories like DIY supplies, leisure goods, furniture, and home decor items. This vast selection is distributed through nearly 100 e-commerce platforms, including notable sites such as bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, further supported by approximately 70 physical showrooms. Established in 2006 and based in Malmö, Sweden, the company adopted its current name, BHG Group AB (publ), in May 2020, having previously been known as Bygghemma Group First AB (publ).
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