The 12 closest competitors and alternatives to Wilton among baking and cake decorating companies — ranked by similarity to what Wilton actually does, not by market-cap band.
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Wilton provides baking and decorating essentials, including bakeware, tools, icing colors, and ingredients for home bakers and cake decorators. The company also offers recipes, tutorials, and hands-on baking and decorating classes through the Wilton Sweet Studio.
Wilton is a baking and cake decorating company headquartered in United States. Xcout tracks 3 named people at Wilton, including Norman Wilton (Co-director / Leader).
Ranked by semantic similarity — how close each company is to Wilton by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Baking and Cake Decorating Supplies
The Cake Decorating Company is an online retailer providing a wide range of baking ingredients, tools, and packaging for professional and home cake decorators.
Baking and Cake Decorating Supplies
Cakers Warehouse is an Australian retailer providing a wide range of cake decorating supplies, baking ingredients, equipment, and classes.
Baking supplies and ingredients
Baktotaal is an online retailer specializing in baking ingredients, tools, and cake decoration supplies for both professional and home bakers.
Baking and Confectionery Supplies
Konditorhuset is an online store in Norway that sells baking equipment, cake decorating tools, edible ingredients, and packaging.
Baking and Confectionery Supplies
Azucren is a supplier of professional baking ingredients, creative pastry tools, and packaging materials for confectionery and cake design.
Bakery and Confectionery Supplies
Delyclar is an Ecuadorian specialty store providing baking, pastry, and chocolate-making supplies, tools, and courses for professionals and beginners.
Bakery and Confectionery Supplies
OzdobDort is an e-commerce company based in the Czech Republic specializing in baking tools, cake decorating supplies, ingredients, and party accessories.
Housewares
WKI Holding Company, Inc. manufactures and markets household products, including bakeware, dinnerware, and kitchen and rangetop cookware.
Baking Supplies and Tools
Bake House is an e-commerce retailer in Pakistan offering a wide range of baking tools, ingredients, and cake decorating supplies.
Baking supplies
BakeryBits is an online retailer providing professional-grade baking equipment, ingredients, and flour to home and trade bakers.
Baking Supplies and Confectionery
Sladké potřeby is an e-commerce website selling baking supplies, ingredients, food coloring, marzipan, cake decorations, and kitchen utensils.
Wholesale for bakers and confectioners
Beko Groothandel is a wholesale supplier for bakers, pastry chefs, and chocolatiers, providing ingredients, packaging, and tools with distribution centers across the Netherlands and Belgium.
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