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Xero competitors & alternatives
The 12 closest competitors and alternatives to Xero among software & services companies — ranked by similarity to what Xero actually does, not by market-cap band.
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About Xero
Xero Ltd is a technology company headquartered in Wellington, New Zealand, that provides cloud-based accounting software for small and medium-sized businesses.
Xero at a glance
Xero is a software & services company headquartered in Wellington, New Zealand. It is publicly listed (XRO) with a market capitalisation of $9.9B. Xcout recorded 293 job postings from Xero in the last 90 days, naming tools such as Salesforce, Zendesk, Workday.
Hiring at Xero
Xcout recorded 293 job postings from Xero in the last 90 days, from a hiring record Xcout has kept since April 2026.
Tools named in Xero's job postings
The weekly hiring trend, the roles and locations behind it and all 16 tools — see Xero's hiring signals →
Top 12 Xero competitors
Ranked by semantic similarity — how close each company is to Xero by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Software
FreshBooks provides all-in-one cloud-based accounting and invoicing software tailored for small businesses, freelancers, and solopreneurs. Its platform offers tools for billing and payments, expense tracking, payroll, mileage tracking, and financial reporting to help users manage their daily operations and client collaborations.
Software
Siigo provides cloud-based accounting, administrative, and electronic invoicing software solutions for small and medium-sized businesses in Latin America.
Software
Capsule CRM provides a cloud-based customer relationship management platform designed for small and medium-sized businesses.
Similar software & services company
Headquartered in Sydney, Australia, Xref Limited is an HR technology company specializing in the automation of candidate reference checks for employers. Its services are available in Australia, Canada, the United Kingdom, New Zealand, and the United States. The company operates primarily through two divisions: Candidate Referencing and Identity Verification. Xref offers a namesake automated platform that facilitates reference checking, providing functionalities such as customizable templates, talent sourcing assistance, comprehensive background and identity verification, insightful analytics, and robust security and compliance features. This technology caters to diverse sectors, including non-profit organizations, healthcare and aged care, hospitality, construction, retail, alongside government and public entities.
Software
WorkflowMax provides all-in-one job management software for service firms to handle quoting, time tracking, and invoicing.
SaaS
Cin7 provides cloud-based inventory management and enterprise resource planning (ERP) software designed for small and mid-sized businesses. Its platform connects suppliers, warehouses, and sales channels into a single system to automate order processing, track inventory, and streamline supply chain operations.
Business Software
bexio provides an all-in-one cloud-based business software for small and medium-sized enterprises in Switzerland covering accounting, invoicing, payroll, and contact management.
SaaS
Established in 2012 and headquartered in Tokyo, Japan, freee K.K. specializes in delivering cloud-native accounting and human resources software. Its product portfolio includes Accounting freee, an integrated accounting platform tailored for small and medium-sized businesses (SMBs), and HR freee, a comprehensive cloud-based solution offering payroll and other HR management functions, also designed for SMBs.
SaaS
Simpro is a global SaaS company that provides cloud-based job and project management software to those in field service and trade contracting industries. The company was founded 2002 and has offices in Australia, New Zealand, the United Kingdom and the United States.
Software as a Service (SaaS)
Fortnox provides a cloud-based platform for accounting, invoicing, payroll, and financial management services for businesses and accounting firms.
SaaS
Sage Intacct is a cloud-based financial management and accounting software platform owned by Sage. It serves small and midsize businesses and accounting firms with capabilities such as general ledger, accounts payable and receivable, cash management, financial reporting, and automation.
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