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YouGov competitors & alternatives
The 12 closest competitors and alternatives to YouGov among market research companies — ranked by similarity to what YouGov actually does, not by market-cap band.
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About YouGov
YouGov plc delivers online market research solutions across a wide international footprint, encompassing the United Kingdom, the United States, Germany, the Nordic region, the Middle East, Continental Europe, and the Asia Pacific. Its operations are structured into three distinct segments: Data Products, Data Services, and Custom Research. The Data Products segment provides pre-packaged, syndicated data accessible to subscribers. Through its Data Services arm, the company offers rapid-response solutions to its clientele. Meanwhile, the Custom Research division specializes in delivering diverse quantitative and qualitative research projects tailored to specific needs. Beyond its primary research activities, YouGov plc also engages in software development, media content creation, and the provision of operational support. Established in 2000, YouGov plc maintains its corporate headquarters in London, UK.
YouGov at a glance
YouGov is a market research company headquartered in London, United Kingdom, founded in 1998. Xcout tracks 21 named people at YouGov, including Caryn Gail Seidman-Becker (Chairman & Chief Executive Officer). Xcout recorded 7 job postings from YouGov in the last 90 days.
YouGov leadership
- Caryn Gail Seidman-BeckerChairman & Chief Executive Officer
- Julien ChevignonCEO - Europe
- Laura RobbieCEO - APAC & MENAI
- Matthias GrossCEO - DACH
- Ray MartinCEO - Americas
- William UllsteinCEO - UK
15 more named people on record for YouGov, with roles, board committees and tenure — see the full roster →
Hiring at YouGov
Xcout recorded 7 job postings from YouGov in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see YouGov's hiring signals →
Top 12 YouGov competitors
Ranked by semantic similarity — how close each company is to YouGov by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar market research company
The Harris Poll UK is a market research agency that provides brands with customer experience, custom research, and polling insights.
Similar market research company
The Harris Poll is a global market research and advisory company providing public opinion polling, data intelligence, and consulting solutions.
Similar market research company
Roy Morgan Research is an Australian market research and public opinion polling company that provides data, consumer analysis, and brand trust metrics.
Market Research and Analysis
Novus is a Swedish research and analysis company that provides data-driven insights on public opinion, consumer behavior, and brand communication.
Similar market research company
Norstat is a leading provider of data collection for market research and insights, offering access to high-quality consumer panels across multiple countries.
Market Research & Consulting
Ipsos Group S.A. is a multinational market research and consulting firm, headquartered in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on Euronext Paris since 1 July 1999.
Market Research Tech
Vypr, also known as VYPR Validation Technologies Limited, is a world-leading product intelligence business. Registered in England, the company enables businesses to validate product ideas and concepts. Its headquarters are in Manchester, England.
Similar market research company
Huq Industries Limited is a location intelligence and research services provider headquartered in London, England. Established as a trusted data firm, it supplies validated footfall data and consumer movement insights for retail, commercial real estate, and public sector organizations.
Similar market research company
VoiceFive is a global market research company, owned by Comscore, that studies and reports on internet trends and consumer behavior.
Market Research & Insights Technology
The Evolved Group is an insights technology and consulting company that provides AI-powered qualitative research platforms, strategic market research services, and online community management. It serves corporate brands and agencies by connecting them with consumer data to optimize experiences and drive business success.
Similar market research company
GutCheck is a market research company that provides qualitative and quantitative research services, including online communities, interviews, and other agile research methods. It serves brands and organizations seeking consumer insights to inform product, marketing, and business decisions.
Similar market research company
NIQ provides consumer intelligence solutions, market measurement, and data analytics to help businesses understand consumer behavior and market trends. The company serves various industries, including consumer packaged goods, retail, technology, and financial services, utilizing AI and data platforms to power business workflows.
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