The 12 closest competitors and alternatives to About You among e-commerce companies — ranked by similarity to what About You actually does, not by market-cap band.
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ABOUT YOU is a German fashion online retailer headquartered in Hamburg. Founded in 2014 as a subsidiary of Otto Group, it has grown into one of Europe's leading fashion and lifestyle e-commerce groups, operating a B2C online fashion store.
Ranked by semantic similarity — how close each company is to About You by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar e-commerce company
Mytheresa is an e-commerce retailer specializing in luxury fashion, including designer clothing, shoes, bags, accessories, and lifestyle products. It serves affluent consumers globally through its online platform and operates from Germany, despite the provided country being the United Kingdom.
Similar e-commerce company
Nelly Group AB operates digital fashion and beauty destinations, primarily serving young women in the Nordic region through Nelly.com and flagship stores, as well as offering fashion for young men via NLYMan.com. The company combines its own brands with an international portfolio of selected external brands, utilizing digital marketing and direct-to-consumer sales.
Similar e-commerce company
NA-KD is an online retailer that offers a wide range of women's fashion products, including clothing, shoes, and accessories. The company serves female consumers by providing diverse apparel categories such as dresses, outerwear, swimwear, and footwear.
Similar e-commerce company
AMARO is an online fashion retailer that offers a wide range of women's clothing, including dresses, pants, outerwear, fitness wear, and swimwear. The company serves female consumers in Brazil through its e-commerce platform and mobile application.
Similar e-commerce company
ASOS.com is a retail apparel and fashion company headquartered in London, United Kingdom. Its HQ in Camden was once a cigarette factory, now renovated with spacious office areas and ASOS Studios.
Similar e-commerce company
SHEIN Technology LLC is headquartered in Los Angeles, California, operating as an online retailer in the apparel and fashion sector. The company offers SHEIN-branded clothing and lifestyle products to a global consumer base.
E-commerce / Eyewear and Eye Care
Lentiamo is an online retailer specializing in contact lenses, prescription glasses, sunglasses, and eye care accessories.
Fashion Retail
ONLY is a fashion brand specializing in apparel and accessories for young women, operating an e-commerce platform in India.
Apparel & Fashion
FashionYou is an online store based in Poland offering a wide range of women's clothing, including dresses, tracksuits, sets, and accessories.
Apparel
SASSYCLASSY is a fashion brand founded in 2014 by three siblings in Munich, Germany. It has since developed into a popular fashion brand.
Apparel & Retail
Seidensticker operates an online shop offering a wide variety of men's and women's apparel, specializing in shirts, blouses, knitwear, and accessories. The company serves individual consumers looking for business and casual wear.
Apparel
OWNLYOU GmbH is a German jewelry company based in Frankfurt am Main that creates limited-edition collections in collaboration with influencers across Europe. The company engages in the trade of handmade jewelry, clothing, and other fashion goods.
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