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ASOS
ASOS.com is a retail apparel and fashion company headquartered in London, United Kingdom. Its HQ in Camden was once a cigarette factory, now renovated with spacious office areas and ASOS Studios.
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ASOS at a glance
ASOS is an e-commerce company headquartered in Pembroke, United Kingdom, founded in 2000. Xcout tracks 10 named people at ASOS, including Gernot Ruppelt (Chief Executive Officer & Director). Xcout recorded 159 job postings from ASOS in the last 90 days, naming tools such as Power BI, Databricks, Microsoft Dynamics 365.
ASOS leadership
- Gernot RuppeltChief Executive Officer & Director
- Bart KelleherPresident, Secretary & Director
- Robert GainaChief Operating Officer
- John RussellChief Financial Officer
- Aideen O'DriscollSenior Vice President & Senior Director of Corporate Services
- Satvir ChaharManaging Director
4 more named people on record for ASOS, with roles, board committees and tenure — see the full roster →
Hiring at ASOS
Xcout recorded 159 job postings from ASOS in the last 90 days, from a hiring record Xcout has kept since April 2026.
Tools named in ASOS's job postings
The weekly hiring trend, the roles and locations behind it and all 25 tools — see ASOS's hiring signals →
Hiring vs the trend
Based on 121 job postings in the last 8 weeks (10 Aug – 4 Oct 2026), compared with 224 enterprise industrials companies.
This describes a hiring pattern — how often ASOS’s job postings ask for AI skills, and how that changed against the previous 8 weeks, ranked among its peers. It says nothing about the company’s products or performance.
Signed-in members see the AI-skill share and its change with peer percentiles, role mix, posting momentum and advertised US pay against the market.
Tech stack
ASOS competitors
A few of ASOS's closest competitors — see the full list of competitors and alternatives →
Pomelo Fashion is a retail apparel and fashion company known as Asia's #1 Fashion Destination. It designs and manufactures its products in-house for quality and style. The company is headquartered in Thailand, with locations mentioned in Phra Nakhon Si Ayutthaya and Bangkok.
Dolls Kill, Inc. is a global online retail company headquartered in California, United States, offering alternative apparel and fashion products worldwide.
ABOUT YOU is a German fashion online retailer headquartered in Hamburg. Founded in 2014 as a subsidiary of Otto Group, it has grown into one of Europe's leading fashion and lifestyle e-commerce groups, operating a B2C online fashion store.
ModCloth, Inc. is an active for-profit online retail company headquartered in San Francisco, California. The company specializes in apparel and vintage-inspired clothing, operating e-commerce platforms for consumers. It maintains corporate offices on Sansome Street in San Francisco.
Digital Brands Group, Inc. (DBGI) functions as an apparel enterprise, distributing its diverse array of clothing labels both directly to consumers and via wholesale channels. Its brand portfolio includes DSTLD, which features denim garments, and ACE Studios, focused on high-end men's suiting. The Bailey brand is dedicated to designing, manufacturing, and marketing women's fashion, offering items like dresses, tops, jumpsuits, bottoms, sets, jackets, and rompers. Harper & Jones specializes in luxury, custom-tailored and made-to-measure apparel, encompassing suits, sportswear, shirts, jackets, pants, shorts, and polos. Additionally, the Stateside label provides premium T-shirts, tops, and bottoms. DBGI's direct-to-consumer sales are facilitated through its proprietary online platforms. For its wholesale operations, products are distributed through specialty retailers, select department stores, and the company's own showrooms. The company, which was originally incorporated in 2012 under the name Denim.LA, Inc., is presently headquartered in Austin, Texas.
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More on ASOS in Xcout Intel
- 10 named people with titles, LinkedIn and board committees
- Weekly hiring history and the mix of roles behind it
- 2 corporate events with sources — deals, leadership changes, layoffs
- The full competitor set, tracking, exports and API access