The 12 closest competitors and alternatives to Brilliant Earth Group, Inc. among luxury goods companies — ranked by similarity to what Brilliant Earth Group, Inc. actually does, not by market-cap band.
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Brilliant Earth Group, Inc. is a company that specializes in the creation, sourcing, and retail distribution of diamonds, gemstones, and various types of jewelry. It operates both within the United States and across international markets. The company's extensive product line features a diverse selection of diamond engagement rings, wedding and anniversary bands, gemstone rings, and other fine jewelry pieces. Brilliant Earth employs a direct-to-consumer (DTC) sales model, reaching its clientele through an integrated omnichannel platform that includes both its e-commerce website and physical showroom locations. As of December 31, 2021, the company maintained 15 showrooms. Founded in 2005, Brilliant Earth Group, Inc. is headquartered in San Francisco, California.
Brilliant Earth Group, Inc. is a luxury goods company headquartered in San Francisco, United States. It is publicly listed (BRLT) with a market capitalisation of $93M. Xcout tracks 13 named people at Brilliant Earth Group, Inc., including Beth Tanara Gerstein (Chief Executive Officer & Director). Xcout recorded 101 job postings from Brilliant Earth Group, Inc. in the last 90 days.
7 more named people on record for Brilliant Earth Group, Inc., with roles, board committees and tenure — see the full roster →
Xcout recorded 101 job postings from Brilliant Earth Group, Inc. in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Brilliant Earth Group, Inc.'s hiring signals →
Ranked by semantic similarity — how close each company is to Brilliant Earth Group, Inc. by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Retail
CustomMade Jewelers is a jewelry design and retail company headquartered in Cambridge, Massachusetts, offering custom-made jewelry pieces and personalized customer services.
Retail
Nomie Inc. designs and retails demi-fine jewelry, including necklaces, bracelets, earrings, and custom charm pieces. The company serves consumers looking for gold, diamond, and gemstone accessories such as chains, chokers, and body jewelry.
E-commerce / Retail
JamesAllen.com is an online jeweler that offers a wide selection of fine jewelry, including engagement rings, wedding bands, loose diamonds, gemstones, earrings, necklaces, and bracelets. The company provides custom design tools that allow customers to build their own engagement rings and jewelry pieces online or in showrooms.
Apparel
Mejuri is a direct-to-consumer fine jewelry brand that designs and sells pieces intended for everyday wear rather than special occasions. The company offers a wide range of jewelry products and operates physical retail stores featuring piercing studios across North America, the UK, and Australia.
E-commerce
Established in 2005 and headquartered in Paris, France, Adamence operates as an online jewelry store and direct-to-consumer e-commerce platform. The company specializes in the sale of fine jewelry items crafted from materials such as 18-carat gold, silver, diamonds, and colored gemstones.
E-commerce
BlueStone Jewellery and Lifestyle Limited is an Indian jewellery retailer operating the BlueStone brand through its online platform and physical stores. It sells gold, diamond and other fine-j jewellery, primarily serving consumers seeking contemporary and occasion-based jewellery.
Apparel
Ana Luisa is a climate-neutral luxury retail jewelry brand operating under Digital Assets Inc. and headquartered in Brooklyn, New York. The company designs sustainable jewelry collections inspired by modern fashion and eco-conscious practices.
E-commerce
elumeo SE, together with its subsidiaries, is primarily engaged in the crafting and retail of gemstone-adorned jewelry. The company manages the full value chain, encompassing design, procurement, and distribution of jewelry, associated goods, and loose precious stones. These products are marketed under recognized brand names including Juwelo, AMAYANI, Rocks & Co., and New York Gemstones. elumeo SE reaches its customer base through diverse digital distribution avenues, such as broadcast television, online portals, smart TV apps, and mobile applications. Moreover, products are sold through home shopping television networks and e-commerce sites across Germany, Italy, France, the Netherlands, Spain, Belgium, and the United Kingdom. Established in 2008, elumeo SE operates from its headquarters in Berlin, Germany, having previously been known as Atrium 66. Europäische VV SE until its name change in July 2014.
Apparel
Naadam Inc. is an American direct-to-consumer clothing and apparel company specializing in luxury cashmere products. Headquartered in New York, the company sources sustainable materials and offers affordable luxury garments through its retail channels.
Apparel & Luxury Goods
Based in Toronto, Canada, Mene Inc. is dedicated to the design, manufacturing, and worldwide distribution of exquisite 24-karat gold and platinum jewelry. The company's reach spans key markets including the United States, Canada, and Europe. Through its proprietary Mene brand, it offers a diverse collection of items such as charms, chains, bands, earrings, pendants, rings, bracelets, medallions, and various gift selections. These precious metal jewelry products are retailed directly to consumers exclusively via its e-commerce platform, mene.com.
Retail
The Lovesac Company designs, produces, and distributes distinctive furniture items. Their product range features "Sactionals," an innovative modular seating system made up of individual seats and sides, along with "Sacs," oversized foam-filled beanbag chairs. They also offer various complementary accessories, such as drink holders, "Footsac" blankets, decorative pillows, specialized fitted seat tables, and ottomans. As of January 30, 2022, the company maintained 146 showrooms. Lovesac primarily sells its products through its website, lovesac.com, bolstered by a network of physical showrooms found in upscale malls, lifestyle centers, kiosks, mobile concierge units, and street locations throughout 39 U.S. states. They also utilize in-store pop-up shops and dedicated shop-in-shop spaces. The company was established in 1995 and is headquartered in Stamford, Connecticut.
Retail
Tiffany & Co. is an American luxury jewelry and specialty retailer founded in 1837, known for diamond and gemstone jewelry, engagement rings, watches, accessories, and related luxury goods. It serves affluent consumers worldwide through boutiques, e-commerce, and wholesale or corporate channels, and has been part of the LVMH group since 2021.
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