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Hubspot competitors & alternatives

HUBSSaaSCambridge, United States

The 12 closest competitors and alternatives to Hubspot among saas companies — ranked by similarity to what Hubspot actually does, not by market-cap band.

$11BMarket cap
9,016Employees
12Competitors listed

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About Hubspot

HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management. Additionally, the platform is equipped with a wide array of specialized tools to optimize operations, such as search engine optimization (SEO), blogging, website management, instant messaging, AI-driven chatbots, social media management, marketing automation, email communications, and predictive lead scoring. It further includes functionalities for boosting sales productivity, creating knowledge bases, facilitating e-commerce, directing conversations, hosting videos, and managing ticketing and helpdesk inquiries. Customer satisfaction is also addressed through NPS surveys, complemented by comprehensive analytics and reporting features. Beyond the software, HubSpot offers professional services to educate and train clients on maximizing the CRM's potential, alongside accessible support options via phone, email, and live chat. The company focuses its services on mid-market business-to-business (B2B) organizations. Incorporated in 2005, HubSpot, Inc. has its main offices located in Cambridge, Massachusetts.

Hubspot at a glance

Hubspot is a saas company headquartered in Cambridge, United States. It is publicly listed (HUBS) with a market capitalisation of $11B. Xcout tracks 26 named people at Hubspot, including Yamini Rangan (Chief Executive Officer, President and Director). Xcout recorded 199 job postings from Hubspot in the last 90 days, naming tools such as HubSpot, ChatGPT, Claude.

Hubspot leadership

  • Yamini RanganChief Executive Officer, President and Director
  • Kathryn BuekerChief Financial Officer & Treasurer
  • Erika Ashley FisherChief Legal Officer & Secretary
  • Alison ElworthyChief of Staff & Executive Vice President of Central Strategy
  • Helen RussellChief People Officer
  • Jon DickChief Customer Officer

20 more named people on record for Hubspot, with roles, board committees and tenure — see the full roster →

Hiring at Hubspot

Xcout recorded 199 job postings from Hubspot in the last 90 days, from a hiring record Xcout has kept since June 2026.

Tools named in Hubspot's job postings

HubSpotChatGPTClaudeLookerGitHubClaude CodeModel Context ProtocolNetSuiteSalesforceGeminiPyTorchscikit-learn

The weekly hiring trend, the roles and locations behind it and all 18 tools — see Hubspot's hiring signals →

Top 12 Hubspot competitors

Ranked by semantic similarity — how close each company is to Hubspot by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.

Bridgeline Digital, Inc.BLIN · MartechWoburn, United States
65% matchPublic

Martech

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site’s technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; Unbound, a digital experience platform, which includes web content management, ecommerce, digital marketing, and web analytics; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is headquartered in Woburn, Massachusetts.

Market cap$15.4M
Employees40
Bridgeline Digital, Inc. competitors & alternatives →
SprinklrCXM · MartechNew York City, United States
64% matchPublic

Martech

Sprinklr, Inc. is a global enterprise software company specializing in cloud-based solutions. Its primary offering is the Unified Customer Experience Management (CXM) platform, a sophisticated system engineered to process and interpret vast amounts of unstructured customer interaction data. This platform is built for adaptability, seamlessly integrating all touchpoints of the customer journey and scaling across both current and emerging digital communication channels. The company's comprehensive product suite includes several specialized modules: Modern Research empowers clients to gain actionable intelligence from insights gleaned across various digital avenues. Modern Care facilitates efficient handling, routing, and resolution of customer service inquiries across both contemporary and traditional communication channels. Modern Marketing and Advertising provides global brands with robust tools to plan, create, distribute, optimize, and analyze their organic and paid marketing efforts across modern channels. Lastly, Social Engagement and Sales enables businesses to monitor, prioritize, engage with, and analyze online conversations effectively. Beyond its software, Sprinklr also delivers a range of professional, managed, training, and consulting services. Established in 2009, Sprinklr, Inc. maintains its headquarters in New York, New York.

Market cap—
Employees3,589
Sprinklr competitors & alternatives →

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