The 12 closest competitors and alternatives to Hubspot among saas companies — ranked by similarity to what Hubspot actually does, not by market-cap band.
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HubSpot, Inc. offers an expansive, cloud-hosted customer relationship management (CRM) platform, catering to businesses across the Americas, Europe, and the Asia Pacific. This integrated system features fundamental modules for marketing, sales, customer service, and content management. Additionally, the platform is equipped with a wide array of specialized tools to optimize operations, such as search engine optimization (SEO), blogging, website management, instant messaging, AI-driven chatbots, social media management, marketing automation, email communications, and predictive lead scoring. It further includes functionalities for boosting sales productivity, creating knowledge bases, facilitating e-commerce, directing conversations, hosting videos, and managing ticketing and helpdesk inquiries. Customer satisfaction is also addressed through NPS surveys, complemented by comprehensive analytics and reporting features. Beyond the software, HubSpot offers professional services to educate and train clients on maximizing the CRM's potential, alongside accessible support options via phone, email, and live chat. The company focuses its services on mid-market business-to-business (B2B) organizations. Incorporated in 2005, HubSpot, Inc. has its main offices located in Cambridge, Massachusetts.
Hubspot is a saas company headquartered in Cambridge, United States. It is publicly listed (HUBS) with a market capitalisation of $11B. Xcout tracks 26 named people at Hubspot, including Yamini Rangan (Chief Executive Officer, President and Director). Xcout recorded 199 job postings from Hubspot in the last 90 days, naming tools such as HubSpot, ChatGPT, Claude.
20 more named people on record for Hubspot, with roles, board committees and tenure — see the full roster →
Xcout recorded 199 job postings from Hubspot in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it and all 18 tools — see Hubspot's hiring signals →
Ranked by semantic similarity — how close each company is to Hubspot by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
Similar saas company
HighLevel provides an AI-powered business operating system and all-in-one platform designed for marketing agencies, freelancers, and business owners. The software offers tools for lead generation, CRM management, sales pipelines, automated marketing, payment processing, and reputation management to help users capture, nurture, and close leads.
Similar saas company
Customer.io provides an AI-powered customer engagement platform that enables businesses to unify customer data, messaging, and automation across multiple channels. The software allows organizations to build targeted campaigns, segment audiences, and personalize interactions to improve user retention, conversion rates, and revenue.
Similar saas company
LeanData is a software development company headquartered in Santa Clara, California, with an additional office in Dublin, Ireland. The firm specializes in providing software solutions and services to help businesses manage lead-to-account matching and go-to-market operations.
Martech
ActiveCampaign provides a cloud-based software platform that offers marketing automation, email marketing, CRM, and messaging tools such as SMS and WhatsApp automation. The company serves businesses of various sizes and industries, helping them streamline customer journeys, manage leads, and execute digital marketing campaigns.
Martech
Klaviyo, Inc. is a technology company offering a software-as-a-service (SaaS) platform that empowers its clients to send highly targeted and pertinent messages via email, text message (SMS), and push notifications. The firm's primary product, Klaviyo, is a marketing automation platform engineered for personalized outreach. Its comprehensive suite of solutions includes an email marketing tool that meticulously monitors clicks and purchases to enhance campaign effectiveness; an SMS service crafted for fostering e-commerce expansion and customer loyalty; and a mobile push feature for direct engagement with users through lock screen alerts. Additionally, Klaviyo provides a Review solution to collect product feedback and a robust customer data platform (CDP) designed for efficient storage, analysis, and utilization of large datasets. The company caters to individual users, small and medium-sized businesses, and larger corporations across North America, Western Europe, Canada, the United Kingdom, Australia, and New Zealand. Established in 2012, Klaviyo is headquartered in Boston, Massachusetts.
Martech
Nextiny is an agency that provides HubSpot implementation, CRM setup, AI-powered solutions, website design, and marketing strategies for B2B and B2C businesses. The company helps clients optimize their digital marketing, generate qualified leads, and improve sales systems through tailored support and answer engine optimization (AEO).
Digital Marketing
WordStream, Inc., established in 2007 and located in Boston, Massachusetts, is a software and services provider that helps search marketers maximize the performance of their PPC and SEO campaigns.
Martech
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site’s technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; Unbound, a digital experience platform, which includes web content management, ecommerce, digital marketing, and web analytics; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is headquartered in Woburn, Massachusetts.
Martech
Semrush is headquartered in Boston, MA, with a global presence across North America, Europe, and Asia. The company offers a platform comprising over 55 tools and expanded to Poland through the acquisition of Prowly. Semrush maintains offices in various locations, including Boston, Dallas, and Prague.
Marketing Automation Software
Mautic provides an open-source marketing automation platform that helps organizations manage campaigns, emails, and lead tracking.
Marketing Software
Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation.
Martech
Sprinklr, Inc. is a global enterprise software company specializing in cloud-based solutions. Its primary offering is the Unified Customer Experience Management (CXM) platform, a sophisticated system engineered to process and interpret vast amounts of unstructured customer interaction data. This platform is built for adaptability, seamlessly integrating all touchpoints of the customer journey and scaling across both current and emerging digital communication channels. The company's comprehensive product suite includes several specialized modules: Modern Research empowers clients to gain actionable intelligence from insights gleaned across various digital avenues. Modern Care facilitates efficient handling, routing, and resolution of customer service inquiries across both contemporary and traditional communication channels. Modern Marketing and Advertising provides global brands with robust tools to plan, create, distribute, optimize, and analyze their organic and paid marketing efforts across modern channels. Lastly, Social Engagement and Sales enables businesses to monitor, prioritize, engage with, and analyze online conversations effectively. Beyond its software, Sprinklr also delivers a range of professional, managed, training, and consulting services. Established in 2009, Sprinklr, Inc. maintains its headquarters in New York, New York.
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