The 12 closest competitors and alternatives to Integral Ad Science (IAS) among adtech companies — ranked by similarity to what Integral Ad Science (IAS) actually does, not by market-cap band.
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Integral Ad Science, Inc. is a global media measurement and optimization platform that delivers digital ad verification, fraud prevention, and viewability analytics for the advertising industry.
Integral Ad Science (IAS) is an adtech company headquartered in United States. It has raised at least $33.1M across the 2 funding rounds on record. Its most recent funding round, Series A, raised $6.1M in February 2022. Xcout tracks 5 named people at Integral Ad Science (IAS), including Lidiane Jones (Chief Executive Officer). Xcout recorded 4 job postings from Integral Ad Science (IAS) in the last 90 days.
At least $33.1M raised across the 2 rounds on record. Every round on record:
| Date | Round | Amount | Investors |
|---|---|---|---|
| Series A | $6.1M | — | |
| SEC Form D filing | $27M | — |
Who invested in each round, lead investors, valuations and the co-investor graph — open the full funding history →
Xcout recorded 4 job postings from Integral Ad Science (IAS) in the last 90 days, from a hiring record Xcout has kept since June 2026.
The weekly hiring trend, the roles and locations behind it — see Integral Ad Science (IAS)'s hiring signals →
Ranked by semantic similarity — how close each company is to Integral Ad Science (IAS) by what it does, using Xcout's live company graph. Click any company for its full profile, or its competitor set.
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DoubleVerify Holdings, Inc. offers a comprehensive software platform designed for measuring, analyzing, and providing data insights for digital media, serving clients both domestically and across global markets. Through its various offerings, the company equips advertisers with impartial data analytics, empowering them to significantly enhance the impact, integrity, and financial returns of their online advertising campaigns. Among its core solutions is DV Authentic Ad, a crucial tool for assessing digital media quality by scrutinizing factors such as advertising fraud, brand suitability, ad viewability, and geographic placement for every individual digital advertisement. Another is the DV Authentic Attention solution, which furnishes predictive analytics on audience exposure and engagement, thereby optimizing campaign efficacy. Additionally, the Custom Contextual solution enables advertisers to strategically align their advertisements with pertinent content, thereby maximizing user interaction and boosting overall campaign results. The company also features the DV Publisher Suite, a specialized offering for digital publishers. This suite helps them optimize revenue and enhance inventory utilization by improving video content delivery, pinpointing missed or unsold opportunities, and consolidating data from all available inventory sources. Furthermore, DV Pinnacle provides a user-friendly service and analytics platform interface, allowing clients to configure and implement controls for their media strategies and diligently monitor campaign performance across diverse channels, formats, and devices. These sophisticated software solutions are seamlessly integrated throughout the broader digital advertising ecosystem, encompassing programmatic trading platforms, connected television (CTV), social media outlets, and various digital publishers. DoubleVerify caters to a wide array of clients, including prominent brands, publishers, and other supply-side entities, spanning numerous sectors such as consumer packaged goods, finance, telecommunications, technology, automotive, and healthcare. Established in 2008, the company maintains its headquarters in New York, New York.
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iSpot.tv provides a TV and video ad measurement platform that helps brands, agencies, networks, and streaming services track and optimize advertising performance. The company offers solutions for creative assessment, audience measurement, and outcome attribution across linear and streaming television.
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Index Exchange operates a global supply-side platform and ad exchange that facilitates digital advertising transactions across multiple screens and formats. The company serves media owners, publishers, marketers, and agencies by providing tools for inventory management, data analytics, and programmatic ad delivery.
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VideoAmp is an advertising services company headquartered in Los Angeles, California. It provides media measurement software, offering cross-platform planning, measurement, and optimization tools through direct API integrations and user-friendly dashboards.
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Magnite operates an independent sell-side advertising platform that provides technology for media owners and publishers to monetize their content across various screens, including streaming, video, display, and audio. Additionally, the company offers tools for buyers and agencies to curate and access premium advertising inventory globally.
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Innovid provides an independent, omnichannel advertising platform that helps advertisers and publishers create, deliver, measure, and optimize digital ad campaigns. Its software solutions support ad authoring, cross-channel delivery, audience management, performance measurement, and AI-driven workflow automation.
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Equativ operates a global, end-to-end media and advertising platform that provides tools for advertisers, publishers, and retailers. The company offers AI-driven campaign management, monetization solutions, CTV advertising, creative ad enhancements, and retail media services to optimize digital advertising performance.
AdTech & Advertising Verification
RTBAsia is an advertising verification service provider offering invalid traffic filtration, ad viewability, brand safety, and geo-verification services to advertisers and ad-tech companies.
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INCRMNTAL provides an AI-powered incremental marketing and measurement platform designed for advertisers, growth marketers, and data analysts. The software enables businesses to measure the effectiveness and cross-platform contribution of various advertising channels without relying on user-level data or disrupting active campaigns.
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VDO.AI provides video advertising and monetization solutions for advertisers and publishers across web, in-app, and CTV platforms.
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InMarket provides a real-time marketing and measurement platform that helps brands connect with consumers across multiple channels and devices. The company offers audience targeting, media activation, campaign measurement, and consumer insights to drive real-world outcomes and optimize advertising spend.
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MediaMath (now part of Infillion) provides an enterprise-grade demand-side platform (DSP) that enables advertisers and agencies to manage, optimize, and measure digital advertising campaigns across channels such as video, display, audio, and connected TV (CTV). The platform offers a composable architecture with open APIs, an AI-driven optimization engine, and a privacy-safe identity framework to support custom workflows and transparent programmatic media buying.
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